I always love a story in which wine finds someone who was truly meant to be in the industry, but just wouldn’t have thought to look there at first.
Amy Farnsworth is the owner and Winemaker of Amoise (pronounced am-was), a boutique and “unadulterated” wine label in Hawke’s Bay, New Zealand. Amy’s story is one of passion, patience, persistence, and the pull of nature. With 17 harvests under her belt, across 6 countries, Amy truly has a vast array of personal experience to bring to her label.
Amy was raised by a Canadian father and a Kiwi mother in White Rock, a small city in the Vancouver area. She remembers childhood trips to New Zealand to visit her Mom’s side of the family, on which she grew familiar with the Kiwi country and culture. After high school, Amy decided to enter a career in Criminology, with the goal of becoming a lawyer. To help with tuition fees, like many students do, she got a hospitality job. It was while working at Uli’s Restaurant in White Rock that she had two significant experiences with wine that ultimately ended up changing the course of her life.
Uli’s employed several professional male servers that had extensive wine knowledge, and were selling “huge wines like Opus One” to the customers. A self-driven hard worker, Amy knew that if she wanted to compete with their sales, she needed to educate herself on the world of wine, and she began taking WSET courses.
She also recalls one fateful night that Uli pulled a wine out of his cellar that she will never forget. When I asked Amy about the first significant wine she remembers, she didn’t pause for a second before telling me exactly what it was, a 1971 Joh. Jos. Prüm Riesling Spätlese from the Wehlener Sonnenuhr (Sundial) Vineyard. “It stopped me dead in my tracks,” she says about the Riesling. She had previously loved Wolf Blass Yellow Label Cab, but the Riesling “opened up a whole new ball game” for her. “I was drinking South Australia and Napa but there’s a whole other world out there, and thank God for that. I had no idea. I’d never tried wine like that in my life.”
As Amy continued advancing in her WSET courses, she moved to Vancouver to work in fine dining. She completed her WSET Level 3, and then decided to begin her 2 year WSET Diploma; she soon realized Criminology couldn’t compete with wine, and pursued wine studies full time. She eventually lost interest in the hospitality side of the industry, and began working in fine wine stores, like Liberty Wine Merchants, and for importer Liquid Art Fine Wines in Vancouver, who had the largest biodynamic portfolio in Canada. She willingly traded in a higher income for valuable experience, and her work with Liquid Art fuelled her passion for not only wine, but specifically biodynamic and natural wine. Her WSET Diploma took a back seat when she was promoted into their office and chose to focus her energies on sales and marketing, and learning about biodynamics. She was tracking the lunar calendar, observing key differences between biodynamic and conventional winemaking and knew she was “all in” with biodynamics before she even set foot in a vineyard.
In 2009, the recession hit Canada; Amy knew that her job was at risk. Her company had been importing biodynamic wine for a special New Zealand producer in Central Otago; she had actually been the author of their story and had sent it to trade customers and private clients across Canada, and had previously met the Winemaker. She contacted them on a whim to ask for employment, and thanks to her connections, was able to secure a job at their vineyard. She made the move to New Zealand to do her first Kiwi harvest at Felton Road Winery.
Working at Felton Road was “the experience of a lifetime” for Amy. She stayed on for a full year, which she highly recommends to anyone wanting to seriously enter the industry. “Anyone can do a harvest for a couple months, but the year round experience is the most important.” It was during her year at Felton Road that she explored all sides of the winemaking business, “from vineyard to Cellar Door and winery.” That year, Amy discovered in her heart that “Winemaker” was part of her identity. She remembers thinking, “this is amazing. I need to keep doing this,” and she says about Felton Road, “I feel I started at the top. The bar was set so high after working there.” Her reasons for this are because of “the Ethos, the community, and how they look after the animals and the plants.” She was already passionate about biodynamics, but after integrating into the community of Felton Road, she was captivated.
Following Felton Road, Amy lived in Burgundy for two years where she obtained her Diploma in Viticulture and Oenology. Upon completion, she began traveling to different countries “to work the harvests and live, eat and drink through different cultures.”
In 2017 she returned to New Zealand for a harvest job at Paritua Winery, in Hawke’s Bay. She enjoyed the comradery with her colleagues and the Winemaker, and decided to stay on. As it so happened, a position opened up for Assistant Winemaker, and it was awarded to her. Even though she was making wine for Paritua’s two labels, Amy’s desire was to make her own.
She was ready to start Amoise, but 2017 was a difficult vintage in Hawke’s Bay. Winemakers only get one chance each year to do what they do; Amy made the painful decision to wait another year, because she knew that if she used the grapes from 2017, the wine would need intervention, and that went against everything she envisioned for her label. She was supported with advise from a wise Hawke’s Bay Winemaker and mentor, Jenny Dobson, who “truly wants the best for everyone,” and had suggested that 2017 wasn’t the strongest year to make her label’s debut. It was an extremely tough call to choose to wait, but Amy knew it was serendipity.
In 2018, Amy searched tirelessly for organic fruit, and with it being so difficult to find in Hawke’s Bay, she had begun to accept the postponement of her dream for Amoise, yet again! As fate would have it, she happened to sit next to another Amy at a wine tasting, who became a great friend. Her new friend happened to be cousins with an established local winemaker, and he had some organic fruit she could purchase! It was Pinot Gris, and a small amount of Gewürztraminer. Amy recognized the opportunity in front of her and seized it.
She had unfortunately had an accident that year involving a knife falling into her foot, so she was casted up and in a moon boot during the harvest season; Amy did not let that stop her from producing the wine she knew she needed to make. It was going to be a natural wine; it had to be hand harvested, and she was relentless. She literally dragged her moon boot through the vineyard to harvest the grapes, got the fruit into the winery, then hobbled around the winery until she physically couldn’t walk anymore. Her friend, Amy, was there to help her, and she couldn’t have done it without her. “Right from the get go we’ve been supporting each other and that is what community’s all about.”
Literally, through what must have felt like dream-crushing delays, freak knife disasters resulting in actual blood, sweat, and tears (and a moon boot), and thankfully, a supportive wine dream team . . . the 2018 Amoise Gris was born!
Amy released it in October of 2018, and made 70 cases (of 12). She didn’t want her wine to be similar to so many of the other Pinot Gris available on the market. Hers is a Pinot Gris, and she chose to add “a sprinkling of Gewürztraminer to spice it up,” and to make an orange wine. This means that for the one month fermentation, she chose to leave the skins of the grapes in with the juice; she also allowed both varietals to ferment together. The skins add complexity, tannin and body, and the Amoise Pinot Gris is definitely not boring or typical!
Everything is also hand bottled, and labelled, by her and her partner, Greg. The label showcases some of the essence of Hawke’s Bay in that it’s a friend Harry’s painting of Te Mata Peak and Cape Kidnappers, two significant landmarks of the region, with her signature captured from her chalk labeling on the barrels to spell “Amoise.”
As for the name, “Amoise” is Amy’s Canadian nickname. Her family still calls her by it, and that’s how she was known in her “hospo days,” the times she remembers with fondness when the love of wine found her, and she embraced it; it is fitting that her own label be called after a name with such endearment.
Amy has the 2019 Amoise Pinot Gris in the works, as well as a red wine this year, 2019 Amoise Cabernet Franc. Both are “unadulterated wines,” as Amy refers to them, and follow her strict winemaking philosophy: organic grapes, only certified bio-grow fruit, with no additions, and no sulphur.
She avoids using the phrase “natural wine” to describe her product, because she has significant experience and research invested into the topic, and says that “natural wine has no legal definition and for almost a decade the EU can’t come to a consensus on how it should be labelled legally!” Alternatively, she chooses to label her wine with the phrase, “no additions or adulteration of any kind,” and aims to spread the word of what organic, biodynamic and natural wines actually are, and their key differences.
Amy explains that organic wine is made from organic grapes (no herbicides/pesticides/insecticide sprays). Biodynamic wine is made with organic grapes, but also by observing the lunar calendar and applying Biodynamic techniques. Natural wine is also made from organic grapes, but it uses little to no intervention, and no additions (only natural yeast, no enzymes, no sugars, no acids, no fining agents, little to no sulphur, etc.) Amy however, doesn’t even add sulphur, which is why she prefers the term “unadulterated.” Her wine is literally as pure, genuine, and naked as a wine can get.
Her company mandate, and number one goal, is “responsible natural winemaking.” Her mandate came from her experiences making wine in France, where she adopted the belief to never release a wine that is faulty, or that she wouldn’t drink herself. “It’s not about putting grapes in a vat and praying for good results.” She watches her wine so closely. “My intention is always to make it without intervening. Altering the temperature is the only intervention I’ll do, if needed.” She also believes that taking care of the vineyard is of utmost importance. She explains how the quality of yeast and fruit in the winery is determined in the vineyard. She embraces the French model that marries winemaking and viticulture, in which “people do everything . . . making the wine is only a snapshot of what you do.” She loves being in the vines. It really all starts there for her.
After listening to Amy describe the attention to detail, and the purity of her wine, it’s clear to see that it’s her baby. I was quite happy to enjoy the bottle she shared with us, knowing I wasn’t putting anything in my body that didn’t come straight from nature. Amy genuinely works with the earth and nurtures the fruit as it transforms into a wine that is a pure expression of the terroir, vintage and place. There’s a snapshot of history behind every Amoise label, and her wine takes those who enjoy it back to that vineyard, that season and those moments in time, as a wine has the incredible power to do.
As with many new businesses, Amy has had an uphill battle getting Amoise off the ground. Aside from the 2017 missed start, the unpredictability of where from or if her fruit would come in 2018, plus the moon boot harvest, she has had the huge challenge of trying to educate New Zealand wine consumers on what a natural wine actually is. Educating Kiwi consumers has become a large part of not only her company mandate, but her personal one, as she is so passionate about the biodynamic process, and making wine the natural way. She aims to raise awareness in the market that there is an alternative style of wine that’s available for those that want it. Amy does many Pop-up events with food and a selection of her own and other natural wines, that set out to educate the community and spread knowledge within the industry.
Aside from the educational challenge, 2018 was another delicate year, and although Amy knew she wanted Pinot Gris and the spicy Gewürzt she loves, she didn’t have control over the timing of the harvest. The grapes came in that year with some botrytis, which was a factor of nature that was beyond her control. She made the decision to honour her beliefs, and made a natural wine, with no sulphur or additions, despite the challenges with the fruit. Working full time at Paritua has also limited the time that Amy has had to spend on Amoise. Her and her partner do “Power Hour” at 6:00am where they both work on their own businesses. She sacrifices sleep before her day job so that she can dedicate time to her label.
One of Amy’s biggest lessons is that the wine industry is hard. “Nothing’s ever easy. You have to work with nature. You have to be adaptable. You have to accept Mother Nature.” They say that if your job aligns with your passion, you never work a day in your life. The more Winemakers I meet, who are truly passionate about what they do, the more I see that this is sincerely true. It is arduous work, and can appear unrewarding, but those that possess passion know they’re where they belong. Amy is one of those people. When I asked her if it was worth it, she responded with a big, “yes. There’s something about it that keeps me coming back. This is my art. This is absolutely my passion.”
If there’s something Amy would like to see more of in Hawke’s Bay, besides a greater understanding of natural wine, it would be the strengthening of the wine community, and a deeper desire to learn from each other. “There’s never a point where you can go, ‘I’m fully satisfied with that.’ There’s always new info, new things to be shared.” She gives the example of Syrah ripening in Hawke’s Bay. “We’re all struggling with it. Let’s share information. Let’s learn from each other, and share the knowledge that we have.” That is why she was pleased to see the start of the HBVine group last year, that aims to share and exchange data and vineyard techniques.
To try Amoise wine, get in touch with Amy via her Instagram account @amoisewines, or visit her at one of her Pop-up events. She’ll be participating in the Hawke’s Bay FAWC (Food and Wine Classic) with free events featuring natural wine and food by Chimera restaurant on 8 and 9 November. Follow her on Instagram to stay in the know.
I encourage you to visit her events; bring your friends to experience some of the special, unique and delicious, unadulterated Amoise wines for yourself. Arrive with an open mind, an appetite, and a willingness to learn something new, and you might just be swayed towards some exciting and alternative styles of wine.