The Organised Chaos Story; Breaking the Boutique Wine Mould

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Hayden Penny is the owner and Winemaker of Organised Chaos, a brand that started quite differently to most others. Contradictory to many boutique producers I’ve met, Hayden took some coaxing in order to start his label. More on that later; first, let’s get to know Hayden a bit.

Hayden is the second eldest in a family of five kids. He was born in Paeroa, which he explained for the non-Kiwis in the room as the famous town known through the soda, L&P. He was 8 years old when his parents moved the family to Hawke’s Bay. Because Hayden has a serious interest in sports and couldn’t stand the thought of working in an office, he chose to pursue physiotherapy. He went to Dunedin for Uni, and was recruited onto the Dunedin Rugby Football Club, which ended up keeping him in Dunedin, even after deciding physiotherapy wasn’t for him. He was eventually offered a contract to play Rugby in Dunfermline, Scotland and played a season over there, at the time unaware that the country would later have a sweet significance in his life.

While in Dunedin, he met Bryce Edmonds of Zaria Wines, who offered him work on his family’s vineyard in Hawke’s Bay over the holidays; that turned into an annual job for three years. That time brought to light Hayden’s passion for the vineyard, so he decided to enter EIT. He had unfortunately missed the entrance date that year, so he worked on a farm doing a table grape harvest in Bourke, Aussie in the meantime. He then came back to NZ in 2003 to go to EIT; he remembered his passion for being in Bryce’s family vineyard, and his experience on the farm had given him more familiarity with it. For these two reasons, he was most interested in the Viticulture side of the program. He comments, “I hadn’t really drank much wine other than cask wine at Uni, but thought, ‘why not? I’ll enroll in both of them,’” and signed up for Wine Science too. It didn’t go so well at the start though.

“First tasting class, we all sat down and all the wines came out. Everyone else is saying ‘bubble gum this and spice in that,’ and I thought, ‘that’s not what it tastes like or smells like at all to me. This is not for me. It’s too hard out.’ I went to talk to the lecturer and said, ‘I’m going to pull out. I don’t get those flavors and aromas. I was getting this and this, so I’m obviously wrong.’ He said that the thing with wine is everyone is different. You can’t be wrong. If you smell that and taste that then that’s what it tastes like, other than faults.’ I was learning that wine is this thing that is so social yet it’s so personal as far as the aroma and the flavor profiles. From then on it gave me the confidence to say what I smell and taste.”

Hayden Penny

With those critical lessons learned, Hayden stuck with it and went on to graduate first in his class for Viticulture, and second for Winemaking. He won an EIT scholarship to go to Italy, the Romeo Bragato Exchange, and while there he was often told by people in the vineyards not to try the grapes because of the sprays on them and the withholding period until they were safe. He says, “after that, I knew I wanted to work organically.” Hayden comments about Italy that, “on that trip I was introduced to skin fermented wines, which has become a real thing for me.” He now sits on the interview panel to determine the student who receives that same scholarship. After graduating, Hayden did some “season hopping,” as he describes it, to gain exposure to different ways of doing things. He tried to work for as many organic producers as he could, but says that in order to fund his travel, he had to work for “the big guys” as well; it was all experience none the less.

Doing a dig out in California, 2007

Meanwhile, Hayden’s wife Tarryn was growing up in her native country of Scotland. In her early 20s, she decided to leave Scotland and see a bit of the world. She ended up in New Zealand, and made some lasting friends, one of whom happened to be Hayden’s cousin, Shelley. Later, when Tarryn was back in the U.K., Shelley came to visit. As fate would have it, Hayden was visiting his brother in London. Shelley asked both Tarryn and Hayden to come out for dinner one night, and due to a long day of beer and cricket, Tarryn almost cancelled! Thankfully, she didn’t, because she and Hayden hit it off right away, and have been a couple ever since. Although their relationship has consisted of lots of long distance, they stayed committed to each other and eventually bought their house, finally moving in together in 2011. They had their son, Otis, in 2016. Hayden is a huge fan of the Bay and says that other than his family being here, “in all of the regions I’ve worked in, I couldn’t see myself getting behind the styles they were making other than Hawke’s Bay.” His 15 year old daughter, Carys, also lives here, so being in the Bay is a win win.

2009, Harvest time in Bulgaria

Hayden had done 20 vintages for other people before he started his own label, and he comments, “I don’t wish I had done it sooner. It came at a good time.” He says, “it always made me laugh when people at EIT would graduate and say, ‘yeah, I’m a Winemaker.’ I never felt like that. It takes 10 or 15 vintages to know what you’re doing. I’ve learned so much through working for other people, and you’re always learning. Even if it’s something you definitely don’t want to do, you’re still learning.” He has held positions like Assistant Winemaker at Te Awa in 2006 and 2007, and has done vintages in Calistoga, the Yarra Valley, Marlborough, Spain and Bulgaria. He returned to NZ to take up the role of Winemaker and Viticulturist at William Murdoch in 2010. In 2013 he was working at William Murdoch, and Supernatural Wine Co. approached him to see if he’d make wines for them; he stayed on at Murdoch while making wines for Supernatural in 2013 and 2014. When Supernatural offered for him to make the change full time in 2015 to make the wine, and run the vineyards, he happily obliged. With them being the biggest skin ferment producer in the country, the first producer of a Pet Nat Sauv Blanc, and a big Pet Nat producer, the job was right up his alley. Ironically, he and Tarryn were married at the same vineyard, before he joined the team.

Supernatural Wine Co. in 2018

Hayden is still at Supernatural, so how did Organised Chaos come about? His achievements were recognized by Kemp Fine Wines, a boutique wine distributor, who approached him to see if he could fill some gaps in their portfolio. They desired to add a small producer, who could make Hawke’s Bay wines with care and attention; they wanted the wines to be fruit forward, pleasing to the palate, and ready to drink now. Over several conversations with Kemp, and Tarryn, Hayden had to decide if this was something he wanted to do. It’s not necessarily his “passion project” like so many other Winemakers have in the Bay, but he realized that “the hardest thing to do is sell wine when you’re starting a label,” and he had the sales people coming to him. All he had to do was make it.

He was unwilling to compromise his personal philosophy and knew that the wine would have to be something he was proud to put his name on, so through multiple chats with Kemp, they came to an agreement, and Organised Chaos became a reality. “For me, it’s an expression of me. I’m not going to squeeze margins. I’m not in wine for a business. I’m in wine because I love growing and making wine.” Hayden describes the wines as a “fresh, vibrant and textural expression of a modern-day Hawke’s Bay.” Tarryn says when they discussed the label they realized, “we can do this with integrity and to Hayden’s beliefs.” Hayden comments, “I always thought when I introduced a label it would be organic and blah blah. At the end of the day, we haven’t got any leg up or land or anything. Maybe I can do a passion project further down the line. We can’t do it now, but we also can’t do it if we sit in our 9 to 5’s either. We have to take a risk and try something.”

2019 was the first vintage of this very new label, and Hayden made 2 tonnes of each. He’s adding a Gamay Noir, and possibly Chenin Blanc this year, so he’ll produce 8-10 tonnes in 2020. The Gamay and Chenin will come from the Two Terraces Vineyard in Maraekakaho. Stylistically, the wines are made to be “fruit forward, with not much winemaker influences. They’re all stainless steel fermented, with not much oak influence. Hawke’s Bay [in general] is pretty heavy on the oak. They’re released on the 14th of October from that vintage, and I want them drinking well then, [in a] super fresh and super vibrant fruity style.”

The labels represent the name beautifully. Every label has an edgy, black and white design of its own pattern. They’re similar, yet different. The whites feature horizontal lines, and the reds have verticals. To show organised chaos on the 2-dimensional label, they used designs inspired by Franco Grigani, an Italian optical artist. The logo is “creating chaos but using straight lines; it’s a play with angles.” The name is from a memory Hayden has of working in the vineyard at William Murdoch one very complicated vintage. He remembers saying, “this is just organised chaos.” He had suggested Murdoch use it as a secondary label at the time, but in hindsight, Hayden’s grateful they turned it down.

2013, working at William Murdoch

Hayden is stylistically most proud of the Syrah, because it was the biggest challenge. Organised Chaos Syrah is light, fresh, and fruit forward. The pepper comes as a secondary, well-integrated component. Hayden uses the MS clone, which is “superior” in his opinion. The most shocking trait of his Syrah though, is that it’s a 2019, and we’re already drinking it. It was released in October of 2019.

Releasing a Syrah in the same year it was harvested has lead to Hayden receiving more than his fair share of criticism. “’Oh you can’t do that,’ people say. Well why? Who’s making that rule? I’ve got my distributor saying people want this style.” I must admit that I too was skeptical of what a 2019 Syrah would taste like before I tried it, but I was pleasantly surprised and couldn’t wait to share it with my wine loving friends. Hayden has truly had an uphill battle with the naysayers with this wine, but his attitude about it is inspirational. “To me, it was a personal challenge. Everyone says you can’t. I thought I’d try it and see. Hawke’s Bay has the traditional wines already. I want to do something different. Push the boundaries slightly, but why not? Where are the boundaries? Who sets the boundaries? Stylistically it’s so different. It was a roll of the dice to go that way. I was fairly confident I could get it ready on time.”

He really enjoyed seeing people’s reactions to it being a 2019, and then positive responses after trying it. He comments that “on launch day, people were genuinely intrigued.” He loved “seeing the reaction of people enjoying it and loving the brand,” but clarifies that he’s proud of all the wines. Tarryn says that she’s been “blown away by the support of friends and family and word of mouth through colleagues, etc. It makes me proud that people genuinely love the wines.” Hayden says he’s not a huge believer in shows and awards, but the wines have been recognized by Steven Wong and Bob Campbell.

Hayden has faced challenges other than just how his young Syrah is perceived. He explains, “natural wine gets slugged off all the time by conventional producers. We don’t do it the other way. You do what you want to do and I will too. There’s this negativity towards the natural wine sector. There is some hatred for it.” He found that in creating a young Syrah, people saw him to be “breaking tradition with the vintage thing. Breaking the mould,” but mentions, “I haven’t even found that a problem really because it’s been made for that. There’s not one type of person it appeals to. This is targeted at anyone that’s just keen to try something different, or fun wines.”

As for the winemaking philosophy for Organised Chaos, Hayden quotes, “these wines are a celebration of the chaos that is, and a tip of the cap to the chaos that was. They are a reflection of the moments, inspirations and influences, of my journey throughout the world of wine-growing, organised into my personal expression of the wines that Hawke’s Bay does best.” I love and identify so much with Hayden’s life philosophy and how he believes that “things don’t have to be as they’re told they have to be. What’s wrong with embracing imperfection? Who dictates perfection?” He doesn’t label them as organic or natural but makes them as naturally as he can. He uses yeast for the whites for “purity of fruit and to keep them fresh,” and minimal sulphur is the only addition. The wines are “styled to be enjoyable for everyone.” The more I spoke with Hayden, the more I realized how creative and artistic he is; he is confident to take risks and use his ingenuity to go against the grain, regardless of critics, and that is inspiring.

Organised Chaos’ fruit comes from two key producers in Hawke’s Bay. The Pinot Gris is from the Petane vineyards. Hayden met Philip through making wine at Askerne, and Philip had brought him on as a consultant. As they worked together, Hayden respected what he saw in Philip’s growing philosophy. When choosing fruit for Organised Chaos, he knew he loved Petane’s Pinot Gris, and wanted to stay away from the big, popular microclimates of Hawke’s Bay and champion for the minor ones, like Esk Valley. Hayden explains, “the beauty of Hawke’s Bay is the huge variety that we have. Why can’t we champion that? Why do we have to have our ‘Marlborough Sauv?’ That’s a cop out. If we explored the Hawke’s Bay regions more, each has amazing things that should be highlighted in them if they’d have the right things planted.” The Chardonnay and Syrah come from Pieter Koopman’s Hopes Grove vineyard in the Pakipaki area of the Havelock Hills. This region, another minor one in the Bay, is another Hayden wants to champion for because of its limestone soils; he admires the particular aspect of Pieter’s vineyard, as well as the organic growing techniques he follows.

The vineyards that supply the fruit are, not surprisingly, very important to Hayden. “I don’t find speaking about them hard. I know them inside and out. I use environmentally focused growers. I feel good about that. It’s working with those smaller growers. It’s slightly tougher because the grapes are more expensive, but I’m okay with that. I’d much rather have the full story of the grapes being from Petane and Hopes Grove than that I bought them off the bulk market. I have the freedom to hand pick when I want and get the fruit that I want. I can’t cut corners. I need to keep a relationship with the growers to keep the integrity of the wine.”

Hayden makes the wine at Hawke’s Bay Wine Company and goes in to taste it every single day through harvest. That’s right; he’s there seven days a week, every week, back and forth from the vineyard for his full-time job. He says, “the wine industry is not as glamorous as a lot of people think. Admin is also of the not so glamorous side of things. Spreadsheets. If you’re in the wine industry you can spreadsheet!”

Being largely passionate for the vineyard, I wondered why he became a Winemaker and Viticulturist, rather than pursuing the vineyard route alone. He regaled me with a story of a time when he realized he knew so little after graduating, other than the basics. “I was sitting with Jenny [Dobson] and in passing conversation, I asked, ‘how do you choose which blocks go through malo and which don’t?’ Two hours later we were still talking coppers and this and that. It’s amazing that she knows that, but that’s for that vineyard and those yeast. You go next door and it’s different again. There’s the concept of it being this endless spectrum of input from fruit growing conditions, Winemaker, etc. I was intrigued with it ever since.” He also explains how wine-making is art to him. “I’m a bit of a chemistry nerd and what goes on is incredible. Ten Winemakers can be given the same grapes and come out with different wine. That’s artistic; it’s maybe not from a wine lover’s point of view, but it intrigued me. Through that intrigue, it taught me to love it.”

Hayden has learned a lot from his experience in the industry. His biggest lessons are that “wine can be personal as well as sociable.” He gives the advice to “back yourself. You have to back yourself in a tasting environment.” He has learned to “not sweat nature. You can complain all you want but at the end of the day it’s out of your control. Mother Nature is just a beast and you’ve got to hold on for the ride.” He says about his career, “I certainly never knew I’d be doing this but I’m loving it. It’s the perfect balance of science, growing and being outdoors, sales, chat. It’s pretty cool when you can be driving a tractor one day and in Auckland the next holding dinner over a tasting. Variety scares a lot of people, but I’ve had some of my best ideas sitting in a tractor.”

He says without hesitation that starting Organised Chaos has been worth it. “The hardest thing was doing it this way, and leaving the passion project for another day.” Kemp wasn’t offering him a “vanity project,” but a “business opportunity.” He says, “it’s a totally different way of thinking about your own label.” Hayden’s humility shone through during our conversation; even though it came about in a way he didn’t expect, he seized the opportunity, took the challenges head on, and now produces wines and a label he is very proud of. He has proven that he can more than meet the specifications set out to him for the label and make well priced wine that people enjoy, with fruit sourced from high quality vineyards. Most importantly, he’s proven that he can rise above the challenges and doubts of others and do all the above with integrity to release a product that’s true to what he believes is right. I highly encourage you to try one of Hayden Penny’s Organised Chaos wines as soon as you get the chance!

To purchase Organised Chaos, head to their website, www.organisedchaos.co.nz, or find them on Instagram @organisedchaosnz. They also have a wine club, #jointhechaos where you can receive the wines regularly for 15% off and free freight. Great Little Vineyards and Kemp Fine Wines in Auckland distribute the label and there’s some on-premise places you may see it as well.

So cheers to trying something new and enjoying the Organised Chaos.

The Hancock & Sons Story: Creating Family Legacy Through Wine

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John Hancock grew up on a farm in Australia, that although in the Coonawara wine region, had nothing to do with wine. His parents gained interest in wine only once John entered the industry. One day, John was on his daily commute into the town school, when he began browsing some books on the bus, and as fate would have it, he came across a book about how to make wine at home. Intrigued, he decided to give making fruit wine a go. John finished his high school years at a boarding school, where he happened upon a chemistry teacher who shared about his hobby of making mead. Still fascinated by the process of fermenting, John began making cider from apples he took from the school dinner tables. He joked that he had a “semi commercial operation of slightly sparkling cider!” His business of slightly sparkling cider lead to a fully sparkling passion to make wine; after graduating, he enrolled at Roseworthy College, Australia’s first agricultural college, founded in the late 1880s. Although agriculturally based, Roseworthy offered a winemaking component, and their website still boasts that many of the best-known names in winemaking have passed through their doors. John went straight to work upon graduation, and as of 2020, he has done an amazing fifty vintages, with seven in Australia, two in France, and forty-one in New Zealand.

In 1972, John did his first harvest in the Barossa. He described how different it was to today’s industry. “There were lots of people there forever, forking grapes off a truck for ten hours a day. There was no way of tipping. You would smoke and drink as much as you wanted to. It wouldn’t happen these days! We would spend three or four hours plunging Barossa Cab and Shiraz. You could bloody walk across the top of it.” John went on to describe the astronomical gap in quality he’s witnessed in his fifty years. “You don’t want to know how wine was made back then. They would add almost anything: sugar or water to skins and ferment and add more, etc. to make different wines or fortified wine. They would turn over a ton of grapes four times. The fruit was terrible. We were processing more than the whole of New Zealand at that time, seven thousand ton a day of grapes. Brandy and spirits and fortified wines were big. The guy who was head winemaker had a philosophy that above ten degrees, it all went to distillation.” John just laughed as he told this story and said, “now we know different.”

In 1979, Jim Delegat had posted a winemaker job for advertisement in Australia, and John applied. Jim drove to Berri to interview him and ended up offering him an eighteen-month contract that brought John over to New Zealand. John has fond memories of Jim, who “paid for a ten-week trip around Europe with my partner to learn the wine industries. Just fantastic. Delegat was making less than one thousand ton a year at that time.” He commented that he “loved working there because I had free creative reign to try new things,” and as we know, it’s experiences that foster some of the best learning. John did four harvests for Delegat, before helping to start Morton Estate. There, he implemented the practice of commercial barrel fermentation of Chardonnay, as one of the first places to do it in Australasia. He had been to Burgundy during the harvest of 1981 and witnessed it there. He remembers thinking it was “really bizarre” but saw it work; he came back to New Zealand and slowly edged his way into it, becoming slightly known for it. For example, Delegat won their first gold medal for Chardonnay in 1981, with their 1982 Chard winning Wine of the Show at the precursor to the Air NZ Wine Awards in 1983. It was at Morton where John made his first barrel fermented Chardonnay, their Black Label Chardonnay. He had wanted to be a winemaker since that childhood bus ride and was finally living that dream. “I have never done any other job and don’t want to. It’s too late now,” he joked.

He is also the founder of the well-known winery and wine brand in New Zealand, Trinity Hill. He was in London in 1987 at Bleeding Heart Restaurant, and ran into some friends, who believed in him as a winemaker and said to him, “look, if you’d like to start something on your own, we’d like to invest.” He spent years searching for the ideal vineyard sites and had some great experiences with the Gimblett Gravels. In 1993, he said, “let’s do it,” and bought the land. In 1994, he planted Trinity Hill’s first vineyards, leaning largely on Bordeaux varietals for blends, and the ever popular Hawke’s Bay Syrah. John is no longer involved with the brand today, but it was a large part of his career to which he owes much experience.

Hancock & Sons was founded in November of 2017. John’s got two sons; he points out that only Willy is involved with the business right now, but it’s called Hancock & Sons because he’s got them both, and the door is always open to either of them to be involved. The fruit for this label specifically comes from the Bridge Pa Triangle, and not the Gravels, as in John’s opinion, that’s where you need to be in Hawke’s Bay to produce great Chardonnay. He’s formed a lot of relationships in fifty years, so going into this label, he already knew who he wanted to source fruit from. He keeps a small number of growers, and commented, “I’ve known them for a long time and I know good growers.” He wanted to produce Hancock & Sons in Hawke’s Bay, because he’s had “quite interesting experience with fruit from Hawke’s Bay and I think it’s quite good!”

You’ll find three wines in the Handcock & Sons portfolio, a Rosé, Chardonnay and a Cabernet Franc. The Rosé is made from Cab Franc, not Merlot, and they have done nothing to change its natural colour. The label and name of the Rosé, the inaugural Hancock & Sons wine, represent the legacy from which the family came. John’s great great grandparents migrated to South Australia from Cornwall on a ship called “Lillies.” Willy explained that “coincidentally at the time of harvest, there were lilies in the vineyard where we got our fruit.” The Hancock’s wanted their first wine to be one that many could appreciate and enjoy, not something for a niche market, hence their debut with Lillies Rosé. You’ll find their family crest on all their wines, representing John’s history in the industry and the family legacy. After all, John started Hancock & Sons to be about family and legacy, with the intention of leaving it to the boys. Trinity Hill wasn’t suitable for that, as he was in partnership with other investors; Hancock & Sons is a small label that’s just for them.


As for the winemaking philosophies they hold, they’ve blended new world with a bit of old-world knowledge. John speaks of working with a viticulturist from Burgundy, who used to “taste the fruit from top to bottom… and taste through all the barrels. He would open bottles from all over the world. Fantastic guy.” John learned from him to try everything, and to be open minded. John also notes that “we’ve both done harvests in France. That’s had an influence on the way I’ve approached wines. Rhone. Paul Jaboulet. I admired La Chapelle’s top Syrah. Trinity Hill Homage was made with that in mind. He gave us cuttings of Syrah and Viognier to bring back to New Zealand.”

Willy was born in 1993, the year Trinity Hill was being built up, giving him mainly childhood memories of family life at the vineyard and winery. He says fondly, “I grew up at Trinity Hill.” His first memories are when the winery was being built in 1996 for the 1997 harvest. He remembers Tip, the dog, and getting to help with “little jobs here and there.” It wasn’t until the end of high school though, that Willy decided to make his own way in the industry. “You’ll never make any money in the wine industry. Be a lawyer,” John says he had advised Willy. Willy just responded with, “You always seem to have a lot of fun though!” Willy continued, “Dad always said ‘don’t get into wine. You won’t have money.’ I guess what I saw is that you can have a lot of fun. The places you end up travelling to are invariably beautiful and you meet amazing people.”

Willy worked in the Trinity Hill Cellar Door, and at a restaurant, The Don, that his godparents owned in London as an Assistant Sommelier. He recalls them having four to five hundred bottles from all around the world on their wine list. “You get to taste everything. Huge amount of wines you can’t try in New Zealand.” He’d been on a two-year Working Holiday Visa for the U.K. and when it ran out, he wasn’t ready to leave. “There was a college for winemaking in the U.K., and I thought, ‘should I give it a go? Should I not?’ I studied for three years over there.” He then went through California and worked for Bob Linquist at a place in the Central Coast Valley growing Rhone varieties. He was provided with a car and house, as well as wine in exchange for getting no pay. After, he got in touch with Craig Thomas at Church Road in Hawke’s Bay, and landed a harvest job there, working on the front end as a Harvest Supervisor in 2019. Willy said about Church Road, “I loved working there. They have a great crew.” He’s chosen to continue his career in the industry, and notes “there was never any pressure [from his Dad]. If anything, there was the opposite! Do what you want to do. But this is what I want to do.” One of the rewards Willy has already experienced is the many relationships built in this industry, as well as “building bridges. Getting invited back to a place is pretty cool.”

One of the challenges they’ve have had to overcome relates to sales. “To have the time with a full-time day job to do the bits and pieces that need to be done,” has been hard work. John currently works at Moana Park, where he also produces Hancock & Sons, and Willy is a Cellarhand at Hawke’s Bay Wine Company. Their full time jobs require them to be creative to meet their goal to sell directly to the consumer as much as possible. There are some retailers outside of the Bay that sell their wines, but it’s important to John to keep this label small. “I don’t want to get too big,” he said, as he knows where that leads. “I’ve done the big business thing. If you own vineyards and a winery you never make any money.” Size is less important than the success of the business that’s to be the legacy he leaves to his sons.

An additional challenge is the way consumers buy, as John explained. “It’s so trend driven, the wine industry. People want to drink something else. So you dig it out and plant new, but it’s three years before you can make the wines and try to sell them. If you want to plant something that doesn’t exist in New Zealand at the moment, you have to bring it in from Europe, do the quarantine, etc. From the time you have the brainwave to do it, it’s ten years.” By then, the trend has shifted, and people want something else; or do they? Willy’s learned that “people are fickle. We don’t know what we want and if we do, we can’t articulate it. We’re not prepared to pay what we need to pay for what we want. You go to Cellar Doors and talk to people. They don’t know what they want. They think they like something but don’t actually know.” John added that he “underestimated how little wines at $35 actually sell. At least 80% of wines that are sold have been under $20.”

He’s learned that there is a sizable gap between making wine that is an art form to the winemaker, and making wine that consumers actually want to drink. “Wines with minerality; the average person who drinks a wine doesn’t care. “There’s a generation that hasn’t gotten into wine yet. They’ll get into it. We have to incorporate the millennials and make wine that people are going to drink.” Over the course of John’s career he’s learned an invaluable lesson. “I used to think if we’ve made wines that I like, then people are going to like them too. But now I’ve changed that. We’ve learned that we have to think about what other people like too.”

In watching the evolution of the industry in the last fifty years, John was able to comment on some new challenges for up and coming winemakers. In his day, “you had to complete two harvests and get a good report at Roseworthy before you could graduate.” With the increase of wine’s popularity and prestige, many people are entering the industry with naivety. He says, “everyone wants to be a winemaker,” but cautions, “do a harvest before you go to school. It’s not glamorous. I’ve been involved with designing three wineries now.” He’s also noticed that “very few people leave their jobs, so the succession is low.” This leads to a lack of winemaking jobs for new grads. John graduated from Roseworthy in 1973, and describes that at that time, “you had to have a degree or do another Ag degree before Winemaking. There was an average of ten people graduating each year. They were in huge demand. It was not paying well. $7000 a year was my opening salary, but we were in demand. How many now in the Southern Hemisphere are graduating?” When he graduated, he got a job right away. “Now you’ve got to spend ten years dragging hoses. I missed all that.”


To sit down with someone who has spent his entire career in this industry and has contributed so much to its development, was an honour, to say the least. John’s gained wisdom about winemaking, and about life. “Work ethic is probably the most important thing of the whole lot,” John said, and added, “even if you don’t know what you’re doing, work hard. Past a point, you can’t learn that.” Willy mentioned that he’s taken that lesson to heart and he’s really had to prove himself, coming into the industry as John Hancock’s son. “Even if you don’t know what you’re doing if you can work hard, people really respect that. You have to work harder to prove them wrong as a winemaker’s son.” John reflected on his relationships as well. “I’ve been divorced twice. It really gets under your skin and becomes the driving factor in your life. If you want to be successful in the wine industry you can have one mistress. Your family suffers. I spent so much time away from home.”

In asking John and Willy why they continue to work in this industry, their answers clearly show they both have passion that drives them. “It’s the greatest job in the world but not the highest paid,” John said. “It’s a really interesting industry. If people were in this situation in the used car industry they would be gone tomorrow. People rarely leave the industry.” Willy responded with, “that’s a good point. From the outside, you’re being wet and cold and hungry and tired. But you still want to do it.” John agreed with, “gets under your skin, doesn’t it?” Willy regaled me with the story of his longest shift yet. “Everything in Sancerre, it’s all Sauvignon. We had to get it all in in ten days. It was nuts. I did a thirty-six-hour shift. You get into this twilight zone where the fruit comes in and you press it. What other job could you do that in? You wouldn’t do it if you didn’t love it because you couldn’t. You’re going to see two sunrises on this shift and get no money for it,” Willy joked. “You couldn’t tell a car salesman that.” John agreed and added that his longest shift was fifty-four hours. “It’s a buzz. Adrenaline rush. You’re creating. That’s the thing.”

In sitting down with them both, the respect that Willy has for John was apparent, and his desire to learn from his Dad, and soak in his stories and wisdom is refreshing. John has those years of lessons to pass on, and he has lived through the largest growth of the New Zealand wine industry yet. He’s seen it all, from turning over fruit and adding sugar to make fortified wines, to now, when New Zealand is producing wines that compete with the best in the world.

John isn’t in wine for the fluff. He isn’t full of dramatic, romantic comments and goals. John has been through that already, and he has learned what works and what doesn’t. He has seen the change, and he accepts the new generation and the ideas and insights that come with that, which is why he wants to involve his sons. This label really is designed to be a legacy. John and Willy work well together and enjoy their working relationship. Willy commented, “my number one goal is to learn everything I can from my Dad. I’d be an idiot not to!”

I found their wines to be unique, flavoursome, soft, aromatic and interesting. The nose of each struck me because their intriguing aromas invited me to think about them in further depth. As we neared the end of the evening, John commented to Willy, “they open up so well these wines; that’s what I really like about them.” When you purchase Hancock & Sons wines, you’re buying a label that is made with care, attention, purpose and a sense of family pride. “You’re always proud of the next one coming along,” John said about their wines.

You can purchase Hancock & Sons wines through their website, hancockandsons.co.nz, or find them on Instagram @hancock_and_sons. They are working on getting a fortnightly blog up to share more of their story with followers, and are currently on Instagram, Facebook and Twitter. Some Glengarry’s and Liquor Kings stock their wines, but John and Willy are happy to courier them to you or drop them off personally on their way around the Bay, in order to sell directly to you as much as possible. Follow them on Instagram to stay in the know, and to get some of the 50th Anniversary vintages of John’s wines. Vintage 2020 is wrapping up, and previous vintages of all three wines are ready to buy and are drinking beautifully. So choose a wine, or all three from Hancock & Sons, and sip on fifty years of winemaking experience, perfectly blended with a young winemaker’s aspiration, finished off with the touch of a New Zealand legend, and the legacy of a family.

In a Time of Turbulence

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I added Covid-19 to my Microsoft Word dictionary today.

When 2020 began, I could not have foreseen this year becoming what it has so quickly become. And we’re just at the beginning of these next unpredictable and shaky weeks. Or months?

I’ve asked people in their 70’s if they’ve ever seen anything like this in their lifetime and they say they haven’t. No one has. Someone commented to me that the last time things were this dire was in World War II, and although that comment may be a bit extreme at this point, it’s truth may not be for long.

Isn’t it crazy how a microscopic virus can become the hugest villain this world has seen in decades?

I’m reflecting on so many things, and processing uncountable thoughts as this thing affects my life more and more daily, and the lives of those who I love; I know I’m not alone in that.

Life at work has been a lot to take in, and we’ve been dealing with the punches as they come. We had no idea on Sunday morning when we woke up that it would be our last day with cruise ships in town, and that our last tour of the season would go out. We had no idea on Monday when we woke up that we would be isolated from the winery, and many of our colleagues. I spent the majority of my day going through our calendar and regretfully cancelling booking after booking with tour groups and customers. We had no idea on Tuesday when we woke up that all of our Administration office staff would now be working from home indefinitely. Our diary has gone from very full, to completely empty in 2 days. Church Road has never seen this. Local tour operators have lost thousands of dollars of business each day at the drop of a hat. It is amazing how much our culture in NZ survives on tourism. What will happen to those businesses? Those employees? How will people pay their bills?

Living across the world has often felt like we are far from our friends and family in Canada, but this pandemic has reminded me of how small this world can be, and how connected we are to each other. We are in this together, and fighting this together, as a world community. It takes something like this sometimes, that’s attacking all of us, to unite us in our fight against it. We are one large community in many ways right now, as we realize how human and vulnerable we are, and how this life can never be taken for granted.

We like to walk through life feeling like we’re in control. We think we have a job, and we make this much, so we plan ahead for money to come in, and we buy now. We think we can book vacations and just go on them. We plan so many events, celebrations and gatherings, and we assume they’ll happen, because why wouldn’t they? But we’re never really in control, are we? We’ve never been, even when we thought we were, but going through life with that mentality is scary as all hell. We can’t have peace with that knowledge unless we believe in something that gives us a sense of grounding or faith or we have something to put our trust and hope into that it’s all going to be okay or work out as it’s meant to be.

We feel so out of control and turbulent when things like this happen, because we are faced with the reality that we can’t control the outcome. This leads to panic. The panic, I’ve found, can spread just as quick as the virus itself, or maybe quicker. Panic and fear breed more panic and more fear. Panic buying, panic conspiracies being spread verbally and over social media. Panic reactions of all kinds.

The virus may steal the health of some, but the fear is already stealing the peace of many.

It has been interesting to watch how government authorities across various countries are handling the same situation so differently. I am thankful for the precautions New Zealand is taking to “flatten the curve.” Many of us are informing ourselves as best we can, and are trying to weed through the overwhelming amount of information we’re being presented with as the situation changes hourly. We try to cope with it all as we are able, through sharing conversations (hopefully via safe social distancing), or sharing the many humorous memes and videos already going around on social media, or exercise (if our gym is still open), or maybe even with some straight up liquor and pure denial. Or by writing (how I process).

Regardless of how we’re all dealing with it, I’m impressed at so many positive elements of the human race I’m seeing come out already. We, as people, have a fight in us that is awakened when we’re challenged. We push to try and fix and solve and we don’t give up. We work together. When we unite, we support each other. It has been humbling to already witness so many groups forming to support others in the community. It is heart warming to see people who are strangers come together to help other strangers because we are all human beings. This is the basis of humanity. It’s touching to see the goodness in people’s souls, and to be reminded that it is there. We are seeing people love other people in very tangible ways. Why do we not operate like this under “normal” circumstances? This is what the communities in this world should be like!

We are at the beginning of what could be a long road ahead, that will inevitably have multiple tiers of effects that last years. Someone told me today this is the Depression of the 2020’s. The thing is, nobody knows. And we have to take this one day, and one hour and one battle at a time. We have to find ways to cope that work for us. We need to support each other; we need to have friends and family we can lean on, and that can lean on us. We need to be open to how this is affecting us and seek help if we need. When the panic and the fear and the “what if’s” set in, we have to find something that can ground us. For me, it’s my faith. For you it may be something else, but I’ll leave you with this. Maybe it can help you too.

“Give all your worries and cares to God, for He cares for you.” 1 Peter 5:7.

Marlborough; Thoughts after Visiting this Widely Known Region

Marlborough, New Zealand. I want to paint it in lights and wave my hands through the air like a banner as I say it with grandiosity. It’s the pinnacle of wine regions in this country… isn’t it?

If we hadn’t worked in the industry here, and were living in Canada as our regular old, wine loving, WSET certified wine fan selves, and we were given the choice to pick one wine region in New Zealand to visit, we would have chosen Marlborough, all day, hands down. I’d bet that’d be the common vote across most wine fans. There’s a simple reason for this, and it’s the same reason why we want to visit Tuscany in Italy, or the Barossa in Aussie, or Mendoza in Argentina. Marlborough Sauvignon Blanc to New Zealand is like Rioja to Spain, or Zinfandel to California, or Chennin Blanc to South Africa. I have to pay respect to Marlborough for producing something that has grabbed the attention of internationals, because it’s given all other regions the chance to start showcasing that New Zealand is producing some exceptional wines. And if you like Sauvignon Blanc, New Zealand really is the country you should be looking to, and Marlborough is the region that it mostly comes from, although I do challenge you to try Hawke’s Bay Sauv, or Central Otago, or any of the other regions as well.

Upon flying into Marlborough in our wee, 9 seater plane, we got to see it from a bird’s eye view.

It is stunningly beautiful, as is most of New Zealand; I noticed though, that it is almost fully planted in vines. There are hardly any orchards, and hardly any trees. There is hardly anything else, actually, because they’re running out of space entirely to plant vines. Sauvignon Blanc production has basically consumed Marlborough.

As we made our way around the region, we learned that there are over 40 Cellar Doors, and a lot of them are for large brands. We went to a few big producers, like Brancott Estate, who planted the first Sauvignon Blanc vines in Marlborough in 1979, and Giesen.

We visited some smaller ones, like No.1 Family Estate, a solely Methode Traditionnelle producer that is 12/13th generation from France and does exceptional champagne-style wines. We loved everything at No.1 Family Estate.

We were also guests of Hans Herzog (Swiss family making very natural style wines), Framingham (producing delicious, aromatic wines), and Fromm (using organic growing and dry farming). We were impressed with the Rieslings at Framingham, Fromm’s Pinot Noir, and the Cellar Door Exclusive Zweigelt at Brancott.

We saw the industrial side of Blenheim when we went for a tour of our sister winery, Brancott.

It’s surrounded by several other wineries that all have tanks and presses of sizes so large I could hardly wrap my mind around them. In knowing how large our presses are, I was whispering to my friend along the tour, “did she just say it has that much capacity? Did I hear that number right?”

I took a journalist for a tour/interview at work the other day, and she asked me, “if travellers only had time/money to visit one wine region in New Zealand, why should they pick yours? Why Hawke’s Bay?” I had to stop and think for a moment before I responded, because where do I even start? My answer of “obviously because it’s the best,” wouldn’t have been appropriate for a journal article, so I went into a bit more depth. I could write an entire article on just this, but I’ll try to sum up my passion for Hawke’s Bay into a single paragraph.

Hawke’s Bay, although it is the second largest wine region in New Zealand, only exports around 10% of the wine leaving the country; this means we are largely boutique and small production, ensuring more interesting wines, made by real people who strive for wines of quality. We have an extremely diverse array of over 25 different microclimates created by our soils, mountain ranges, Mediterranean climate and sea breezes. This allows us to grow a wide selection of varietals and make wines of all kinds, so like I told the journalist, if you like Bubbles, we have it, Rosé, we have it, all kinds of white wine, we have it, light to heavy red wine, we have it. We’re the only region that does it all. With over 38 Cellar Doors, there’s plenty to try, and we have so much here in addition to the exceptional wine, like orchards, capes, walks, beaches, harbours, museums, history, culture, over 2000 sunshine hours per season, and a great restaurant scene, to name a few.

As I’ve travelled to wine regions and gotten to sample local wines, I’ve noticed there are amazing wines in almost every region that are not mainstream; however, as a traveller I was mostly there to try as many producers and styles of the specific varietals I knew the places for. Since working in the industry in this country, I’ve had the opportunity to change my focus. I’ve seen first hand that there is infinitely more to a country’s wine production than what’s exported. Yes, infinitely more.

When we went back to Canada last year, we were excited to take a browse of the New Zealand isle and see what was available to our friends and families. We were disheartened to find so many mass production labels, that our wine region of New Zealand is so poorly represented, and that most regions here aren’t represented at all. Many of the labels we found aren’t real wineries. They’re brand labels made specifically for export, and although are sometimes decent examples of characters a wine from that area may exhibit, it would be hard to say they’re high quality wines. When people send me photos of Hawke’s Bay wines they’ve found and ask if we’ve been to their Cellar Door, I’m thinking, “no, that’s not a real place, but I drive past the factory where it’s made sometimes…” There is a market for that, yes, but it’s sad to see that those labels seemed to be all that was available. That being said, we really don’t have many wine factories here in the Bay to produce large enough quantities for export at cheap enough prices, unlike Marlborough.

It got me thinking about how many of the other countries of the world are this poorly represented.

What are we missing out on that’s exceptional?

Likely all countries are sending mostly or maybe exclusively mass production wines from only their widely known regions, of only their popular varietals overseas, because that’s what sells. Wine is a business, just like any other, and sales is the biggest thing that matters.

Make wine people will buy. That’s the goal.

The average consumer isn’t buying wine to appreciate the terroir, and to try something different and experience sense of place and be part of the story the weather told that year. They’re looking for an alcoholic beverage with good value, and taste consistency across vintages. To do this, you need multiple recieval bins, huge presses, huge tanks, and huge everything else too, along with some winemaking tricks. Your vintage is just as long as everyone else’s and you’ve got to make the volume happen in the same short 6 weeks, hence the larger, “factory” looking places we saw in the South.

I’ve got to say that in visiting Marlborough, I found there were lots of really nice, interesting wines, that are of quality. Some of what were my favourite wines really surprised me, because they were at a big producer’s tasting room, not the place I expected to have anything interesting. I really enjoyed doing single vineyard comparisons of two of Geisen’s Sauvignon Blancs, and three of their Pinot Noirs; I loved smelling and tasting the expression of the terroir of each vineyard. It was refreshing to see that side of the industry does exist, even in Marlborough, and even with Sauvignon Blanc, although it is a small part down there. This goes to show that even the big producers can do small production stuff that is interesting; however, most of it’s sold locally, so you’ll only find it if you actually go visit the region.

Visiting Marlborough as a wine enthusiast, and as an industry person, was worth it. Despite mixed opinions in the industry on the region and its famous wine, I believe every New Zealand industry person should experience it for themselves. I want to go back again with my husband so he can understand it personally, and I’d love to visit more of the places I unfortunately missed on this last trip. Marlborough is beautiful, iconic for the country, and wines of quality can be found at several wineries. And if you only drink Sauvignon Blanc and Pinot Noir, you’ll definitely love Marlborough.

I do challenge you though, if you’re visiting this gorgeous country to experience some interesting and quality made wines, please keep in mind that there’s so much more to New Zealand outside the borders of our famous wine region. Take the time to explore the other regions and varietals if you really want to know what this country can do. Even within Marlborough, there’s so much more than just Sauv. There are some beautiful aromatic varietals and Chardonnays, and Pinot Noirs coming out of the region, and there are great small producers making sustainable and unique Marlborough wines. Although our identity to the world is largely represented by Marlborough Sauv, and that is a part of who we are, we have a much deeper wine identity, and I suspect many other countries are the same.

On a fun, side note, Marlborough Pinot Noir is just as good for breakfast as Central Otago Pinot. Pinot Noir as a breakfast wine is surprisingly great!

Now that I’ve seen our most iconic region, I’ve been asked if I wish I had chosen to live and work in Marlborough instead of Hawke’s Bay.

Well, you read the article.

Not for one millisecond.

The 3Sixty2 Story; Sustainable Boutique Marlborough Wines

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Alice Rule is the face behind 3Sixty2, a boutique wine label producing small batch Marlborough wines. Along with Cooper, the dog, who has a big piece of Alice’s heart, Alice spends her free time paddle boarding, or catching up with friends.

Growing up as the oldest child in her split family, Alice knew no other life as a kid than to work hard, help her Dad around the dairy farm on which she was raised, and watch out for her younger sister. Born and raised in a rural area in the Bay of Islands, Alice and her sister would choose between who would feed the calves and who would make their lunches before racing to catch the bus to Kawakawa School. After school, she went straight back to work to help her Dad finish up anything that needed to be done on the farm. She was no where near wine then; it wasn’t a part of her upbringing.

School wasn’t a big priority to Alice as a teen, and she was kicked out of high school at the age of 17. Her parents finally had enough and told her she needed to get herself together and do something meaningful with her life. She decided that training as a chef sounded intriguing, so she enrolled in the course at the Culinary Institute of NZ. Part of her requirements was a 3 day per week job in a restaurant. As chance would have it, she came across a job at Marsden Estate, a small, family owned winery. Every day, the whole family (even Grandma, Alice notes) sat down for coffee together at 10.00am, and included the staff. One morning, a contractor called Hobo said to everyone at coffee, “why do you have Alice working in the kitchen? Do you know who her Dad is?” He recognized the farm skill and pure hard work ethic she had and moved her into the vineyard instead. Alice comments that “from there, there was no looking back. I knew wine was for me. They shipped me off to EIT to study wine.”

Once she graduated, she returned to Northland to work there; however, during her time at EIT, she worked part time for Hoggle, the Vineyard Manager of Moana Park. She asked if she could help after she was done school for the day, and he said, “I can’t pay you, but yeah.” Alice says about Hoggle that “he became a real mentor of mine, so I learned as much as I could. And he’d pay me in this wine called ‘Hog Snort’ he made himself. Hog Snort was a real luxury as a student and I had to work really hard for it cause I only got a few bottles!”

Alice has worked 10 vintages now, at a wide range of New Zealand wineries. She’s worked at some smaller places, like Marsden Estate, Omata and Fat Pig in Northland, Craggy Range and Church Road in Hawke’s Bay, as well as huge ones like Indivin and Corban’s. She’s even done 2 vintages in the same season, starting in Aussie, and finishing that same autumn at Moana Park in New Zealand. She was a Technical Viticulturist at Te Mata too, which was a great expression of her vineyard passions.

So why did she start her own label? In 2016, she realized that even with her experience and education, the vineyard she was at paid the bird scarer the same wage as they paid her.

She was over working for little to make someone else’s wine dreams come true; it was time for her to take the leap and start building towards her own dream. She called up her good friend, Phil, who is a winemaker in Marlborough to see if he would partner with her to produce the kinds of wines she wanted to make. Even as a small start up, she had her long term vision of being an international brand in mind, and knew that Marlborough Sauvignon Blanc was key. With a personal love for Chardonnay, she wanted to produce it as well. Phil agreed, and they were off.

With Phil and the winery Alice uses being in Marlborough, and her desire to make a Marlborough Sauv, it makes perfect sense that all her fruit comes from that region as well. She lives and works in Hawke’s Bay, because she feels it’s the place to be with its accessibility to Auckland and Wellington, the two main centres that distribute her brand. She travels to Marlborough monthly to personally check in on the wines, is there during harvest, and communicates daily with her winemaking partner, Phil.

Her day job is with a tech company out of Auckland, and she is currently working on a project for NZ Wine Growers on the Technical Advisory Committee for Sustainable Wine Growers. Sustainability is a huge passion of Alice’s, and she dedicates her heart and soul to not only the sustainability of her brand, but on creating ways to improve the sustainability of the industry across the country. She says about her job that her “hours are all over the place,” but it “gives flexibility to spend on the wine” and to work with her customers.

The 3Sixty2 name pays homage to the land where Alice is from, as well as the history of the industry in the country. She had won a Young Viticulture award when she was in EIT, and instead of a trophy she received a copy of “Chances and Visionaries” by Keith Stuart, who wrote about the history of New Zealand wine. Alice says she “always refers back to that book,” and there was the story of how James Busby brought cuttings into New Zealand and was teaching orphans to grow grapes. He had taken over 500 cuttings from Europe, but only 362 survived the journey. Alice explains that the name “pays homage to a visionary that I have great respect for.”

As well as sustainability, focusing on reducing carbon emissions, and going plastic free as much as possible, Alice’s company mandate revolves around “driving the circular economy.” She gives the example of glass to explain. “Glass is circular. It’s made out of natural products and the bottles I use are, on average, 67% recycled glass.”

She makes the point that often, conventional wines are criticized for not being as sustainable as organic ones, but with all of her research and experience in the industry, she has found that the best wines are grown with a mixture of the two. There have to be certain practices taken into account to make a wine sustainable. Alice explains, “the best vineyards I have worked in grow cover crops, reduce pesticide, use fewer chemicals, and do less passes through the vineyard. This is because the sprays are more efficient, support microbial activity in the soil, compost, and typically use less copper, which I quite firmly believe is the most toxic chemical to soil health and is less likely to cultivate.”

On the somewhat controversial topic of organics, she comments, “I think organics has taught conventional producers a great deal and is an important part of the wine-producing biosphere and how we treat our land. But I challenge the common perception that organic grape production is kinder on the soil.” She wants to bring greater awareness to sustainability in all schools of winemaking.

Many producers focus on making wine as naturally as possible, but Alice feels “the packaging the wine comes in should be as natural as the wine itself,” and therefore pays lots of attention to hers. As well as advocating for low weight bottles, she uses no cellotape, only FSA, New Zealand made boxes, and Environmark Gold certified labels from a specific producer. She has also created “362 Trees for Bees” and partners with an initiative supporting New Zealand native plantings.

Similarly, in taking responsibility and care for her environmental impact, she wants to care for those that she contracts with, and says that if she can make her wines better, she can pay her staff better. “I never want to pay anyone as little as I was paid. There’s got to be a better way.” She points out that “it’s an element of sustainability we often forget about.”

As of 2016, you’ll be able to find 3Sixty2 Sauvignon Blanc, and Chardonnay. Most recently, in 2019, Alice added a red to her label, Pinot Noir. She describes it as “not delicate or floral,” and because of the smaller berries she got, she was able to give it “more concentrated skin contact.” Like Alice’s other wines, it’s unique in that it’s a “kick you in the face Pinot Noir.”

She does partial wild ferment on all of her wines, which contribute to more complex and interesting flavours. Even her Marlborough Sauv is 25% wild fermented. She “loves the character of what it brings and how it expresses the terroir.” For the rest, she prefers to inoculate with a 5-in-1 yeast that brings out more complexity.

She doesn’t like too much reduction in Chardonnay, and prefers a restrained version, similar to the styles she was helping make in Northland. She uses hand harvested fruit, presses it in whole bunches and ferments it in old oak barrels for a subtle flinty character. She has been experimenting with oak marbles from Tony Bish too. She loves some oak in a Chardonnay, but as sustainability is key, she poses the question of, “what am I going to do with all these barrels after I’m done with them?” If she can find a way to impart similar character, that’s more sustainable, that’s her number one goal.

She produced just over 3000 bottles in 2016. 2017 was around the same, but she faced the same challenges as many did in 2018 with a less than desirable vintage and decided not to produce that year. She’s had other challenges as well, like her original brand not standing out on the shelves. She was in a difficult relationship that was taking its toll when she released her first label, and admits that it didn’t get the thought it should have. She has completely rebranded since and is proud of her new branding.

Her labels showcase the honour she pays to the history of New Zealand wine. On the Chardonnay label you’ll see the pattern that was on the original, hand written treatise that Busby documented. The circle represents the official stamp on the original documents, a symbol of authority. Alice loves that her labels represent not only where wine began for her, in Northland, but where it began for the country.

In addition to overcoming the rebrand challenge, Alice explains how difficult it can be as a solo, woman founder. She is supporting herself and her brand in a region away from her family. “We work our guts off in this industry and the days are hard and expensive.” Is it worth it? Alice joked that “if you’d asked me last week, I’d have sold it to you! But this week, yeah, it’s worth it.” Her jestful response shows how difficult and emotional this industry can be. Despite that, she says, “I love 3Sixty2. I love making wines. I love being in the industry and I love making blends.” She clearly has a lot of love for what she does, and also realizes it’s her art. “I’m a creative person. I love talking with my winemaker and looking at interesting components, and next steps.” Both wines have done her proud, with the Sauv getting a Silver Medal through Bob Campbell’s Real Review, and the Chardonnay getting Bronze.

When I asked her what she’s learned being in this industry, she responded with the word “grit.” She’s realized the biggest lesson is that “you’ve just got to take the punches and carry on going.” She comments that “the business part is intimidating and sales are hard,” but she’s proactive in facing the challenge head on; she’s enrolled in a weekly business course to help her grow in those areas. Alice is determined and when she faces challenges, she chooses to “find the motivation to carry on. You’ve got to sink or swim.”

She is grateful to see that “there are good people in the industry fighting tooth and nail for their dream and it is not easy.” Alice comments that “the most magical thing” is the “good people that support your dream,” and seeing customers love her wine. “There’s nothing more exciting than seeing your wines loved. There’s nothing more satisfying than that.” She comments about industry people and customers alike, that “the people have made all of the challenges totally worth their while.”

You can find 3Sixty2 wines at boutique wine stores in Auckland and Wellington, as well as Milk and Honey in Hawke’s Bay. If you want to enjoy them at home, find her on Instagram @3sixty2 or order online at http://www.3sixty2.com.

The Zeelandt Story; Craft Brewer in Hawke’s Bay

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Christopher Barber, owner and brewer at Zeelandt, is the youngest of four boys. He grew up on a vineyard in the Kumeu River area of Auckland, New Zealand, learning about wine from his older brother, Philip (of Petane Wines). He remembers already developing an interest in wine at 11 years old. He learned about food, coffee and beer too and says, “it all went from there.”

For his brother, Philip, wine became the choice, but for Christopher, it was good, traditional, local craft beer. He noticed that in New Zealand, “there was good wine selection and development but beer was lagging behind.” He loved Belgian beers and recognized that “there was something missing in New Zealand; there was a lack of choice. There were so many good beers that were all imported.” As a passionate supporter of local businesses, he “wanted beer that was locally made.”

Family is important to the Barbers, and Christopher was inspired by his Grandfather, who was an entrepreneur. From a young age, he wanted to follow in his Grandfather’s footsteps, and own a business. His great, great Grandfather had also started a brewery in New Zealand. Naturally, he ended up combining his dreams and passions to open Zeelandt.

He first had the idea in 2000, but it wasn’t until 2003 that he decided to go to the UK to work in some breweries and learn the trade. He ended up at St. Austell Brewery in Cornwall, then worked in a few different English pubs, on boats in France, and even picked grapes in the Mosel with his brother, Philip. When he returned to Auckland, a new craft brewery had opened up called Hallertau Brewery. At that time, it was still small, and Christopher got a job there as the only employee alongside the owner, Steve Plowman, where he gained 2 years of experience. He then decided to pursue formal education in the industry, and went back to the UK to complete a 6 month Brewing Diploma in Sunderlan. Christopher comments that the schooling was “really good to bring it all together,” and it added the finishing touch to his hands-on experience.

He was ready to start Zeelandt, and looked for land in Auckland, but found it was so expensive. His Dad and brother had recently expanded the Petane vineyard property and suggested Christopher put the brewery there; he agreed that Hawke’s Bay would be a great home for Zeelandt, for a few reasons. Besides being near to family and them being able to work together, Christopher recognized the growing eclectic food and wine scene in Hawke’s Bay. The weather and climate were draws, and Eskdale reminded him of his Kumeu River childhood. It was 2011 when he decided to go ahead; as Christopher was still working in Auckland, he commuted back and forth every weekend to build the business; during this time, he also met his wife. She was flatting with Sarah, who ended up marrying his brother, Philip! He made the official move and opened Zeelandt in the spring of 2012. He and Luciana married in 2014.

History and legacy is important to the Barbers, and the Zeelandt name reflects that. It honours the legacy of New Zealand, and ties in the European influence of beer that Christopher loves. Zeelandt means “sea land,” and was the original province in Holland that Able Tasman sailed from when he discovered New Zealand.

Christopher’s labels are edgy and cool, and they all reflect the history and origin of each beer style. The Good Thief, for example, is his Pilsner, and the name and art on the label tell the story of a brewer from Munich who went to Bohemia, stole some yeast, and invented Pilsner.

One thing that amazed me about Chris was that the first official brew he ever did on his own was large scale; it was the first brew Zeelandt did. He didn’t start small in his garage like people might assume. He had more of the ‘go big or go home’ mentality and used his experience at other breweries to jump in straight away. Other than a “hop volcano” explosion, which he assures me is part of the learning experience for many brewers, it’s really gone well for him!

Christopher spends his time at work doing a variety of things, as everything is done on site. Some days are spent bottling, some labeling, and some he is out delivering to his clients in the Bay, in his beautiful 1976 Kingswood ute.

As beer isn’t quite my specialty, I asked Chris to give me a basic overview of his day when he brews a beer, which he does about 5 times a month. It’s basically a full day that starts at 6:30am and entails heating mashed barley to get sugar for alcohol, which has to go through several stages, including the addition of hops for flavour, different yeasts for style and fermentation, and cooling and stabilizing over a few weeks. For the full details of a Zeelandt brew day, check out this article: A Brew Day with Christopher from Zeelandt.

By the end of the 3 to 4 week process, the beer is ready to be bottled, labeled and put in cases, all of which is done by Chris and Tom at Zeelandt.

Christopher describes brew days as “intense days,” that are “quite cool, because you’re working together and coming out at the end and hitting your targets. It’s a good feeling.” He also appreciates working with Tom, and says “with two guys you can focus on little things and get to really know the brewery.”

I was amazed at the whole process, and how complex and scientific it actually is. His brewery is quite cool, and if you visit, you can see all the equipment inside. He sources his barley largely from New Zealand, and will bring in hops from wherever he needs to in order to stay true to the style of beer he is making. The grains aren’t wasted after use either; some lucky cattle are getting the remainders!

Christopher’s mission statement for the brewery is simple. He wants to produce “full flavoured, true to style beer” for consumers “both in Hawke’s Bay and throughout New Zealand.” He also expresses how important it is for him and his company to be known as “good people,” and says, “we want to be commercially good to deal with, good in the community like my grandfather, and good environmentally. We want to do good things with what we’ve got here, because if you want to take from the trough you’ve got to put something back in.” He sees the value in being involved in the community and is part of the recently formed Esk River Care Group that protects the biodiversity of the local area, which is one reason why he’s so excited to get the new Zeelandt Beer Garden open next summer. It will double as a Cellar Door for Petane Wines, also in the family and on the same property.

Christopher says, “the Beer Garden will be our way of telling our story. We don’t want to be behind closed doors. It’s something we can use to show people the family and the story, the vineyard and the brewery.” He knows that for him, it will also “bring more fun into the work,” and he sees it as a positive change to the way they do business. “Rather than just send product out, bring people here,” he believes. Chris knows that many share his sentiment that “there’s nothing better than relaxing and having a beer,” and the Beer Garden will be a place for exactly that, and trying all the styles!

Zeelandt produces 6 beers in the core range, but also adds seasonal beers each year, because Christopher enjoys trying new ones, like “Mary,” for example, this year’s Christmas beer named after his grandmother. His core range focuses on the European classics, because they’ve been “made for centuries. They’ve got it down. There’s a reason why over hundreds of years people come back and drink them time and time again.” He’s even looking into a low-alcohol craft beer once the Beer Garden is open, which will be great for him, and the restaurants that stock his beers. I asked Christopher if he had to chose a favourite, which one it would be. His go to is the Helles Jerry Rig Lager, but it depends on the weather, and his mood too.

Challenges Christopher faces include many of those that come with running any small business. Being small, and doing everything on site, means he has to keep a lot of plates spinning at once. Thinking about brewing is the easy part for Christopher, as that’s where his passion lies. Thinking about the business side has been a learning curve. There are multiple side issues that come in as well, like health and safety, food safety, managing employees, and sales and marketing costs.

How to sell different beers in a market that sometimes just wants one mainstream style can be challenging. He says, “I thought, ‘beer sells itself. Wow, it’s going to sell itself in Hawke’s Bay.’ It does not happen that way!” He also notices that “there’s not the terroir and weather and all of that to talk about with beer,” like there is with wine. The story is different. How much to make of each new style has been something Chris has had to experiment with, because he’s running the brewery at full capacity and doesn’t want to have any particular brew sitting in a tank for long.

He made some interesting comments comparing beer and wine sales. People are looking for bargains with both, but Christopher points out that “people will spend a lot of money on wine, not necessarily beer. There’s a real price cap and bracket for beer. With wine you notice the difference between a $12 bottle and a $27 bottle. With beer do you notice between $8 and $12? Maybe not.” He also points out that “wine can age. Beer you’ve got to get it out the door and into the fridge.”

Owning a craft brewery has taught Christopher some valueable lessons. As a husband and father to two young children, Chris is still learning to balance family life with work, which so many of us can relate to. He and Luciana have Oliver, age 4, and Sofia, age 2. He admits “the business requires a lot, but you have a family,” and that family is the most important thing. He also says it’s tough to find free time for himself, but that he’s learned the importance of trying to enjoy what he’s doing and bringing enjoyment into it, and that’s another thing he knows the Beer Garden will do. “It will bring the people and the fun to us, and it will be an important part for our well being and the business.”

Is it worth it to Christopher now that he’s living the dream he’s had for so many years? “Yes, absolutely,” was his answer. He’s had his times away from the brewery doing sales when he had more employees. As soon as he was away for a while, he had a realization. “I really missed running the brewery and just loved getting back into it” as soon as he got home. He loved “getting back into the beer and the recipes and the brew house.” It really is his passion.

He also acknowledges his wife, Luciana, and his brothers and parents. “This would not happen without the family,” he knows.

Although the Beer Garden is scheduled to open next summer, the brewery is open already. Head to Zeelandt this summer in the beautiful Esk Valley, and you can try some samples and buy in bottles or flagons. Christopher is there Monday to Friday, 9.00-5.00, and he’s also open Saturday afternoons 12.00-4.00. Check out his website at zeelandt.co.nz, for more info on the beers, and follow him on Instagram @zeelandt_brewery to stay in the know for hours, new brews and special offers!

The Petane Story; Esk Valley Boutique Wine Producers

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Philip Barber and his wife, Sarah, are the faces behind Petane; however, it’s really a family affair. Philip is the second oldest of 4 boys in a tight knit family who was brought up making wine, and who still choose to work closely together. Philip’s father bought 17 acres of established vineyards in 1979 in the Auckland area of Kumeu, and Philip remembers growing up on the vineyard until 2000. Despite a brief dabbling in flipping houses, having grown up in the industry, Philip never really wanted to do anything else with his life. After high school he got a hospitality job at a bar called Sails, and it was there that he got to see more of the customer facing side of wine; people were buying and enjoying wine and that motivated him. He chose to do his Bob Campbell Wine Diploma, which lead him to learn of a little place called “Hawke’s Bay.”

After completing the diploma, Philip began doing vintages to learn as much as he could in the vineyard and winery. He’s got a variety of experience under his belt, like the three vintages he did in Australia. He worked in the Hunter Valley, and the Barossa Valley, at several wineries, all while living in a van and living his other passion, surfing! He returned to New Zealand to go to Tairawhiti Tech in Gisborne to learn more of the basics about wine. Once done obtaining that diploma, he accepted a vintage job in Carneros, California, making Pinot Noir, Chardonnay and Cab Sauv under the three year reigning American Winemaker of the year, Paul Hobbs. Philip comments that one of the great things about working there was that “it was a brand new winery; the winery was pristine.” Being a small, boutique winery, it was there that he also learned the importance of focusing on the details. While he was flying back to New Zealand, he accepted a vintage job at Nobilos (now Constellation) close to his family home, which allowed him the contrasting experience of large scale production.

One of my favourite stories about Philip’s vintages is the one when he worked in Germany. He had decided he “didn’t want to work in another factory,” and had come across a job posting at a winery in the Mosel. This place, Selbach-Oster, sounded fabulous to him; it had been running since 1663, and was still in the same family. The only problem was that he needed to be able to speak German to work in the winery. He assured the owner, Johannes Selbach, that he could speak the language by having a German acquaintance write his application letter in German, and figured if he got the job he’d learn the language before going. Sure enough, he got the job and set to trying to learn German! In realizing that the plane ride over wasn’t going to be sufficient time to gain fluency, he had put himself in a bit of a bind. Johannes’ wife picked him up from the airport and spoke only German to him the whole car ride, which Philip describes as very awkward, because she knew he didn’t understand anything she was saying! Luckily, when they showed up at the winery, Johannes turned out to be an understanding guy, who thankfully also spoke English; although he couldn’t employ Philip in the winery as planned, he allowed him to stay on in the vineyard, and later ended up allowing him two weeks in the winery, lack of German fluency aside.

Philip’s brother, Chris, also joined him in Germany to help over vintage, and the two of them used to go across the road to the brew house after work for beers; Johannes made the comment that he wished he could come too, and why didn’t the guys open some of his wine in the cellar and stay at the winery instead? So they did. He would let them pick whatever they wanted to drink. Philip remembers pulling out 1968 Riesling’s and other old vintages and Johannes saying “good choice, let’s open that,” and they did. Philip comments that “you don’t forget stuff like that.”

His experience in Germany turned out to be both educational and fun, but he headed back to New Zealand, this time to Hawke’s Bay, so he could attend EIT in the Wine Science program. He arrived in the Bay in 2006, and keen to continue his serious hobby of surfing, found a great surf spot that happened to be very near to the Esk Valley. Through his travels through the valley, he thought it would be a “cool place to grow grapes.” It so happened that some land became available in the Esk Valley the very next year. As his Dad had sold the Kumeu land in 2000, he was free to invest in the Hawke’s Bay.

Philip found what is now Petane in 2007 at 20 acres, with his Dad, during his second year at EIT. Philip describes his Dad as a visionary. The land was full of bramble, blackberries, wild bush, and some old Sauvignon Blanc and Chardonnay vines, but his Dad saw the potential in the place. It was also him who recognized the potential to expand when the neighbour’s land went up for sale, and in 2009, Philip and his Dad bought that as well, upping their acreage to 31 altogether. They’ve got almost 5 hectares under vine, with plans to expand to 8. Every original vine is gone; Philip has replanted it all with his Dad, exactly as they wanted it. It was 2011 when they did their first vintage.

Some may find working with family challenging, but Philip explains that the Barber boys are all close, and they all admire and respect their father. They are happy to work together and have learned how to overcome their differences because family is very important. It’s still a family operation with Philip’s dad sharing in ownership of the vineyard, and if you head out to Petane, you’ll also notice that the Zeelandt Brewery is on site. Zeelandt belongs to Chris, Philip’s youngest brother.

Even though Petane had officially started being built up, Philip continued through to complete his Wine Science and Viticulture degree. He also worked at Sacred Hill and Askerne, all while in school. He was among the few EIT students to already own his own vineyard while taking his degree!

Once the wine was being produced, naturally a name and a label were needed. Petane used to be called “Petane Station,” after what that area of Hawke’s Bay was originally called; there had been confusion with another region North of Wellington called Petone, and mail was being sent to the wrong places, so local officials ended up changing the area’s name to Eskdale and Bayview. There used to be a sheep station right on their land, so they had chosen the name to honour the history of the land, and have chosen to clean it up with the single word you see on their labels now, “Petane.”

As for the label, Philip went to Tank, a marketing office in Napier, to get something designed and was introduced to his new graphic designer. Philip remembers being “amazed by this beautiful woman” called Sarah, who later became his wife. Petane literally brought them together. Sarah now raises the kids, and does all of Petane’s graphic design and administration. She’s hand painted every label from day one, first as a contractor, and now as part of the family. She says she “knew nothing about wines or him” when she did that first label, but “this final one is a better representation of who we are.”

Philip is no stranger to hard work. He says about wine that unlike how many view it, it’s “not mystical, it’s just a lot of hard work. It’s cool to be in, but not mystical.” What is it that gets the job done? “It’s the grind, really.” He can identify with the mystical view though, and has experienced that draw when “reading about the growers and seeing the photos,” but being raised in the Kumeu River Valley, “where it wasn’t ideal growing … hard soil, vigorous, [with] huge canopy and weeds,” Philip was raised with the notion that you must work hard in the vineyard.

The main challenges Philip faces these days revolve around creating a balance between running the vineyard and raising his young family. With Sarah, his young son, James, and brand new baby girl, Ella, he can’t be out in the vineyard until dark every night anymore. He has to find new ways to spread his time between work and family, and the vineyard takes a lot of time. His typical day involves a balance between fathering and maintaining the vineyard with Helen, his “vineyard genius,” who helps him a few days a week. He quips that he also spends a lot of time “fixing stuff that breaks!” He admits “the work is endless,” but explains that he really enjoys it. “I wouldn’t do it otherwise,” he says. He also finds a lot of enjoyment from taking James around and seeing his son’s interest in what Daddy’s working on. He has learned to “enjoy nature and look outside.” He says not to “just rely on weather forecasts but look; be aware of other interactions with what’s happening out there, and don’t stress too much because you can’t control the weather, so don’t worry about it.” As far as making the wine, Philip is fully qualified and involved, yet likes the collaboration of ideas; he chooses to have Hayden Penny consult as well.

For Sarah, the main challenge is “selling and promoting. When you’re small you have to do most of it yourself. For small producers it’s costly, to afford it. Marketing costs are the same for small producers as for large producers per hour or month.” They also face a challenge that seems to be industry wide. “[We] just wish it wasn’t such a race to the bottom with prices, with what Supermarkets have done to the industry. As a kid, [wine was sold] only in bottle shops. Supermarkets have made it cut throat.” They also used to be able to travel more to promote their wines, but with a young family now, things are different. The Esk Valley also doesn’t get as many tourists coming through as other sub-regions in Hawke’s Bay, but the Barber brothers have a plan to make their site a spot to be.

They’re currently in plans to build a Beer Garden and Cellar Door. It will be a beautiful outdoor space where people can come with friends or the family to relax and enjoy gorgeous Hawke’s Bay weather. The Beer Garden will be appealing to a wide range of people, because both Zeelandt beer and Petane wines will be available, making it a great hang out spot for beer and wine enthusiasts alike. It is due to open summer of 2020/2021.

Among Philip’s many vintages was half a year at Millton in Gisborne; it was there, from James, that he gained an interest in organic and biodynamic vineyards. The goal is for Petane to eventually become organic. They are taking steps towards this process already. He doesn’t use herbicides as to not affect the natural ecosystems in the vineyard. He loves the wildlife in the vineyard, like the Hawks, Falcons, Pukeko, Wild Turkeys, and Hares to name a few. He also says he’ll “never go back” to herbicides because he didn’t like them from the start. “You spray it on and feel itchy after and your family is running around… I like it more wild! You get better fruit and smaller bunches and more intense flavour.” He also uses dry farming, so doesn’t irrigate.

He does under-vine mowing, but allows some grass to grow, as it helps reduce water uptake by the vines, especially during heavy rain events. He also has a strict “no-machine harvester” policy. Every harvest is done by hand in his vineyard, as Philip says “machines carry viruses” when they’re coming from other vineyards.

Another thing you’ll notice about Petane wines is that they’re all single vineyard. History and sense of place are extremely important to Philip. He says his wine “has to be single vineyard. It speaks of the specific terroir,” and he learned that from Hobbs. He “wants to make the best wine possible, and the best wine possible is coming from one vineyard.” He uses significant names to represent the plots as well, and sticks to history and the true story of the place for each. For example, their “Hau Hau Block” is named after an event that happened on that land in the 1800’s. “Hau Hau” is Maori for “war party,” and there is still a memorial that honours the fight that occurred there. Philip believes it is “quite spiritual,” and the way he communicates about the history of his land demonstrates just how passionate he is about not only honouring the terroir now, but keeping in mind the significant past that came before. The “Puriri Block” is named after the trees that line the block, which Philip loves because they bring in lots of native birds.

As for what Petane produces, customers will find Pinot Gris, of which the 2018 vintage won Gold at the Hawke’s Bay Wine Awards, and the 2015 took the Trophy. Petane does Chardonnay as well as Gewurtztraminer, which Philip is a fan of ever since trying a spectacular Gewurtz from Rippon in 2000. He doesn’t have reds on site but does get some grapes from the Bridge Pa to make Syrah and Merlot Franc. He does Viognier as well, and even though it’s a harder sell in Hawke’s Bay, it is a special varietal to Philip for a couple of reasons. James Millton grew it, and he is one of Philip’s heroes. Viognier was the first vines Philip planted with his Dad, and it’s also got an an underdog story. Philip regaled me with how at one time, Viognier was almost extinct, and someone took it from 12 hectares and replanted it, to save it from being lost forever. Philip has 4 barrels of it for 2019, and uses special immersion barrels made for Viognier production. He’s also insistent on not bottling until it’s ready, no matter how long he has to wait.

The most interesting wine I find Petane to do though, is the Edelzwicker. “Edelzwicker” dates back to the 1600’s in Alsace, and means “noble blend.” Philip loves it because it’s different. He had heard of the style 4 years prior to making it and wrote the name on a small scrap paper. That paper ended up getting lost in his sock drawer for 4 years, and one day he dug it up and thought, “nobody has done it. Let’s do it!” And so he did! He describes making it as “very exciting,” and wants to do another one. He’s thinking of adding a late harvest, or noble version to the Petane collection.

He works hard to promote the Edelzwicker, and says “let’s get the word out.” He is very passionate about this wine, and about making it true to the name. To be a traditional Edelzwicker, all of the grapes have to be white, picked on same day, and must be from the same vineyard. The point is that the wine represents the vineyard and that vintage specifically. They don’t need to have colour but in New Zealand, some do. Philip loves rose, so he left his on skins for a week; he describes it as “floral and beautiful.” I would encourage you to try a bottle if you’re up for something refreshing and unique. The longer I sat with Philip I could see how much he loves to be different than the other producers around him. Even his business cards are printed vertically. It’s producers like Philip, who aren’t afraid to be themselves, yet still balance out their practice to honour tradition, that add uniqueness and interest to the industry, and who are making some really special wines.

Philip comments that “wine got boring for a while. It was all same same. What we are about, is when you pick it up, I want people to know what it is. Know the variety by the smell or taste. Don’t filter or fine beyond belief. Nobody should have to tell you what it is.” He believes people should know “where it’s from,” and it should be “made by people who love what they’re doing.”

And Philip does love what he’s doing! Despite the challenges that inevitably come with any career, Philip says about running Petane, that it’s a “great industry” and “totally worth it.” He finds joy in caring for the vineyard, and “seeing it looking really good.” He also is satisfied in seeing his wine be bottled and knowing the year’s cycle has completed once again. Sarah says about Philip that “he’s super passionate about making really good wine, from our property. He’s in it for that, not the money.” Sarah mentioned when she came into the industry, she “thought it was snobby but the people that work in it are down to earth and love wine passionately. Everyone knows you don’t know everything. It’s not like that at all.” They’re grateful for the flexibility to work around their family, and to live on a beautiful property.

Philip has learned over the years to “be very humble and happy when anyone buys wine, because they don’t have to.” He has also learned what he can’t control. He tells of a time “in the early days when I was naive” and “had lots of stress.” He’s learned now that he can’t “know everything,” and is “always learning.” He has realized, “stuff happens. Try and do your best. Don’t stress, and enjoy life.”

To find Petane wines, head out to Zeelandt Brewery Monday to Friday from 9.00am to 5.00pm or Saturdays 12.00pm to 4.00pm. Additional hours are available over the summer holidays.

You can also find them at The Common Room, Liquor King Onekawa, Indigo, Three Wise Birds, Bareknuckle BBQ and a few other places in Hawke’s Bay, Invisible Wines in Wellington, or JG Wines and Drinks and in Auckland. To order, book a private group tasting or to find out more places to purchase, visit http://www.petanewines.co.nz or contact through Instagram @petanewines.

Follow on Instagram to stay in the know for the opening of the new Zeelandt Beer Garden and Petane Cellar Door, scheduled for next summer.

Wines by Jenny Dobson; The Story of a Legendary Wine Producer

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Jenny Dobson: winemaker, boutique wine producer, icon in the New Zealand wine industry. When I had the chance to sit down with her to hear and write her story, I was honoured, to say the least.

Jenny, a born and raised Kiwi, grew up in a time where licensed restaurants were rare in New Zealand. The wine industry was basically non-existent. Her father was English, and for her parents, wine was a regular part of any meal; they drank it, and shared it with the children as per their cultural norms. Although they chose wine mostly from South Africa and France, Jenny’s father had a special love for Chateauneuf du Pape. Jenny remembers adding McDonald wines to their table when they began gaining popularity in the 70’s.

Even as a child, Jenny had a fascination with aromas, and most of her memories are linked through scent. She can vividly remember the smell of the Rosemary bush and the Lily of the Valley at her childhood homes, along with a fascination with the diversity of smells and flavours in wines; she wanted to discover the underlying reasoning for this. She is scientific by nature, so she entered a Science programme in University, but couldn’t envision herself inside a lab full time and wanted to be part of nature. She discovered that working in wine could provide that.

Vineyard at Harvest time in 1989 – Chateau Sénéjac

With the Wine Science degree not yet established, she transferred to Food Science, where she took a course on sensory observation; she realizes now how “invaluable” that course was to her “understanding of taste and the importance” of it. With a professor passionate about wine, Jenny was able to focus her schoolwork in that direction. As an independent learner, she spent her personal time reading every book, article and study she could get her hands on about tasting or making wine. There is a book shelf in every room of her house, full of wine books, that she graciously offered to lend to me! It was at the end of her 3rd year in University, after all of her school-driven and personal research, that she knew wine was her passion, and she says “if you don’t have passion you could not work in the industry.” 

Jenny in the old cellar at Chateau Sénéjac in 1986, 6 months pregnant

She’s always excelled at science and maths, and used to think she “had no artistic bones,” but her opinion has changed.

“Fine winemaking is art. So many of the decisions are felt. They’re a sense of what is going to be right. [Winemaking] so deftly combines science and art…You need scientific rigour but artistic license and openness of thinking to push boundaries. I love the fact that wine can not be made to a chemical formula.”

As soon as she graduated, she travelled to France, motivated to learn from some of the “best and oldest” winemakers in the world. She says she was “very naive” in her move there, but was “lucky enough to get a job at Domaine Dujac in Burgundy.”

Her job at Domaine Dujac involved her living with the family, and doing everything from “babysitting, cleaning, vineyard work, cellar work,” to eating and drinking with the family. She realizes how fortunate she was to be able to “drink so widely with Jacques and Roz,” and she explains the rarity of his wine collection.

“I had a glorious introduction to wine. In most wine producing areas in France in those days you only drank the area you were in. You wouldn’t find anything else in the Supermarket. Because Jacques’s Dad was Parisian, he had started a cellar for Jacques when he was young including wines from around Europe; Jacques added to it with wines from the new world, so I had the pleasure of drinking and getting to know fine Burgundy, but also wines from around the world.”

Bottling Blanc de Sénéjac in 1988

Jenny attributes much of her wine making philosophy back to the time she worked at Domaine Dujac. From Jacques she learned the value of “reflecting vineyard vintage variety,” and that “wine is made for people to enjoy.” She also learned that she values “integrity and authenticity” in her winemaking. “It’s working hard at every stage, especially in the vineyard, not tweaking at the end,” and if you drink Jenny’s wine, you can be sure she’s taken pride in it’s authenticity at every stage.

After working at Domaine Dujac, Jenny moved to Paris to work with the famed Steven Spurrier, who started a very controversial wine school. If you’re a wine enthusiast, you’ll know his name. Steven Spurrier organized the iconic and history-making Paris Tasting in 1976, in which the 1973 Chateau Montelena Chardonnay from Napa Valley won the blind tasting, to everyone’s shock, putting California on the wine map. He was instrumental in beginning to bring Californian wines into France in the 70’s. Jenny comments about Steven that he had a similar philosophy to Jacques, in that the “diversity of wine is the beauty of wine. Every bottle, every property is different.”

Jenny began working with him in 1981, and her role was enough to make any wine lover jealous! She explained that after the historical 1976 Paris Tasting, winemakers from all over the world wanted to be featured in Steven’s shop. She was part of the selection process; she tasted applicant’s wines, and helped chose those lucky few that would be fortunate enough to grace Steven’s shelves. She also worked in his wine school, and gave 2 hour courses on French wine, appropriate cheese pairings, and French regions and helped organize and participated in many tutored tastings run by L’Académie du Vin.

In Paris, Jenny expanded her world palate, had one of the best jobs any wine lover could ask for, and on top of that, met Charles, the English grandson of a wine merchant with offices in London and Bordeaux, and the love of her life. Before you think it was all sunshine and roses though, imagine her living in a flat on the 6th floor in the building’s roof, with no toilet, in which she could literally touch both walls at once with arms stretched. The toilet was on the 4th floor and was a squat toilet. There was no lift. She jokes about a huge upgrade from that place when she moved to her second flat with a toilet and a bedroom! Despite the quirky places she called home, Jenny says with fondness, “I loved living in Paris.”

Vineyard, Autumn 1988

She did miss winemaking though, so she moved to Bordeaux and got a vintage job in Graves at Chateau Rahoul, which was part owned by an Australian man and wine industry icon, Len Evens. This also happened to be in 1982, one of the most iconic vintages in Bordeaux’s history.

One evening, she went along to a magazine wine tasting, and as Charlie was in the merchant business, he was there. They met casually; she went back to Chateau Rahoul to finish her vintage job, but then moved back to Paris. She was at a wine bar one evening, when she met the owner of Chateau Sénéjac, who offered her a cellar hand job in Bordeaux. She moved again, back to Bordeaux, in Steven Spurrier’s delivery van of all things! The day she arrived in Bordeaux, she was out for lunch, and there was Charlie, at the same restaurant. Eventually they found themselves in the same social circles, and “the rest is history,” as Jenny says. They were married in 1984.

Jenny, Charles and their children in 2000 – New Zealand.

Charlie being a wine merchant has contributed to Jenny’s diverse palate. She explained how the businesses operated at that time. Bordeaux Negociants, wine merchants, would buy wine “en primeur” from the properties (Chateaux) around 6 to 8 months after harvest. The wine was then sold at a later date, sometimes before and sometimes after bottling to other merchants in and outside of Bordeaux and to private clients. This pre-purchase of wine by the Bordeaux merchants helped shoulder the cost of production for the Chateaux. The Chateaux would present barrel samples to the merchants for tasting and Charlie would bring them home at the end of the day for Jenny to evaluate as well. Jenny commented that “in retrospect, that was a huge advantage” for her, because she “got to taste the finest Bordeaux wines when young and also drink them when mature. It gave [her] a benchmark for the young wines she had in barrel at Chateau Sénéjac.”

Vineyard in Winter, 1984/85

She has also made 13 vintages of Bordeaux, and because she stayed all year long, she gained knowledge of the vineyards, what to do in the cellar, and onwards; she saw the entire process. She learned “the effects of ferments on the wine in bottle, 2 years later, 3 years later, and how the vineyard choices translated into the wine.” She realizes that is something else that has helped develop her skill in winemaking; she “had a vision of where the wine was going in years and years of time.”

We discussed not only making wine, but what it’s made for. Jenny believes that wine is made to be consumed and enjoyed, and that the industry today is pushing towards simply selling an alcoholic beverage, rather than appreciating an art form, as it was meant to be. “It’s made to sell product for people to drink and get drunk rather than educating them about wine so that it’s looked more so as an art form than a beverage.”

She shares how they had “wine every day” in France. There was “no such thing as a non-wine day. Sometimes we finished the bottle, sometimes we didn’t. It depends on your attitude. We always looked on wine with pleasure and enjoyment, not as a guilty sin… If it’s always there, there’s no compulsion.”

Jenny explains what the enjoyment of wine brings to her. “I drink wine for it’s diversity. For it’s intellectual stimulation. For it’s flavour and taste.” She explained it so beautifully, and I couldn’t help but completely agree.

Jenny and a friend, Norma, tasting Pinotage at Te Awa in 2000 – Hawke’s Bay

“It’s like music or painting, or any form of art. If you just have background music, anything can be there. If you’re actually listening and understanding then you have a greater appreciation.

Jenny believes “the more people know about wine and get excited about it, there will be less mass consumption.” These are the kinds of palates she is mindful of in her work.

Jenny and Charlie had their 3 children while in Bordeaux, but eventually decided to move to Jenny’s home country, New Zealand. When I asked why she chose Hawke’s Bay, she answered that it seemed the “logical place” because “you can ripen the Bordeaux grape varieties” that she was used to working with. She had also done a vintage in Western Australia, where she gained experience with Chardonnay and Syrah, also key varietals in Hawke’s Bay. She and Charlie visited every single wine region in the country before making their final decision, just to be sure!

When she first arrived in the Bay, Jenny began working as a wine consultant, but found it to be “isolating.” She noticed she was only getting to be involved when things went wrong with wine, and customers needed her to fix it. A job came open at Te Awa Farm, and Jenny spent a “glorious” 12 years as the winemaker there. She got to really know the vineyards and the wines; when it went through a change of ownership, she decided to move on. The consultancy she does now is hands on. (Jenny had been racking barrels all day before her interview with me.)

Jenny with a press in the new winery in 1987

New winery, 1987

With Jenny’s experience and clear appreciation of the artistic side of wine, I was curious why it took her until now to start her own label. First, Jenny believes wine starts in the vineyard, so she wasn’t ready to do something for herself if she had to be buying fruit. She has her own now, that she fell upon quite interestingly. She had a client in 2009 that had some land on Ngatarawa Road, and asked her what he should plant. She had been reading studies about the Italian grape, Fiano, and thought it would be great for the Bay, as it was interesting, and had good acitity. It was a “throw-away comment,” as she describes it, but she told him to plant Fiano. She came back a year later, and he had planted it, and said to her, “well, are you going to make it?”

She made the first Fiano in 2013 for her client, and again in 2014. The plan was for her to continue making it for him, but due to personal reasons in 2015, he asked if Jenny wanted to take it over. She agreed, and made a small batch of the first Jenny Dobson Fiano. In 2016, she realized, “it was more wine than I could drink myself!” She released it to the public in 2017. Another reason she hadn’t started her label sooner was simply because she “was getting enough enjoyment out of helping other people make their own wines,” but she has realized, “if I don’t do this now I will never do it.”

Jenny’s Fiano

In 2018, she was inspired to add a red wine to her label, but wanted a unique one. She began exploring Hawke’s Bay Merlot with the aim to give it the “appeal that people like about Pinot Noir,” like “fragrance [and] texture but lightness and freshness in the mouth.”

As she works as the winemaker for William Murdoch Wines, and adores the character of their organic vineyard, she bought some fruit from them. She wild fermented it in oak, with whole bunch Malbec and Cab Franc “for texture and fragrance.” She explains that she “didn’t know what was going to happen” and that she was “being guided by the wine.” She basket pressed it and aged it in barrel, taking it out 18 months later in mid-September. Her red wine will be called “Doris” after her grandmother; Doris was “formidable, way ahead of her time, had vision, [and] didn’t follow any conventions.” Jenny’s favorite memory of her is her purple hair, so watch for that on the label. For the wine to represent its unconventional style, Jenny is also putting it in a Burgundy bottle, not a Bordeaux bottle, like other Merlots. She doesn’t want people to “taste it as a Merlot,” but rather “a red wine.” Doris is being bottled in October, and will likely be released next Autumn, “based on how she looks.” Jenny has carried on with Doris in this past 2019 vintage, and has some ideas to expand her label in 2020. She describes her current production as “tiny” at 80 cases or less of Fiano.

Because Jenny is always reading and learning, the 2019 Fiano has some new elements in the winemaking. She had read a study about Fiano that claimed that the skins have a compound in them that can contribute additional flavours, and that soaking some skins in the juice could enhance the character of the wine. Jenny did a 4 L trial tank to test out that theory. She bottled off a small amount of the trial tank for future testing to determine what she wants to do for the 2020 vintage. She says, “even with tiny amounts, you have to always be open minded and thinking of what you can do. Can I make a better wine? A different wine?”

When I asked Jenny out of all the wines she’s made, which she’s most proud of, she answered, “all of them!” She said they’re “like my children.” Some of her favorites are from the “difficult vintages, where you come out with something so good. It’s not the standout best in a line-up, but it’s best because you know the elements and Mother Nature were against you, but you’ve worked with it to produce something so good; it makes you feel really satisfied.”

Jenny’s story is amazing, but it’s not without challenges, many of which have been related to her gender. She says that being a woman is “an extra challenge that men don’t have to factor in.” When she was working in France in the 80’s, there were “signs outside cellars saying women weren’t allowed to enter the cellar.” They had “funny ideas” like the fact that “women had funny acids in their body that turned wine to vinegar, or if a woman had her period and came into the cellar the wine would re-ferment every month.”

Jenny was the first female maitre de chai in the Medoc; being a history maker leaves an incredible legacy, but it’s never easy. “It was a male dominated business” and people wondered how women would be able to manage the home, a family, and a career in wine. “Women were shut out because the industry people knew it was all encompassing.” When she did eventually have her children, she took a few days off, and was then right back into the work. She breast fed in the vineyard, with her baby strapped to her chest. She was bottling (not milk – wine) 3 days after giving birth. She lived on site, and the kids grew up around the vineyard and the winery. She successfully accomplished being a wife, mother and a winemaker. She had to overcome being the only woman making wine in the Medoc, but she did it. How? “My wines spoke for themselves.” She proved herself to the French people. She truly is a legend.

Winemaking is also a very physically demanding job. Jenny admits that she’s tired at the end of the day, but also points out that “so is a man working in a cellar.” There are different challenges for women today than when she began her career, yet she is confident we are moving in the right direction and knows that “a woman starting today will not face the same challenges” that she had to. “It was all men but me,” Jenny says. It’s “a lot closer to equal now; we are growing up with women and men in it together now.”

She doesn’t want to be known as a “woman winemaker.” She just wants to be known as a “winemaker,” like anyone else. She makes it clear that she doesn’t think “women or men are better winemakers. There are people that are better winemakers” than other people. She is also clear to point out that she knows it’s not all men that discriminate. “There are people that discriminate, not just men.”

With her current label, there are the challenges of selling the wine. Jenny has thought to herself, “[consider] the amount of money I make on each bottle – am I crazy? Why am I doing this?” She is doing it because she is creating “wines of distinction and individuality.” This also makes them “a bit harder to sell,” especially in the small Hawke’s Bay.

When I asked Jenny if she thinks it’s worth all the challenges, she gave a resounding, “yes! I wouldn’t be starting my own label so late in life if I didn’t!”

2019 was her 40th vintage.

Patsy the Rose is coming soon too! Patsy is named after her Aunt, and unlike most Hawke’s Bay rosés, it will be Cabernet Franc dominant. Being let in on Jenny’s thought process as she described how she wants to make Patsy was very intriguing to me. Here I was, sitting with the Medoc’s first female winemaker, who selected wines for Steven Spurier’s shop, who has 40 years of experience, and she was debating back and forth on what she should do, or might do, still undecided, still exploring ideas. I commented on this, and she responded by saying that it’s important to always be willing to experiment and learn because no one can ever just know what’s coming for any vintage or any wine. Greg had made a Cab Franc Rose in 2019, so he and Jenny discussed some ideas for the next vintage. It was surreal to listen to that conversation.

Doris Merlot grapes

Jenny at Chateau Sénéjac

Emma in the vines at Franklin Estate, 1995

Chris at age 1 in the cellar

Richard finishing breakfast while the bottling truck sets up, 1992

Jenny with son, Chris, 1988

Family labeling in 1992

Jenny, 1991

Jenny has learned some beautiful lessons in her career as a winemaker that I feel can reach beyond the wine industry to inspire; I have left them in her words.

“It’s all learning. You continue learning. There was a stage when I was looking for perfection in wine. Perfection’s boring. If everything’s perfect, it’s boring. You’re striving for perfection but the goal posts keep moving.”

“The best tool a winemaker has is the palatte. You have to keep it diverse. Natural wines challenge your palette. Things that challenge are the extremes that move the middle.”

“Recipe wine making has its place, but is one of the worst things. There’s so much unknown about wine that when you formulate a recipe you can only make good wine. You can’t make great wine.”

“You can not make a wine that will please everyone or else you’re making Coca Cola. You have to be okay with some people not liking your wine, but for everyone that doesn’t like it, there will be someone that does.”

Are you that someone?

To find out, you can purchase Wines by Jenny Dobson via mail order, through Boutique Connection, @boutiqueconnection or her Instagram @jenny_dobson_wines. Several establishments stock her wines, like Liquor King, Urban Winery, restaurants around Hawkes Bay and Wellington, Regional Wines and Spirits in Wellington, Vino Fino in Christchurch, and soon, the Auckland market.

Cheers to Jenny for following her passions, making history, sharing her story and for making interesting and authentic wines of quality; cheers to you as you enjoy them!

The de la terre Story; Boutique Hawke’s Bay Winemakers

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“de la terre:” from the earth.

Those three words sum up what Tony and Kaye Prichard of de la terre are all about: provenance.

“Own what’s in the glass, grow your own grapes, do it yourself. That’s really important to us.” – Tony

When you pull up to Tony and Kaye’s winery, after a relaxing, beautiful drive through the winding country-side of Hawke’s Bay, New Zealand, you’ll instantly notice you’re somewhere special.

You will feel like you’re a visitor to an old, French country cottage. Gracie, the friendly dog, will greet you as you begin walking the path to the solid cedar double doors. You will hear the gravel crunch underneath your feet, and as you survey the hilly landscape, you’ll take in the scent of freshly cut grass, blooming flowers, and clean air. You’ll also notice the aroma of a warm loaf of Kaye’s home made bread, or a from-scratch pizza baking in the clay oven, and take note to pop over to the cafe as soon as you’re finished your tasting.

As you set foot inside the earth brick winery, you will meet Tony himself, who will take you through your selected choices from 13 of his 16 wines, kept fresh in his personally designed and home-made wine dispensing machine. He’ll explain how he has made each of the unique and distinctive wines he produces, and you’ll be amazed at the exceptional quality, depth and complexity of each of them. When you purchase your wine, you’ll notice that each bottle has been hand numbered by Kaye, just one example of the incredible detail that goes into every single element of what de la terre does.

After your degustation, you will partake in a beautiful meal or platter of Kaye’s delicious, home made food, perfectly paired with the de la terre wines of your choice. While you eat, the three-tiered pergola water feature above you (that Tony built himself) or a crackling log fire in the pizza oven will bring calm serenity to relax you before you head off . . . until next time. You already know you’ll be back.

So how did Tony and Kaye create this incredibly special place for their customers to experience?

It all began when they met each other in their early 20’s as Food Tech students at Massey University in Palmerston North. Kaye was enrolled in the product development side of the programme and Tony was enrolled in the engineering side. On their first days of school, neither Tony or Kaye thought they’d graduate from a Food Tech programme and eventually own their own winery, but low and behold, that’s what happened.

Kaye had been raised visiting the vineyards of her father’s winemaker friends, and remembers really liking a popular, sweet, sparkling wine as a young girl. Tony had also tried a sparkling in his early years at his brother’s wedding, in an old-style goblet, and remembers not liking it, yet being mesmerized by it; he was curious as to how it was made.

They give the real credit though, for the spark of their wine journey, to an influential lecturer, Malcolm Reeves, co-founder of Crossroad Winery, who used to put on wine tastings for his students on Friday’s. As you can imagine, wine tastings on Friday afternoons were very well received by the students, so Tony and Kaye began attending. Tony recalls one afternoon where Malcolm poured a Chardonnay, a Sauvignon Blanc and a Riesling, then put them in bags to disguise them before pouring them again, blind. Tony guessed them correctly, and thought to himself, “this winemaking stuff is easy. I can do this!”

He couldn’t picture himself as a food tech engineer, wearing a white uniform in a dairy factory somewhere for the rest of his life. He knew in his soul that he was a “maker of things,” and wanted to make wine.

Upon graduating, Tony found an advertisement in the paper for an Assistant Winemaker position at the Montana Winery in Gisborne. Many people in his class applied, but Tony was chosen for the job. When I asked him why, he said he isn’t sure, but it could have been to do with his passion. Knowing how passionate and skilled he is today, I would agree that Montana made the right choice. Tony explains that in those days, there weren’t winemaking degrees like there are now. Two of the decision makers for Montana also had Food Tech degrees, like Tony, and perhaps wanted someone without any winemaking ideas of his own, who could be trained and moulded. His Food Tech course had indeed prepared him quite well for the science of winemaking; everything else he learned on the job.

The two were married in 1983.

Tony worked as Assistant Winemaker for Montana for 3 years, doing huge volumes (for example, 15,000 tonne vintages). He was promoted to Chief Winemaker in 1986. As Tony began working at Montana, Kaye completed a Cordon Bleu Certificate Course in Auckland.

In 1989, Montana bought Church Road Winery and re-opened it, making Tony the Chief Winemaker at both the Gisborne Winery, and Church Road. Running both places in two locations was exhausting. Tony and Kaye moved to Hawke’s Bay in 1990 so Tony could focus solely on Church Road, where he spent 15 years in total.

He remembers many of the early years at Church Road with fondness. “It was family and fun in the early days,” Tony says, but unfortunately, through a couple of ownership changes, Tony eventually tired of the increasing corporate reporting and compliance in those companies; he also tired of not being able to see the wines he made into the bottle, as the bottling plant was in Auckland.

Tony and Kaye remember a specific afternoon drive they took, where through the conversation, Tony realized that he was ready to move on. He had always told his staff, “if you’re driving to work and you’re not happy, and you don’t want to be going here, you should be looking for something else.” Tony realized he needed to take his own advice; they both already knew what to do.

They had visited Burgundy in 1995, and remember it vividly.

We would be “driving through little streets, and see a small house and underground cellars and there’s a press and some barrels and a few tanks, and you go along and there’s another one, and here were people living and breathing wine, and that was their livelihood and that struck a chord. Even before that we’ve always been makers of things. Having been trained in winemaking it seemed like a logical progression to make our own.”

Tony and Kaye had previously found their property in 1992, when it was just a green paddock with nothing on it. Being the makers of things that they are, they had built their house and workshop from scratch. After Tony left Church Road in 2005, he started a successful wine consulting business, and set about designing and building the winery. Ever since Tony can remember, he’s been building and making anything from furniture to beer; he wanted to make the winery too. It took them 4 years to get the winery up, and although Tony had begun producing some wines in the meantime with some of his consulting clients’ grapes, de la terre’s first vintage in the new winery was in 2009.

The name “de la terre” doesn’t just represent the way Tony makes his wine. The principle of using what is from the earth (de la terre) is weaved throughout the whole place. The winery is built with “earth bricks” that came from a local earth brick maker, who uses highly compressed soil to make them. Tony and Kaye’s house is built in the sustainable “rammed earth” style, and is made completely of raw, natural materials. Tony built both himself, along with the wine dispensing machine he uses to serve his tasting wines.

The couple believes in doing as much as they can themselves, by hand, and not relying on other people; they wanted the control to determine how the winery was shaped, as well as how the wine turns out. Tony’s currently just finished the three-tiered water feature pergola that sits above their cafe patio, and the pizza oven that acts as centrepiece. This time though, now that the recent projects are done, he said he’ll “never build again.” Kaye just laughed and said, “I’ve heard that before!”

As for the vineyards, they took over the lease on their Hill Country Vineyard in 2013, which is 5.5 hectares in the Havelock North area, and they also lease a 0.5 hectare satellite vineyard down the road. All of their grapes come from those vineyards, and they employ a Vineyard Manager and some part time staff to ensure premium grape quality. The main vineyard is a unique terroir of very steep limestone terraces that create an individualized minerality in de la terre wines. Tony explains that “it’s less obvious in the reds, but people can pick it in the whites,” and he purposely tries to highlight the land and its minerality in the wine.

Tony and Kaye stand out in Hawke’s Bay for more than just their sustainable earth brick buildings and their terrior. Tony believes there are enough Bordeaux blends and Pinots around, and prides himself on producing unique varietals. “The last thing we need is another Merlot,” he says. He produces some really rare wines in New Zealand, like Tannat, Barbara, Tempranillo, Montepulciano, and a Chablis-style Chardonnay. Although you’ll find a few Viogniers in the Bay, Tony’s is quite different. He also makes late harvest and Noble wines from Viognier grapes.

While at Church Road, Tony had the opportunity to work closely with some French winemakers, and one of the key things he learned from them is to let the wine speak for itself. He believes that provenance, representing the land on which it was grown, is the most important thing for wine, rather than trying to manipulate it into what that varietal is “supposed” to taste like. It is for that reason that Tony chooses not to enter wine shows.

Despite not entering shows, de la terre wines are still highly reviewed by the best in the business, and often receive points well into the 90’s, and 5 stars, by writers like Bob Campbell and Michael Cooper.

Tony’s also launched a relatively new series called “The Cloud Series,” that is particularly unique, and actually started as a joke in 2016, with Chardonnay. It’s made almost in complete opposition to most Chards in the Bay, being unfined, and unfiltered, with “its own personality.” To make it, he did a hard press on Reserve quality grapes, wild fermented the must, used huge amounts of fully toasted Hungarian oak from his favourite producer… and couldn’t keep it on the shelves! It was wildly popular with its rich butterscotch, and savoury burnt butter character. It reminded me of popcorn, and I loved it! He has now added a Viognier to the Cloud Series, and the name is there to remind people that if it looks a little cloudy, that’s okay.

Tony uses many traditional winemaking techniques, and he is of the opinion that most winemakers these days use too many fining ingredients. As of 2014, he also doesn’t filter any of his reds. He prefers to do the more natural process of racking his wines every few months, as it increases the intensity and mouthfeel of them. He’s even done some unfiltered whites. Tony is entirely confident in what he puts into the bottle, and pours into each glass in the Cellar Door. Kaye quipped that the wines “don’t get into the bottle unless he’s completely happy with them.”

He’s most proud of his Reserve Viognier, for a reason most wouldn’t suspect. “It doesn’t taste anything like Viognier, and to me, that’s a beautiful thing.” His Montepulciano is a pride and joy because of its “brooding black fruit, black olive” character, and its tannin structure that “isn’t over-polished, but rough with coarseness.” Bob Campbell also seemed to like it, as it was his wine of the week in early September.

Tony’s favourite wine to make though, is his Blanc de Blancs! He makes it old-school like they do in Champagne, right down to the traditional riddling racks, and even disgorges à la volée, or “on the fly,” as the French monks once did. When I asked him how long it took to get the hang of that process, he said there’s definitely a trick to it, and proceeded to show me how precise he has to be with the bottle and the tools.

Although Tony makes a wide range of wines, de la terre is still quite small in production. He makes about 2500 to 3000 cases (of 12) per year, and jokes that at Church Road, he “used to spill that much before lunch time.” Being small, Tony and Kaye find it can be a challenge to get the de la terre name out. They don’t want to sell in supermarkets, but they do have a distributor who arranges en premise, fine wine and liquor store contracts for them throughout the country. They have been known to export a few wines to China, the UK, America, and even Canada! The sales side of the business, and promoting themselves, has been one of the biggest challenges they’ve had to overcome. They never know when the next sale will be. There are other stresses that they face, like losing staff, or having people move on that they love. With such a small team, training new people, or finding those that have aligning philosophies can prove to be a challenge too.

They’ve learned some important lessons over the years, one being that despite experience, you can never be sure of exactly what’s going to happen. Tony phrased it so genuinely.

“You start as a beginner, learn some stuff, think you’re red hot…your ego goes through the roof. The lesson is on the other side. You can never know it all. There are always so many variables that you don’t know about. You can very easily convince yourselves that you’re smarter than you are. You’re not. The more you make wine, the easier you think it will get. Well it doesn’t. We’re always fine tuning techniques. I look at what’s happened in the past and if it’s not where I want to be, [I use] my best guess in my experience and push the odds. If you have a problem and you’re not sure what to do, you throw a swack of things to it and try to fix it.”

I was awed by his attitude to become humble, realize what he doesn’t know, yet stay determined and persistent, and continue to deal with what comes at him; he chooses to learn from his past experience and do the best he knows how, while never giving up. I find this to be great advice for all of us, no matter what stage of life or industry we may be in.

Tony remembers the first Monday after he resigned at Church Road, when he had a moment that so many of us have amidst a big life change: did I make a mistake? Despite any challenges, Tony and Kaye feel in their hearts that it’s all been completely worth it. “I can’t think of doing anything else,” Tony says. “We’d be a lot wealthier, but would we be happier? I can’t ever imagine going back… everything you have, every ounce, goes into it. It’s very passionate.” They are truly living their passion.

I believe it is that passion that makes visiting Tony and Kaye so much more than just any winery visit. As Tony explains, “once people drive into de la terre, it goes beyond what’s just in the glass. It’s about a winery experience.” He loves hosting people in the Cellar Door, and pouring his wines himself. It’s a beautiful, “rustic and artisan” space to be in, that he’s created with his own hands. Tony describes the Cellar Door and his winery as his “happy place.”

Tony and Kaye invite you to head out to de la terre this season to experience the many things they can offer you from the earth. They are open from 10:00am to 5:00pm, Friday’s through Sunday’s, and most public holidays, from the first weekend in October to the first weekend in June. Visit their website at delaterre.co.nz for more info on the winery, wines or special events. You can purchase wine on their website as well, or contact them at sales@delaterre.co.nz.

So make the beautiful drive to experience de la terre for yourself. From the earth brick Cellar Door and restaurant, to Tony’s personalized tasting of his terroir driven wines, paired exceptionally at the cafe with Kaye’s fresh, home-made food . . . you really will experience de la terre.

Saorsa Wines; A story of Freedom, Liberty, Salvation

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“Freedom from the bullshit of the wine industry.”

“Liberty to make honest wines without manipulation.”

“Salvation from the industry binds.”

THAT is Saorsa, and is everything Alex Hendry and Hana Montaperto-Hendry stand for.

Never have I seen one word on a wine bottle describe not only a company mandate, but a deeply rooted personal philosophy in such a beautifully succinct way.


Hana and Alex are some of the most bad-ass people I know, yet are down to earth, humble people of integrity, and great friends. Their style is so cool; when you walk up to their place you’re greeted by Sailor and Bam Bam, their Thai Ridgeback and Rhodesian Ridgeback Cross dogs. When you enter, you find Hana’s motorcycle sitting in the kitchen, and family photos and artistic, statement posters on every wall. There are beautiful antiques and vintage pieces galore, but everything is well organized. Hana’s usually got something amazing cooking for dinner, which is followed by a new dessert she’s baked from scratch. Isla and Taj, their kids, are there to welcome you into the family, and you’re served some amazing wine in a funky antique wine glass.

Alex had what many would consider to be a regular childhood. He’s from a “quiet” family of four, and grew up in Auckland with his sister and parents, attending a prestigious boarding school. He ended up in Hawke’s Bay when he decided to enrol at the Eastern Institute of Technology (EIT) to study Wine Science and Viticulture.

Hana is one of four children, from Italian roots, born in Hawke’s Bay, who grew up “old school,” as she describes it, with a mechanic, hunting-enthusiast father, who taught her that everything can be fixed, and a nurse mother, who raised her “non-gender specific;” she show jumped horses across the country, but also raced motocross (which lead her to breaking her back not once, but twice).

Hana is tough as nails. She was a teen Mum, having had her son, Taj, at the age of 18. “Everyone said having him was going to stop me from things; Taj hasn’t stopped me from anything.” She already had her diploma in Video and Electronic Media and a great job when she gave birth, and purchased her first house shortly after, by the age of 19. Although it wasn’t easy, Hana is no stranger to hard work and perseverance.

Alex and Hana do things differently than most, which is a huge part of their charm. How they got together was different as well, and I wouldn’t have expected anything less. They met at a Rock and Roll show, held at an old youth church that had been converted into a concert venue, ironically named, “The Vineyard.” Hana was used to most guys hitting on her; Alex, however, rocking Mohawk hair, piercings and tattoos, walked past, looked at her over the fence, screamed like a punk in her face, and kept going. She thought he was “so cool.” He had her at “blaaahhhh!” Hana says “he met his match,” but agrees that she met hers as well. Alex jokes that Hana had told him “she was a well-mannered Catholic girl.”

They began meeting up as friends at rock shows around the Bay, and Hana found she was hanging out with Alex’s group at their house frequently. Even though Hana’s house was nicer, she had “nothing good to eat in the fridge!” Hana remembers a pivotal moment when she realized how amazing Alex is. She had gone through a difficult time, and he completely supported her through it. It was then that she fell in love with Alex.

It was in 2008 when they met, and when Alex graduated from EIT. They had their beautiful and spunky daughter, Isla, in 2014, and were married in January of 2015. They got engaged and found out they were expecting Isla in the same week! Alex had been having the ring designed for 3 months already, and they had been hoping for Isla, but when the timing all collided, Alex wondered if he should still go ahead with his elaborate proposal plan. He decided he didn’t care how it looked; he knew he wanted to marry Hana.

He sent her on a treasure hunt for clues around Hawke’s Bay on her Cruiser. Hana thought he had planned it as a special last ride and was preparing to tell her she couldn’t ride pregnant! Alex figured it would take her 3 hours tops, but after what became a 7 hour, 700km ride, an exhausted and newly pregnant Hana rolled up at home to find Taj beside Alex, waiting on one knee. Isla was born 8 months later, and they were married when she was 10 months old.

Wine was not a huge part of either Alex or Hana’s upbringings, so I was curious to find out how their lives revolve so much around it now.

Alex had a lot of friends choosing corporate careers after high school; he didn’t know for sure what he wanted to do, but he knew it wasn’t that world. He had been enjoying brewing his own beer, heard about winemaking, and “thought it sounded interesting,” and he’d “give it a shot and find out.” Once he got into school, he found he actually really enjoyed making wine.

Alex has currently done 13 vintages, and has full time experience in Vineyard Manager, Cellar Hand, and Assistant Winemaker positions across 4 wineries in the Bay over the last 12 years.

He remembers working for a larger company in his early industry days, and seeing “truck loads of garbage” coming in from the vineyard, and thinking, “why am I doing this? How can we do better?”

Those key questions lead Alex to start personally researching biodynamics, and to discover that everything about great wine “comes down to the vineyard.” He left that big company, and began working for Warren at La Collina, where he had creative run of a beautiful, hillside vineyard.

His passion now is the vineyard, which is so ironic, because Alex had dropped the additional year at EIT that focused on Viticulture, in order to graduate faster. He believes it’s actually “the best thing he’s done,” because he has “taught [himself] what he needs to know based on real experience working.” Although he didn’t originally plan on focusing on Viticulture, it has slowly emerged as not only his passion, but one of his main areas of expertise.

Once Alex had learned a sufficient amount about how to care for the vines, he wanted to make a quality wine that was a true representation of the place in which the grapes grew: the terroir. He wanted to make a counter-cultural wine that showed the features of when it was picked, and what the weather and fruit were like that year; he didn’t want to showcase what so many others do: winemaking.

For a wine like that, site selection is critical. Since Alex and Hana don’t own their own vineyard, they purchase fruit from growers. Alex admits that by not owning the vineyard, he does lose some control. When I asked him if he’d like to own his own one day, he said “yes and no; yes, in a whimsical world where it’s perfect, but it takes so much work and time.” Alex loves being in the vineyard, but that’s not Hana’s passion. She prefers to fabricate the wine tanks! In addition, she loves the relational side of the industry, and is in the business to support Alex’s dream; she’s also realistic to accept that they have a young family, and both work full time. Alex is confident in his ability to find amazing fruit without having the stress of a huge mortgage on a vineyard. He knows the vineyards he uses inside and out, and has personal relationships with the owners. He specifies how Saorsa’s rows are to be managed, and even does a lot of the work himself, on top of his full time day job.

The first Saorsa wine was a 2015 Viognier; however, Alex has been making his own wine at home since his last year at EIT, when he entered a student Vintage Port-Style wine competition. Alex being Alex, and anti-wine industry bullshit, he thought, “what can I do to sabotage the whole thing?” and decided to give his wine an edgy name “to take the piss,” calling it, “The Day the Wine Industry Died.” He ended up winning a Bronze Award at the Mercedes Benz Wine Awards with that wine, and having that name publicized and printed. He started producing wine under that label for the next several years, but when he and Hana decided to start selling wine, and created the business, he chose to set that label to the side. He calls it a “watch this space moment,” because when he knows what he wants to do with it, it’ll be back.

“Saorsa” is a Scottish word, and although Hana and Alex both have Scottish blood in them, they more so chose it because of what it meant, and how it completely represents what they believe in. It is also quite unique, as they are.

As for their logo, you’ll notice that it’s, again, extremely unique. The design is a collaboration between Hana, Alex and their friend, renowned photographer, Richard Wood. The logo represents Hana’s fire as an engineer, Alex’s heart for what he does, and the grapes, as well as the “massive crossover” between science and religion, and its association with wine as the blood of Christ. As they phrase it, “you can’t have religion and wine without science. You need science to create wine, but they don’t believe in each other.”

Their label is also a statement that rebels against marketing and everything industry standards promote. Rather than have any information on the front, they’ve chosen to put it all on the back, including their name. Hana explains, “I wanted a void. Wine labels are competitive and busy. You want people to look for the good, but some look for faults. If you have nothing, it’s a void.” Hana also makes the point that “people are inquisitive and want to know more.” People that are drawn to their wine are willing to pick it up and look at the back.

All you’ll see on the front of the bottle is their logo, which again, is very strategically placed. Research told them it needed to be in the top left corner, because that’s where the eye is naturally drawn. So where do you think it appears on Saorsa’s label? In the bottom right corner. It may seem as though they’ve chosen simply to thwart what society says, but in fact, every decision they’ve made has been purposeful, and depicts the kind of wine that’s in the bottle. Alex has rebelled against everything he hates about the wine industry, so why should the label not follow suit?

Hana stated it so elegantly: “If you see the beauty in what is wrong, you clearly want to drink this wine.”

It should not surprise you by now to read that Saorsa’s wine making philosophy is different than those held by many who are making the typical commercial wines on the market. As Alex has based his entire winemaking mandate on going against “wine industry bullshit,” I feel I should fill you in on what that means to him.

“There’s a romanticism about the industry . . . the whole modern process of efficiency is bullshit. We’ve taken a 10,000 year old art form and ruined it to keep up with demand and revolution. When you see industrial size wineries, you might as well work in a sweat shop or any factory. You can make any wine, any year, and adjust anything to make it taste the same. The modern world has lost the yearly aspect of it. You can manipulate wine like making Coke.” – Alex

“The pretence is something that annoys me about it. It’s not romantic; it’s hard work. Wait until he jumps in bed during vintage after a 19 hour day and he’s sticky. Your sheets will be Syrah red. I don’t have white sheets anymore.” – Hana

“We also disagree with so much of how it’s done and how much you’re lied to; consumer expectation – ‘you have to do this or no one will buy it.’ Why? We want to do it the way we want to do it.” – Hana

Alex believes in “taking it back to basics, before marketing and manipulation were involved.” They hand pick, foot crush, use wild yeast for fermentation in old oak barrels where the wines mature for at least a year and undergo natural malolactic fermentation.

Saorsa has made a 2015 Viognier, and both Syrah and Viognier in 2016, 2018 and 2019. They didn’t make wine in 2017 because the vintage wasn’t good enough. Some may assume that a new, boutique winemaker would have wanted to get his wine on the market quickly, but the 2015 Saorsa Viognier wasn’t released until 2018. Alex will only release his wines when they’re ready. He keeps tasting them, and “allows what’s there to shine.”

Alex and Hana make Viognier because they enjoy drinking it as a varietal, but also because of the amazing parcel of fruit they were given the chance to lease. As for Syrah, Alex has a “love affair” with it, because of its “wild, crazy side,” its “power and structure yet delicacy and florals,” and that it’s a “flamboyant, wild variety that’s in your face.” He loves the “histories of Hermitage,” and the “crazy wild-hills, romantic side” of Syrah, but also that it’s the variety that’s “most at home in Hawke’s Bay.” He knows it’s got a “sense of place,” and is “ideal here,” and he specifically loves the “limestone shallow soil,” at the vineyard site he uses.

Saorsa makes “honest wine,” meaning Alex is happy with their name being on the back of the bottle. Honest wine, to them, is wine without manipulation. Alex asks, “how would it have been made 100 years ago before we had additives to make everyone think they’re drinking something good, but it’s full of crap?” Alex believes in making the wine right from day one, rather than having to correct it in the winery.

Honest wine, to him, means having the wine represent the truth of where it came from and when it was made, rather than “stylistically making something.” He gives the example of Gimblett Gravels Syrah in Hawke’s Bay, and how there are characters that so obviously scream “sense of place,” but he hates that so many of them are the same from one producer to the next. Alex strives for Saorsa to be unique. “For me it’s more about not using large amounts of new oak, or any new oak, or additions or adjustments, [and] no acid adjustments. What I can pick is what I want in the bottle. If I pick too late, that’s my fault, and I won’t rely on a packet of tartaric acid [to fix it].” It makes complete sense to me after learning their philosophy that entering wine shows is of no interest to them.

As you can imagine, being a boutique wine maker on the side of your full time job, having made the decision to go against the industry grain, and make wine with no manipulation, is extremely challenging. Time is one of Alex and Hana’s biggest challenges; they both work full time to support their family, and pay for their house and rental houses. Alex is sharing his time to be Winemaker for Saorsa, along with Assistant Winemaker for his day job’s label. Hana says, “for 3 months of the year I don’t see him.” She identifies with the common nickname of “vintage widow,” and says jokingly, “don’t marry a winemaker. They earn shit money and work shit hours.”

The cost of running a small business is challenging as well, as Saorsa has to legally pay the same fees and taxes on every bottle that the bigger companies are paying. They’re very small production, making only a few barrels per year. Doing things naturally is hard too; even though it’s what Saorsa stands for, “it takes longer waiting on everything to go naturally, but that’s part of the ethos and what happens.”

After all the ups and downs of life and wine, Alex and Hana still love spending time together. That’s something the couple wants readers to know; “we actually love being together. The Instagram is real. The whole thing is real.”

They also want customers to understand that Saorsa doesn’t support them financially. They’re not “doing it for a quick buck,” they’re doing it because Alex is truly passionate about it, and Hana backs him to the end, even to the point of unloading grapes in 2014 after giving birth, and getting reprimanded by her midwife. Although balancing full time jobs with everything else sucks their time, it allows them to “stay true to it,” and to wait until they have a product that Alex is completely happy with for Saorsa. “There is no rush; it can sit as long as it needs. The integrity of the wine is never compromised by a need to release.”

As for what they’ve learned, the “good things about wine are really good.” Alex loves the “culture, people, [and] whimsical” side of the industry, and comments that “when you meet people that are really invested, you see the amazing good side of it.”

The satisfaction Alex gets from knowing people have enjoyed the wine he’s made continues to motivate him. “You see people review it, and how much they love it, and you get the warm fuzzies. It makes sense in your head. Financially no, but whimsically, yes. For the people, yes.” Hana enjoys the people, and that they can do it as a family. She, Taj and Isla have all helped harvest, foot crush, and do other jobs along the way.

Alex thrives in the practical application of his work, in that he is passionate about what he does. It’s “science and magic at the same time.” He loves being out in the vines, and that wine has been made for tens of thousands of years, but that it’s only made once a year. Winemakers get “one chance” each year to make that vintage of wine, and it “can never be repeated.”

They both agree that their whole lives have been taken over to a certain degree by wine, but they are happy. “We work for what we have, we’re all in on Saorsa. We love what we have, and our life, our partnership.”

So what is Saorsa wine actually like?

It IS honest, it IS different, and it IS amazing.

Their 2016 Viognier is one of my favourite Viogniers ever. They’re sold out of it (and I’m not opening my last bottle just yet) so I’ve currently made a couple of trips to a wine bar in town for a glass, and last I heard they were on their last bottle. Tasting notes I made were “fruity and apricoty with dried mango and the perfect amount of floral; it’s aromatic, smooth, oily and rich.”

When I asked for some key features of the wines, Hana joked, “features? Our feet. Yours included this year!” (That’s right, my feet were in the 2019 Saorsa Syrah, and Greg’s were in the Viognier.) All kidding aside, Hana does describe them by saying, “they taste like Alex. I know that sounds odd, but they taste like his passion and love.” When describing the Syrah, she notes “earthy chocolate berries and a bit of attitude mixed with gentle and humble flavours.” Both varietals are “elegant, effeminate, flamboyant.”

If you’re curious to try these incredible, counter-cultural, down to earth, honest wines, get in touch with Saorsa via Instagram by following them @saorsawines and sending them a message. Their website just launched today; you can now find them at http://www.saorsawines.co.nz.

So cheers to freedom from bullshit, to the liberty to be your honest self, and to salvation from your binds.

Saorsa, my friends.