The Petane Story; Esk Valley Boutique Wine Producers

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Philip Barber and his wife, Sarah, are the faces behind Petane; however, it’s really a family affair. Philip is the second oldest of 4 boys in a tight knit family who was brought up making wine, and who still choose to work closely together. Philip’s father bought 17 acres of established vineyards in 1979 in the Auckland area of Kumeu, and Philip remembers growing up on the vineyard until 2000. Despite a brief dabbling in flipping houses, having grown up in the industry, Philip never really wanted to do anything else with his life. After high school he got a hospitality job at a bar called Sails, and it was there that he got to see more of the customer facing side of wine; people were buying and enjoying wine and that motivated him. He chose to do his Bob Campbell Wine Diploma, which lead him to learn of a little place called “Hawke’s Bay.”

After completing the diploma, Philip began doing vintages to learn as much as he could in the vineyard and winery. He’s got a variety of experience under his belt, like the three vintages he did in Australia. He worked in the Hunter Valley, and the Barossa Valley, at several wineries, all while living in a van and living his other passion, surfing! He returned to New Zealand to go to Tairawhiti Tech in Gisborne to learn more of the basics about wine. Once done obtaining that diploma, he accepted a vintage job in Carneros, California, making Pinot Noir, Chardonnay and Cab Sauv under the three year reigning American Winemaker of the year, Paul Hobbs. Philip comments that one of the great things about working there was that “it was a brand new winery; the winery was pristine.” Being a small, boutique winery, it was there that he also learned the importance of focusing on the details. While he was flying back to New Zealand, he accepted a vintage job at Nobilos (now Constellation) close to his family home, which allowed him the contrasting experience of large scale production.

One of my favourite stories about Philip’s vintages is the one when he worked in Germany. He had decided he “didn’t want to work in another factory,” and had come across a job posting at a winery in the Mosel. This place, Selbach-Oster, sounded fabulous to him; it had been running since 1663, and was still in the same family. The only problem was that he needed to be able to speak German to work in the winery. He assured the owner, Johannes Selbach, that he could speak the language by having a German acquaintance write his application letter in German, and figured if he got the job he’d learn the language before going. Sure enough, he got the job and set to trying to learn German! In realizing that the plane ride over wasn’t going to be sufficient time to gain fluency, he had put himself in a bit of a bind. Johannes’ wife picked him up from the airport and spoke only German to him the whole car ride, which Philip describes as very awkward, because she knew he didn’t understand anything she was saying! Luckily, when they showed up at the winery, Johannes turned out to be an understanding guy, who thankfully also spoke English; although he couldn’t employ Philip in the winery as planned, he allowed him to stay on in the vineyard, and later ended up allowing him two weeks in the winery, lack of German fluency aside.

Philip’s brother, Chris, also joined him in Germany to help over vintage, and the two of them used to go across the road to the brew house after work for beers; Johannes made the comment that he wished he could come too, and why didn’t the guys open some of his wine in the cellar and stay at the winery instead? So they did. He would let them pick whatever they wanted to drink. Philip remembers pulling out 1968 Riesling’s and other old vintages and Johannes saying “good choice, let’s open that,” and they did. Philip comments that “you don’t forget stuff like that.”

His experience in Germany turned out to be both educational and fun, but he headed back to New Zealand, this time to Hawke’s Bay, so he could attend EIT in the Wine Science program. He arrived in the Bay in 2006, and keen to continue his serious hobby of surfing, found a great surf spot that happened to be very near to the Esk Valley. Through his travels through the valley, he thought it would be a “cool place to grow grapes.” It so happened that some land became available in the Esk Valley the very next year. As his Dad had sold the Kumeu land in 2000, he was free to invest in the Hawke’s Bay.

Philip found what is now Petane in 2007 at 20 acres, with his Dad, during his second year at EIT. Philip describes his Dad as a visionary. The land was full of bramble, blackberries, wild bush, and some old Sauvignon Blanc and Chardonnay vines, but his Dad saw the potential in the place. It was also him who recognized the potential to expand when the neighbour’s land went up for sale, and in 2009, Philip and his Dad bought that as well, upping their acreage to 31 altogether. They’ve got almost 5 hectares under vine, with plans to expand to 8. Every original vine is gone; Philip has replanted it all with his Dad, exactly as they wanted it. It was 2011 when they did their first vintage.

Some may find working with family challenging, but Philip explains that the Barber boys are all close, and they all admire and respect their father. They are happy to work together and have learned how to overcome their differences because family is very important. It’s still a family operation with Philip’s dad sharing in ownership of the vineyard, and if you head out to Petane, you’ll also notice that the Zeelandt Brewery is on site. Zeelandt belongs to Chris, Philip’s youngest brother.

Even though Petane had officially started being built up, Philip continued through to complete his Wine Science and Viticulture degree. He also worked at Sacred Hill and Askerne, all while in school. He was among the few EIT students to already own his own vineyard while taking his degree!

Once the wine was being produced, naturally a name and a label were needed. Petane used to be called “Petane Station,” after what that area of Hawke’s Bay was originally called; there had been confusion with another region North of Wellington called Petone, and mail was being sent to the wrong places, so local officials ended up changing the area’s name to Eskdale and Bayview. There used to be a sheep station right on their land, so they had chosen the name to honour the history of the land, and have chosen to clean it up with the single word you see on their labels now, “Petane.”

As for the label, Philip went to Tank, a marketing office in Napier, to get something designed and was introduced to his new graphic designer. Philip remembers being “amazed by this beautiful woman” called Sarah, who later became his wife. Petane literally brought them together. Sarah now raises the kids, and does all of Petane’s graphic design and administration. She’s hand painted every label from day one, first as a contractor, and now as part of the family. She says she “knew nothing about wines or him” when she did that first label, but “this final one is a better representation of who we are.”

Philip is no stranger to hard work. He says about wine that unlike how many view it, it’s “not mystical, it’s just a lot of hard work. It’s cool to be in, but not mystical.” What is it that gets the job done? “It’s the grind, really.” He can identify with the mystical view though, and has experienced that draw when “reading about the growers and seeing the photos,” but being raised in the Kumeu River Valley, “where it wasn’t ideal growing … hard soil, vigorous, [with] huge canopy and weeds,” Philip was raised with the notion that you must work hard in the vineyard.

The main challenges Philip faces these days revolve around creating a balance between running the vineyard and raising his young family. With Sarah, his young son, James, and brand new baby girl, Ella, he can’t be out in the vineyard until dark every night anymore. He has to find new ways to spread his time between work and family, and the vineyard takes a lot of time. His typical day involves a balance between fathering and maintaining the vineyard with Helen, his “vineyard genius,” who helps him a few days a week. He quips that he also spends a lot of time “fixing stuff that breaks!” He admits “the work is endless,” but explains that he really enjoys it. “I wouldn’t do it otherwise,” he says. He also finds a lot of enjoyment from taking James around and seeing his son’s interest in what Daddy’s working on. He has learned to “enjoy nature and look outside.” He says not to “just rely on weather forecasts but look; be aware of other interactions with what’s happening out there, and don’t stress too much because you can’t control the weather, so don’t worry about it.” As far as making the wine, Philip is fully qualified and involved, yet likes the collaboration of ideas; he chooses to have Hayden Penny consult as well.

For Sarah, the main challenge is “selling and promoting. When you’re small you have to do most of it yourself. For small producers it’s costly, to afford it. Marketing costs are the same for small producers as for large producers per hour or month.” They also face a challenge that seems to be industry wide. “[We] just wish it wasn’t such a race to the bottom with prices, with what Supermarkets have done to the industry. As a kid, [wine was sold] only in bottle shops. Supermarkets have made it cut throat.” They also used to be able to travel more to promote their wines, but with a young family now, things are different. The Esk Valley also doesn’t get as many tourists coming through as other sub-regions in Hawke’s Bay, but the Barber brothers have a plan to make their site a spot to be.

They’re currently in plans to build a Beer Garden and Cellar Door. It will be a beautiful outdoor space where people can come with friends or the family to relax and enjoy gorgeous Hawke’s Bay weather. The Beer Garden will be appealing to a wide range of people, because both Zeelandt beer and Petane wines will be available, making it a great hang out spot for beer and wine enthusiasts alike. It is due to open summer of 2020/2021.

Among Philip’s many vintages was half a year at Millton in Gisborne; it was there, from James, that he gained an interest in organic and biodynamic vineyards. The goal is for Petane to eventually become organic. They are taking steps towards this process already. He doesn’t use herbicides as to not affect the natural ecosystems in the vineyard. He loves the wildlife in the vineyard, like the Hawks, Falcons, Pukeko, Wild Turkeys, and Hares to name a few. He also says he’ll “never go back” to herbicides because he didn’t like them from the start. “You spray it on and feel itchy after and your family is running around… I like it more wild! You get better fruit and smaller bunches and more intense flavour.” He also uses dry farming, so doesn’t irrigate.

He does under-vine mowing, but allows some grass to grow, as it helps reduce water uptake by the vines, especially during heavy rain events. He also has a strict “no-machine harvester” policy. Every harvest is done by hand in his vineyard, as Philip says “machines carry viruses” when they’re coming from other vineyards.

Another thing you’ll notice about Petane wines is that they’re all single vineyard. History and sense of place are extremely important to Philip. He says his wine “has to be single vineyard. It speaks of the specific terroir,” and he learned that from Hobbs. He “wants to make the best wine possible, and the best wine possible is coming from one vineyard.” He uses significant names to represent the plots as well, and sticks to history and the true story of the place for each. For example, their “Hau Hau Block” is named after an event that happened on that land in the 1800’s. “Hau Hau” is Maori for “war party,” and there is still a memorial that honours the fight that occurred there. Philip believes it is “quite spiritual,” and the way he communicates about the history of his land demonstrates just how passionate he is about not only honouring the terroir now, but keeping in mind the significant past that came before. The “Puriri Block” is named after the trees that line the block, which Philip loves because they bring in lots of native birds.

As for what Petane produces, customers will find Pinot Gris, of which the 2018 vintage won Gold at the Hawke’s Bay Wine Awards, and the 2015 took the Trophy. Petane does Chardonnay as well as Gewurtztraminer, which Philip is a fan of ever since trying a spectacular Gewurtz from Rippon in 2000. He doesn’t have reds on site but does get some grapes from the Bridge Pa to make Syrah and Merlot Franc. He does Viognier as well, and even though it’s a harder sell in Hawke’s Bay, it is a special varietal to Philip for a couple of reasons. James Millton grew it, and he is one of Philip’s heroes. Viognier was the first vines Philip planted with his Dad, and it’s also got an an underdog story. Philip regaled me with how at one time, Viognier was almost extinct, and someone took it from 12 hectares and replanted it, to save it from being lost forever. Philip has 4 barrels of it for 2019, and uses special immersion barrels made for Viognier production. He’s also insistent on not bottling until it’s ready, no matter how long he has to wait.

The most interesting wine I find Petane to do though, is the Edelzwicker. “Edelzwicker” dates back to the 1600’s in Alsace, and means “noble blend.” Philip loves it because it’s different. He had heard of the style 4 years prior to making it and wrote the name on a small scrap paper. That paper ended up getting lost in his sock drawer for 4 years, and one day he dug it up and thought, “nobody has done it. Let’s do it!” And so he did! He describes making it as “very exciting,” and wants to do another one. He’s thinking of adding a late harvest, or noble version to the Petane collection.

He works hard to promote the Edelzwicker, and says “let’s get the word out.” He is very passionate about this wine, and about making it true to the name. To be a traditional Edelzwicker, all of the grapes have to be white, picked on same day, and must be from the same vineyard. The point is that the wine represents the vineyard and that vintage specifically. They don’t need to have colour but in New Zealand, some do. Philip loves rose, so he left his on skins for a week; he describes it as “floral and beautiful.” I would encourage you to try a bottle if you’re up for something refreshing and unique. The longer I sat with Philip I could see how much he loves to be different than the other producers around him. Even his business cards are printed vertically. It’s producers like Philip, who aren’t afraid to be themselves, yet still balance out their practice to honour tradition, that add uniqueness and interest to the industry, and who are making some really special wines.

Philip comments that “wine got boring for a while. It was all same same. What we are about, is when you pick it up, I want people to know what it is. Know the variety by the smell or taste. Don’t filter or fine beyond belief. Nobody should have to tell you what it is.” He believes people should know “where it’s from,” and it should be “made by people who love what they’re doing.”

And Philip does love what he’s doing! Despite the challenges that inevitably come with any career, Philip says about running Petane, that it’s a “great industry” and “totally worth it.” He finds joy in caring for the vineyard, and “seeing it looking really good.” He also is satisfied in seeing his wine be bottled and knowing the year’s cycle has completed once again. Sarah says about Philip that “he’s super passionate about making really good wine, from our property. He’s in it for that, not the money.” Sarah mentioned when she came into the industry, she “thought it was snobby but the people that work in it are down to earth and love wine passionately. Everyone knows you don’t know everything. It’s not like that at all.” They’re grateful for the flexibility to work around their family, and to live on a beautiful property.

Philip has learned over the years to “be very humble and happy when anyone buys wine, because they don’t have to.” He has also learned what he can’t control. He tells of a time “in the early days when I was naive” and “had lots of stress.” He’s learned now that he can’t “know everything,” and is “always learning.” He has realized, “stuff happens. Try and do your best. Don’t stress, and enjoy life.”

To find Petane wines, head out to Zeelandt Brewery Monday to Friday from 9.00am to 5.00pm or Saturdays 12.00pm to 4.00pm. Additional hours are available over the summer holidays.

You can also find them at The Common Room, Liquor King Onekawa, Indigo, Three Wise Birds, Bareknuckle BBQ and a few other places in Hawke’s Bay, Invisible Wines in Wellington, or JG Wines and Drinks and in Auckland. To order, book a private group tasting or to find out more places to purchase, visit http://www.petanewines.co.nz or contact through Instagram @petanewines.

Follow on Instagram to stay in the know for the opening of the new Zeelandt Beer Garden and Petane Cellar Door, scheduled for next summer.

Wines by Jenny Dobson; The Story of a Legendary Wine Producer

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Jenny Dobson: winemaker, boutique wine producer, icon in the New Zealand wine industry. When I had the chance to sit down with her to hear and write her story, I was honoured, to say the least.

Jenny, a born and raised Kiwi, grew up in a time where licensed restaurants were rare in New Zealand. The wine industry was basically non-existent. Her father was English, and for her parents, wine was a regular part of any meal; they drank it, and shared it with the children as per their cultural norms. Although they chose wine mostly from South Africa and France, Jenny’s father had a special love for Chateauneuf du Pape. Jenny remembers adding McDonald wines to their table when they began gaining popularity in the 70’s.

Even as a child, Jenny had a fascination with aromas, and most of her memories are linked through scent. She can vividly remember the smell of the Rosemary bush and the Lily of the Valley at her childhood homes, along with a fascination with the diversity of smells and flavours in wines; she wanted to discover the underlying reasoning for this. She is scientific by nature, so she entered a Science programme in University, but couldn’t envision herself inside a lab full time and wanted to be part of nature. She discovered that working in wine could provide that.

Vineyard at Harvest time in 1989 – Chateau Sénéjac

With the Wine Science degree not yet established, she transferred to Food Science, where she took a course on sensory observation; she realizes now how “invaluable” that course was to her “understanding of taste and the importance” of it. With a professor passionate about wine, Jenny was able to focus her schoolwork in that direction. As an independent learner, she spent her personal time reading every book, article and study she could get her hands on about tasting or making wine. There is a book shelf in every room of her house, full of wine books, that she graciously offered to lend to me! It was at the end of her 3rd year in University, after all of her school-driven and personal research, that she knew wine was her passion, and she says “if you don’t have passion you could not work in the industry.” 

Jenny in the old cellar at Chateau Sénéjac in 1986, 6 months pregnant

She’s always excelled at science and maths, and used to think she “had no artistic bones,” but her opinion has changed.

“Fine winemaking is art. So many of the decisions are felt. They’re a sense of what is going to be right. [Winemaking] so deftly combines science and art…You need scientific rigour but artistic license and openness of thinking to push boundaries. I love the fact that wine can not be made to a chemical formula.”

As soon as she graduated, she travelled to France, motivated to learn from some of the “best and oldest” winemakers in the world. She says she was “very naive” in her move there, but was “lucky enough to get a job at Domaine Dujac in Burgundy.”

Her job at Domaine Dujac involved her living with the family, and doing everything from “babysitting, cleaning, vineyard work, cellar work,” to eating and drinking with the family. She realizes how fortunate she was to be able to “drink so widely with Jacques and Roz,” and she explains the rarity of his wine collection.

“I had a glorious introduction to wine. In most wine producing areas in France in those days you only drank the area you were in. You wouldn’t find anything else in the Supermarket. Because Jacques’s Dad was Parisian, he had started a cellar for Jacques when he was young including wines from around Europe; Jacques added to it with wines from the new world, so I had the pleasure of drinking and getting to know fine Burgundy, but also wines from around the world.”

Bottling Blanc de Sénéjac in 1988

Jenny attributes much of her wine making philosophy back to the time she worked at Domaine Dujac. From Jacques she learned the value of “reflecting vineyard vintage variety,” and that “wine is made for people to enjoy.” She also learned that she values “integrity and authenticity” in her winemaking. “It’s working hard at every stage, especially in the vineyard, not tweaking at the end,” and if you drink Jenny’s wine, you can be sure she’s taken pride in it’s authenticity at every stage.

After working at Domaine Dujac, Jenny moved to Paris to work with the famed Steven Spurrier, who started a very controversial wine school. If you’re a wine enthusiast, you’ll know his name. Steven Spurrier organized the iconic and history-making Paris Tasting in 1976, in which the 1973 Chateau Montelena Chardonnay from Napa Valley won the blind tasting, to everyone’s shock, putting California on the wine map. He was instrumental in beginning to bring Californian wines into France in the 70’s. Jenny comments about Steven that he had a similar philosophy to Jacques, in that the “diversity of wine is the beauty of wine. Every bottle, every property is different.”

Jenny began working with him in 1981, and her role was enough to make any wine lover jealous! She explained that after the historical 1976 Paris Tasting, winemakers from all over the world wanted to be featured in Steven’s shop. She was part of the selection process; she tasted applicant’s wines, and helped chose those lucky few that would be fortunate enough to grace Steven’s shelves. She also worked in his wine school, and gave 2 hour courses on French wine, appropriate cheese pairings, and French regions and helped organize and participated in many tutored tastings run by L’Académie du Vin.

In Paris, Jenny expanded her world palate, had one of the best jobs any wine lover could ask for, and on top of that, met Charles, the English grandson of a wine merchant with offices in London and Bordeaux, and the love of her life. Before you think it was all sunshine and roses though, imagine her living in a flat on the 6th floor in the building’s roof, with no toilet, in which she could literally touch both walls at once with arms stretched. The toilet was on the 4th floor and was a squat toilet. There was no lift. She jokes about a huge upgrade from that place when she moved to her second flat with a toilet and a bedroom! Despite the quirky places she called home, Jenny says with fondness, “I loved living in Paris.”

Vineyard, Autumn 1988

She did miss winemaking though, so she moved to Bordeaux and got a vintage job in Graves at Chateau Rahoul, which was part owned by an Australian man and wine industry icon, Len Evens. This also happened to be in 1982, one of the most iconic vintages in Bordeaux’s history.

One evening, she went along to a magazine wine tasting, and as Charlie was in the merchant business, he was there. They met casually; she went back to Chateau Rahoul to finish her vintage job, but then moved back to Paris. She was at a wine bar one evening, when she met the owner of Chateau Sénéjac, who offered her a cellar hand job in Bordeaux. She moved again, back to Bordeaux, in Steven Spurrier’s delivery van of all things! The day she arrived in Bordeaux, she was out for lunch, and there was Charlie, at the same restaurant. Eventually they found themselves in the same social circles, and “the rest is history,” as Jenny says. They were married in 1984.

Jenny, Charles and their children in 2000 – New Zealand.

Charlie being a wine merchant has contributed to Jenny’s diverse palate. She explained how the businesses operated at that time. Bordeaux Negociants, wine merchants, would buy wine “en primeur” from the properties (Chateaux) around 6 to 8 months after harvest. The wine was then sold at a later date, sometimes before and sometimes after bottling to other merchants in and outside of Bordeaux and to private clients. This pre-purchase of wine by the Bordeaux merchants helped shoulder the cost of production for the Chateaux. The Chateaux would present barrel samples to the merchants for tasting and Charlie would bring them home at the end of the day for Jenny to evaluate as well. Jenny commented that “in retrospect, that was a huge advantage” for her, because she “got to taste the finest Bordeaux wines when young and also drink them when mature. It gave [her] a benchmark for the young wines she had in barrel at Chateau Sénéjac.”

Vineyard in Winter, 1984/85

She has also made 13 vintages of Bordeaux, and because she stayed all year long, she gained knowledge of the vineyards, what to do in the cellar, and onwards; she saw the entire process. She learned “the effects of ferments on the wine in bottle, 2 years later, 3 years later, and how the vineyard choices translated into the wine.” She realizes that is something else that has helped develop her skill in winemaking; she “had a vision of where the wine was going in years and years of time.”

We discussed not only making wine, but what it’s made for. Jenny believes that wine is made to be consumed and enjoyed, and that the industry today is pushing towards simply selling an alcoholic beverage, rather than appreciating an art form, as it was meant to be. “It’s made to sell product for people to drink and get drunk rather than educating them about wine so that it’s looked more so as an art form than a beverage.”

She shares how they had “wine every day” in France. There was “no such thing as a non-wine day. Sometimes we finished the bottle, sometimes we didn’t. It depends on your attitude. We always looked on wine with pleasure and enjoyment, not as a guilty sin… If it’s always there, there’s no compulsion.”

Jenny explains what the enjoyment of wine brings to her. “I drink wine for it’s diversity. For it’s intellectual stimulation. For it’s flavour and taste.” She explained it so beautifully, and I couldn’t help but completely agree.

Jenny and a friend, Norma, tasting Pinotage at Te Awa in 2000 – Hawke’s Bay

“It’s like music or painting, or any form of art. If you just have background music, anything can be there. If you’re actually listening and understanding then you have a greater appreciation.

Jenny believes “the more people know about wine and get excited about it, there will be less mass consumption.” These are the kinds of palates she is mindful of in her work.

Jenny and Charlie had their 3 children while in Bordeaux, but eventually decided to move to Jenny’s home country, New Zealand. When I asked why she chose Hawke’s Bay, she answered that it seemed the “logical place” because “you can ripen the Bordeaux grape varieties” that she was used to working with. She had also done a vintage in Western Australia, where she gained experience with Chardonnay and Syrah, also key varietals in Hawke’s Bay. She and Charlie visited every single wine region in the country before making their final decision, just to be sure!

When she first arrived in the Bay, Jenny began working as a wine consultant, but found it to be “isolating.” She noticed she was only getting to be involved when things went wrong with wine, and customers needed her to fix it. A job came open at Te Awa Farm, and Jenny spent a “glorious” 12 years as the winemaker there. She got to really know the vineyards and the wines; when it went through a change of ownership, she decided to move on. The consultancy she does now is hands on. (Jenny had been racking barrels all day before her interview with me.)

Jenny with a press in the new winery in 1987

New winery, 1987

With Jenny’s experience and clear appreciation of the artistic side of wine, I was curious why it took her until now to start her own label. First, Jenny believes wine starts in the vineyard, so she wasn’t ready to do something for herself if she had to be buying fruit. She has her own now, that she fell upon quite interestingly. She had a client in 2009 that had some land on Ngatarawa Road, and asked her what he should plant. She had been reading studies about the Italian grape, Fiano, and thought it would be great for the Bay, as it was interesting, and had good acitity. It was a “throw-away comment,” as she describes it, but she told him to plant Fiano. She came back a year later, and he had planted it, and said to her, “well, are you going to make it?”

She made the first Fiano in 2013 for her client, and again in 2014. The plan was for her to continue making it for him, but due to personal reasons in 2015, he asked if Jenny wanted to take it over. She agreed, and made a small batch of the first Jenny Dobson Fiano. In 2016, she realized, “it was more wine than I could drink myself!” She released it to the public in 2017. Another reason she hadn’t started her label sooner was simply because she “was getting enough enjoyment out of helping other people make their own wines,” but she has realized, “if I don’t do this now I will never do it.”

Jenny’s Fiano

In 2018, she was inspired to add a red wine to her label, but wanted a unique one. She began exploring Hawke’s Bay Merlot with the aim to give it the “appeal that people like about Pinot Noir,” like “fragrance [and] texture but lightness and freshness in the mouth.”

As she works as the winemaker for William Murdoch Wines, and adores the character of their organic vineyard, she bought some fruit from them. She wild fermented it in oak, with whole bunch Malbec and Cab Franc “for texture and fragrance.” She explains that she “didn’t know what was going to happen” and that she was “being guided by the wine.” She basket pressed it and aged it in barrel, taking it out 18 months later in mid-September. Her red wine will be called “Doris” after her grandmother; Doris was “formidable, way ahead of her time, had vision, [and] didn’t follow any conventions.” Jenny’s favorite memory of her is her purple hair, so watch for that on the label. For the wine to represent its unconventional style, Jenny is also putting it in a Burgundy bottle, not a Bordeaux bottle, like other Merlots. She doesn’t want people to “taste it as a Merlot,” but rather “a red wine.” Doris is being bottled in October, and will likely be released next Autumn, “based on how she looks.” Jenny has carried on with Doris in this past 2019 vintage, and has some ideas to expand her label in 2020. She describes her current production as “tiny” at 80 cases or less of Fiano.

Because Jenny is always reading and learning, the 2019 Fiano has some new elements in the winemaking. She had read a study about Fiano that claimed that the skins have a compound in them that can contribute additional flavours, and that soaking some skins in the juice could enhance the character of the wine. Jenny did a 4 L trial tank to test out that theory. She bottled off a small amount of the trial tank for future testing to determine what she wants to do for the 2020 vintage. She says, “even with tiny amounts, you have to always be open minded and thinking of what you can do. Can I make a better wine? A different wine?”

When I asked Jenny out of all the wines she’s made, which she’s most proud of, she answered, “all of them!” She said they’re “like my children.” Some of her favorites are from the “difficult vintages, where you come out with something so good. It’s not the standout best in a line-up, but it’s best because you know the elements and Mother Nature were against you, but you’ve worked with it to produce something so good; it makes you feel really satisfied.”

Jenny’s story is amazing, but it’s not without challenges, many of which have been related to her gender. She says that being a woman is “an extra challenge that men don’t have to factor in.” When she was working in France in the 80’s, there were “signs outside cellars saying women weren’t allowed to enter the cellar.” They had “funny ideas” like the fact that “women had funny acids in their body that turned wine to vinegar, or if a woman had her period and came into the cellar the wine would re-ferment every month.”

Jenny was the first female maitre de chai in the Medoc; being a history maker leaves an incredible legacy, but it’s never easy. “It was a male dominated business” and people wondered how women would be able to manage the home, a family, and a career in wine. “Women were shut out because the industry people knew it was all encompassing.” When she did eventually have her children, she took a few days off, and was then right back into the work. She breast fed in the vineyard, with her baby strapped to her chest. She was bottling (not milk – wine) 3 days after giving birth. She lived on site, and the kids grew up around the vineyard and the winery. She successfully accomplished being a wife, mother and a winemaker. She had to overcome being the only woman making wine in the Medoc, but she did it. How? “My wines spoke for themselves.” She proved herself to the French people. She truly is a legend.

Winemaking is also a very physically demanding job. Jenny admits that she’s tired at the end of the day, but also points out that “so is a man working in a cellar.” There are different challenges for women today than when she began her career, yet she is confident we are moving in the right direction and knows that “a woman starting today will not face the same challenges” that she had to. “It was all men but me,” Jenny says. It’s “a lot closer to equal now; we are growing up with women and men in it together now.”

She doesn’t want to be known as a “woman winemaker.” She just wants to be known as a “winemaker,” like anyone else. She makes it clear that she doesn’t think “women or men are better winemakers. There are people that are better winemakers” than other people. She is also clear to point out that she knows it’s not all men that discriminate. “There are people that discriminate, not just men.”

With her current label, there are the challenges of selling the wine. Jenny has thought to herself, “[consider] the amount of money I make on each bottle – am I crazy? Why am I doing this?” She is doing it because she is creating “wines of distinction and individuality.” This also makes them “a bit harder to sell,” especially in the small Hawke’s Bay.

When I asked Jenny if she thinks it’s worth all the challenges, she gave a resounding, “yes! I wouldn’t be starting my own label so late in life if I didn’t!”

2019 was her 40th vintage.

Patsy the Rose is coming soon too! Patsy is named after her Aunt, and unlike most Hawke’s Bay rosés, it will be Cabernet Franc dominant. Being let in on Jenny’s thought process as she described how she wants to make Patsy was very intriguing to me. Here I was, sitting with the Medoc’s first female winemaker, who selected wines for Steven Spurier’s shop, who has 40 years of experience, and she was debating back and forth on what she should do, or might do, still undecided, still exploring ideas. I commented on this, and she responded by saying that it’s important to always be willing to experiment and learn because no one can ever just know what’s coming for any vintage or any wine. Greg had made a Cab Franc Rose in 2019, so he and Jenny discussed some ideas for the next vintage. It was surreal to listen to that conversation.

Doris Merlot grapes

Jenny at Chateau Sénéjac
Emma in the vines at Franklin Estate, 1995
Chris at age 1 in the cellar
Richard finishing breakfast while the bottling truck sets up, 1992
Jenny with son, Chris, 1988
Family labeling in 1992

Jenny, 1991

Jenny has learned some beautiful lessons in her career as a winemaker that I feel can reach beyond the wine industry to inspire; I have left them in her words.

“It’s all learning. You continue learning. There was a stage when I was looking for perfection in wine. Perfection’s boring. If everything’s perfect, it’s boring. You’re striving for perfection but the goal posts keep moving.”

“The best tool a winemaker has is the palatte. You have to keep it diverse. Natural wines challenge your palette. Things that challenge are the extremes that move the middle.”

“Recipe wine making has its place, but is one of the worst things. There’s so much unknown about wine that when you formulate a recipe you can only make good wine. You can’t make great wine.”

“You can not make a wine that will please everyone or else you’re making Coca Cola. You have to be okay with some people not liking your wine, but for everyone that doesn’t like it, there will be someone that does.”

Are you that someone?

To find out, you can purchase Wines by Jenny Dobson via mail order, through Boutique Connection, @boutiqueconnection or her Instagram @jenny_dobson_wines. Several establishments stock her wines, like Liquor King, Urban Winery, restaurants around Hawkes Bay and Wellington, Regional Wines and Spirits in Wellington, Vino Fino in Christchurch, and soon, the Auckland market.

Cheers to Jenny for following her passions, making history, sharing her story and for making interesting and authentic wines of quality; cheers to you as you enjoy them!

The de la terre Story; Boutique Hawke’s Bay Winemakers

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“de la terre:” from the earth.

Those three words sum up what Tony and Kaye Prichard of de la terre are all about: provenance.

“Own what’s in the glass, grow your own grapes, do it yourself. That’s really important to us.” – Tony

When you pull up to Tony and Kaye’s winery, after a relaxing, beautiful drive through the winding country-side of Hawke’s Bay, New Zealand, you’ll instantly notice you’re somewhere special.

You will feel like you’re a visitor to an old, French country cottage. Gracie, the friendly dog, will greet you as you begin walking the path to the solid cedar double doors. You will hear the gravel crunch underneath your feet, and as you survey the hilly landscape, you’ll take in the scent of freshly cut grass, blooming flowers, and clean air. You’ll also notice the aroma of a warm loaf of Kaye’s home made bread, or a from-scratch pizza baking in the clay oven, and take note to pop over to the cafe as soon as you’re finished your tasting.

As you set foot inside the earth brick winery, you will meet Tony himself, who will take you through your selected choices from 13 of his 16 wines, kept fresh in his personally designed and home-made wine dispensing machine. He’ll explain how he has made each of the unique and distinctive wines he produces, and you’ll be amazed at the exceptional quality, depth and complexity of each of them. When you purchase your wine, you’ll notice that each bottle has been hand numbered by Kaye, just one example of the incredible detail that goes into every single element of what de la terre does.

After your degustation, you will partake in a beautiful meal or platter of Kaye’s delicious, home made food, perfectly paired with the de la terre wines of your choice. While you eat, the three-tiered pergola water feature above you (that Tony built himself) or a crackling log fire in the pizza oven will bring calm serenity to relax you before you head off . . . until next time. You already know you’ll be back.

So how did Tony and Kaye create this incredibly special place for their customers to experience?

It all began when they met each other in their early 20’s as Food Tech students at Massey University in Palmerston North. Kaye was enrolled in the product development side of the programme and Tony was enrolled in the engineering side. On their first days of school, neither Tony or Kaye thought they’d graduate from a Food Tech programme and eventually own their own winery, but low and behold, that’s what happened.

Kaye had been raised visiting the vineyards of her father’s winemaker friends, and remembers really liking a popular, sweet, sparkling wine as a young girl. Tony had also tried a sparkling in his early years at his brother’s wedding, in an old-style goblet, and remembers not liking it, yet being mesmerized by it; he was curious as to how it was made.

They give the real credit though, for the spark of their wine journey, to an influential lecturer, Malcolm Reeves, co-founder of Crossroad Winery, who used to put on wine tastings for his students on Friday’s. As you can imagine, wine tastings on Friday afternoons were very well received by the students, so Tony and Kaye began attending. Tony recalls one afternoon where Malcolm poured a Chardonnay, a Sauvignon Blanc and a Riesling, then put them in bags to disguise them before pouring them again, blind. Tony guessed them correctly, and thought to himself, “this winemaking stuff is easy. I can do this!”

He couldn’t picture himself as a food tech engineer, wearing a white uniform in a dairy factory somewhere for the rest of his life. He knew in his soul that he was a “maker of things,” and wanted to make wine.

Upon graduating, Tony found an advertisement in the paper for an Assistant Winemaker position at the Montana Winery in Gisborne. Many people in his class applied, but Tony was chosen for the job. When I asked him why, he said he isn’t sure, but it could have been to do with his passion. Knowing how passionate and skilled he is today, I would agree that Montana made the right choice. Tony explains that in those days, there weren’t winemaking degrees like there are now. Two of the decision makers for Montana also had Food Tech degrees, like Tony, and perhaps wanted someone without any winemaking ideas of his own, who could be trained and moulded. His Food Tech course had indeed prepared him quite well for the science of winemaking; everything else he learned on the job.

The two were married in 1983.

Tony worked as Assistant Winemaker for Montana for 3 years, doing huge volumes (for example, 15,000 tonne vintages). He was promoted to Chief Winemaker in 1986. As Tony began working at Montana, Kaye completed a Cordon Bleu Certificate Course in Auckland.

In 1989, Montana bought Church Road Winery and re-opened it, making Tony the Chief Winemaker at both the Gisborne Winery, and Church Road. Running both places in two locations was exhausting. Tony and Kaye moved to Hawke’s Bay in 1990 so Tony could focus solely on Church Road, where he spent 15 years in total.

He remembers many of the early years at Church Road with fondness. “It was family and fun in the early days,” Tony says, but unfortunately, through a couple of ownership changes, Tony eventually tired of the increasing corporate reporting and compliance in those companies; he also tired of not being able to see the wines he made into the bottle, as the bottling plant was in Auckland.

Tony and Kaye remember a specific afternoon drive they took, where through the conversation, Tony realized that he was ready to move on. He had always told his staff, “if you’re driving to work and you’re not happy, and you don’t want to be going here, you should be looking for something else.” Tony realized he needed to take his own advice; they both already knew what to do.

They had visited Burgundy in 1995, and remember it vividly.

We would be “driving through little streets, and see a small house and underground cellars and there’s a press and some barrels and a few tanks, and you go along and there’s another one, and here were people living and breathing wine, and that was their livelihood and that struck a chord. Even before that we’ve always been makers of things. Having been trained in winemaking it seemed like a logical progression to make our own.”

Tony and Kaye had previously found their property in 1992, when it was just a green paddock with nothing on it. Being the makers of things that they are, they had built their house and workshop from scratch. After Tony left Church Road in 2005, he started a successful wine consulting business, and set about designing and building the winery. Ever since Tony can remember, he’s been building and making anything from furniture to beer; he wanted to make the winery too. It took them 4 years to get the winery up, and although Tony had begun producing some wines in the meantime with some of his consulting clients’ grapes, de la terre’s first vintage in the new winery was in 2009.

The name “de la terre” doesn’t just represent the way Tony makes his wine. The principle of using what is from the earth (de la terre) is weaved throughout the whole place. The winery is built with “earth bricks” that came from a local earth brick maker, who uses highly compressed soil to make them. Tony and Kaye’s house is built in the sustainable “rammed earth” style, and is made completely of raw, natural materials. Tony built both himself, along with the wine dispensing machine he uses to serve his tasting wines.

The couple believes in doing as much as they can themselves, by hand, and not relying on other people; they wanted the control to determine how the winery was shaped, as well as how the wine turns out. Tony’s currently just finished the three-tiered water feature pergola that sits above their cafe patio, and the pizza oven that acts as centrepiece. This time though, now that the recent projects are done, he said he’ll “never build again.” Kaye just laughed and said, “I’ve heard that before!”

As for the vineyards, they took over the lease on their Hill Country Vineyard in 2013, which is 5.5 hectares in the Havelock North area, and they also lease a 0.5 hectare satellite vineyard down the road. All of their grapes come from those vineyards, and they employ a Vineyard Manager and some part time staff to ensure premium grape quality. The main vineyard is a unique terroir of very steep limestone terraces that create an individualized minerality in de la terre wines. Tony explains that “it’s less obvious in the reds, but people can pick it in the whites,” and he purposely tries to highlight the land and its minerality in the wine.

Tony and Kaye stand out in Hawke’s Bay for more than just their sustainable earth brick buildings and their terrior. Tony believes there are enough Bordeaux blends and Pinots around, and prides himself on producing unique varietals. “The last thing we need is another Merlot,” he says. He produces some really rare wines in New Zealand, like Tannat, Barbara, Tempranillo, Montepulciano, and a Chablis-style Chardonnay. Although you’ll find a few Viogniers in the Bay, Tony’s is quite different. He also makes late harvest and Noble wines from Viognier grapes.

While at Church Road, Tony had the opportunity to work closely with some French winemakers, and one of the key things he learned from them is to let the wine speak for itself. He believes that provenance, representing the land on which it was grown, is the most important thing for wine, rather than trying to manipulate it into what that varietal is “supposed” to taste like. It is for that reason that Tony chooses not to enter wine shows.

Despite not entering shows, de la terre wines are still highly reviewed by the best in the business, and often receive points well into the 90’s, and 5 stars, by writers like Bob Campbell and Michael Cooper.

Tony’s also launched a relatively new series called “The Cloud Series,” that is particularly unique, and actually started as a joke in 2016, with Chardonnay. It’s made almost in complete opposition to most Chards in the Bay, being unfined, and unfiltered, with “its own personality.” To make it, he did a hard press on Reserve quality grapes, wild fermented the must, used huge amounts of fully toasted Hungarian oak from his favourite producer… and couldn’t keep it on the shelves! It was wildly popular with its rich butterscotch, and savoury burnt butter character. It reminded me of popcorn, and I loved it! He has now added a Viognier to the Cloud Series, and the name is there to remind people that if it looks a little cloudy, that’s okay.

Tony uses many traditional winemaking techniques, and he is of the opinion that most winemakers these days use too many fining ingredients. As of 2014, he also doesn’t filter any of his reds. He prefers to do the more natural process of racking his wines every few months, as it increases the intensity and mouthfeel of them. He’s even done some unfiltered whites. Tony is entirely confident in what he puts into the bottle, and pours into each glass in the Cellar Door. Kaye quipped that the wines “don’t get into the bottle unless he’s completely happy with them.”

He’s most proud of his Reserve Viognier, for a reason most wouldn’t suspect. “It doesn’t taste anything like Viognier, and to me, that’s a beautiful thing.” His Montepulciano is a pride and joy because of its “brooding black fruit, black olive” character, and its tannin structure that “isn’t over-polished, but rough with coarseness.” Bob Campbell also seemed to like it, as it was his wine of the week in early September.

Tony’s favourite wine to make though, is his Blanc de Blancs! He makes it old-school like they do in Champagne, right down to the traditional riddling racks, and even disgorges à la volée, or “on the fly,” as the French monks once did. When I asked him how long it took to get the hang of that process, he said there’s definitely a trick to it, and proceeded to show me how precise he has to be with the bottle and the tools.

Although Tony makes a wide range of wines, de la terre is still quite small in production. He makes about 2500 to 3000 cases (of 12) per year, and jokes that at Church Road, he “used to spill that much before lunch time.” Being small, Tony and Kaye find it can be a challenge to get the de la terre name out. They don’t want to sell in supermarkets, but they do have a distributor who arranges en premise, fine wine and liquor store contracts for them throughout the country. They have been known to export a few wines to China, the UK, America, and even Canada! The sales side of the business, and promoting themselves, has been one of the biggest challenges they’ve had to overcome. They never know when the next sale will be. There are other stresses that they face, like losing staff, or having people move on that they love. With such a small team, training new people, or finding those that have aligning philosophies can prove to be a challenge too.

They’ve learned some important lessons over the years, one being that despite experience, you can never be sure of exactly what’s going to happen. Tony phrased it so genuinely.

“You start as a beginner, learn some stuff, think you’re red hot…your ego goes through the roof. The lesson is on the other side. You can never know it all. There are always so many variables that you don’t know about. You can very easily convince yourselves that you’re smarter than you are. You’re not. The more you make wine, the easier you think it will get. Well it doesn’t. We’re always fine tuning techniques. I look at what’s happened in the past and if it’s not where I want to be, [I use] my best guess in my experience and push the odds. If you have a problem and you’re not sure what to do, you throw a swack of things to it and try to fix it.”

I was awed by his attitude to become humble, realize what he doesn’t know, yet stay determined and persistent, and continue to deal with what comes at him; he chooses to learn from his past experience and do the best he knows how, while never giving up. I find this to be great advice for all of us, no matter what stage of life or industry we may be in.

Tony remembers the first Monday after he resigned at Church Road, when he had a moment that so many of us have amidst a big life change: did I make a mistake? Despite any challenges, Tony and Kaye feel in their hearts that it’s all been completely worth it. “I can’t think of doing anything else,” Tony says. “We’d be a lot wealthier, but would we be happier? I can’t ever imagine going back… everything you have, every ounce, goes into it. It’s very passionate.” They are truly living their passion.

I believe it is that passion that makes visiting Tony and Kaye so much more than just any winery visit. As Tony explains, “once people drive into de la terre, it goes beyond what’s just in the glass. It’s about a winery experience.” He loves hosting people in the Cellar Door, and pouring his wines himself. It’s a beautiful, “rustic and artisan” space to be in, that he’s created with his own hands. Tony describes the Cellar Door and his winery as his “happy place.”

Tony and Kaye invite you to head out to de la terre this season to experience the many things they can offer you from the earth. They are open from 10:00am to 5:00pm, Friday’s through Sunday’s, and most public holidays, from the first weekend in October to the first weekend in June. Visit their website at delaterre.co.nz for more info on the winery, wines or special events. You can purchase wine on their website as well, or contact them at sales@delaterre.co.nz.

So make the beautiful drive to experience de la terre for yourself. From the earth brick Cellar Door and restaurant, to Tony’s personalized tasting of his terroir driven wines, paired exceptionally at the cafe with Kaye’s fresh, home-made food . . . you really will experience de la terre.

The Amoise Story; “Unadulterated” Wine Producer in Hawke’s Bay

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I always love a story in which wine finds someone who was truly meant to be in the industry, but just wouldn’t have thought to look there at first.

Amy Farnsworth is the owner and Winemaker of Amoise (pronounced am-was), a boutique and “unadulterated” wine label in Hawke’s Bay, New Zealand. Amy’s story is one of passion, patience, persistence, and the pull of nature. With 17 harvests under her belt, across 6 countries, Amy truly has a vast array of personal experience to bring to her label.

Grape Harvest time at Domaine Alain Graillot – Crozes Hermitage, France 2012

Amy was raised by a Canadian father and a Kiwi mother in White Rock, a small city in the Vancouver area. She remembers childhood trips to New Zealand to visit her Mom’s side of the family, on which she grew familiar with the Kiwi country and culture. After high school, Amy decided to enter a career in Criminology, with the goal of becoming a lawyer. To help with tuition fees, like many students do, she got a hospitality job. It was while working at Uli’s Restaurant in White Rock that she had two significant experiences with wine that ultimately ended up changing the course of her life.

Uli’s employed several professional male servers that had extensive wine knowledge, and were selling “huge wines like Opus One” to the customers. A self-driven hard worker, Amy knew that if she wanted to compete with their sales, she needed to educate herself on the world of wine, and she began taking WSET courses.

She also recalls one fateful night that Uli pulled a wine out of his cellar that she will never forget. When I asked Amy about the first significant wine she remembers, she didn’t pause for a second before telling me exactly what it was, a 1971 Joh. Jos. Prüm Riesling Spätlese from the Wehlener Sonnenuhr (Sundial) Vineyard. “It stopped me dead in my tracks,” she says about the Riesling. She had previously loved Wolf Blass Yellow Label Cab, but the Riesling “opened up a whole new ball game” for her. “I was drinking South Australia and Napa but there’s a whole other world out there, and thank God for that. I had no idea. I’d never tried wine like that in my life.”

As Amy continued advancing in her WSET courses, she moved to Vancouver to work in fine dining. She completed her WSET Level 3, and then decided to begin her 2 year WSET Diploma; she soon realized Criminology couldn’t compete with wine, and pursued wine studies full time. She eventually lost interest in the hospitality side of the industry, and began working in fine wine stores, like Liberty Wine Merchants, and for importer Liquid Art Fine Wines in Vancouver, who had the largest biodynamic portfolio in Canada. She willingly traded in a higher income for valuable experience, and her work with Liquid Art fuelled her passion for not only wine, but specifically biodynamic and natural wine. Her WSET Diploma took a back seat when she was promoted into their office and chose to focus her energies on sales and marketing, and learning about biodynamics. She was tracking the lunar calendar, observing key differences between biodynamic and conventional winemaking and knew she was “all in” with biodynamics before she even set foot in a vineyard.

Winery work – Beaune, France 2010

In 2009, the recession hit Canada; Amy knew that her job was at risk. Her company had been importing biodynamic wine for a special New Zealand producer in Central Otago; she had actually been the author of their story and had sent it to trade customers and private clients across Canada, and had previously met the Winemaker. She contacted them on a whim to ask for employment, and thanks to her connections, was able to secure a job at their vineyard. She made the move to New Zealand to do her first Kiwi harvest at Felton Road Winery.

Working at Felton Road was “the experience of a lifetime” for Amy. She stayed on for a full year, which she highly recommends to anyone wanting to seriously enter the industry. “Anyone can do a harvest for a couple months, but the year round experience is the most important.” It was during her year at Felton Road that she explored all sides of the winemaking business, “from vineyard to Cellar Door and winery.” That year, Amy discovered in her heart that “Winemaker” was part of her identity. She remembers thinking, “this is amazing. I need to keep doing this,” and she says about Felton Road, “I feel I started at the top. The bar was set so high after working there.” Her reasons for this are because of “the Ethos, the community, and how they look after the animals and the plants.” She was already passionate about biodynamics, but after integrating into the community of Felton Road, she was captivated.

Harvest – Castiglione Falletto, Piedmont, Italy

Following Felton Road, Amy lived in Burgundy for two years where she obtained her Diploma in Viticulture and Oenology. Upon completion, she began traveling to different countries “to work the harvests and live, eat and drink through different cultures.”

Beaune, France 2010
Hand sorting Pinot Noir Grapes – Burgundy, France
Pump-over – Beaune 2010

In 2017 she returned to New Zealand for a harvest job at Paritua Winery, in Hawke’s Bay. She enjoyed the comradery with her colleagues and the Winemaker, and decided to stay on. As it so happened, a position opened up for Assistant Winemaker, and it was awarded to her. Even though she was making wine for Paritua’s two labels, Amy’s desire was to make her own.

She was ready to start Amoise, but 2017 was a difficult vintage in Hawke’s Bay. Winemakers only get one chance each year to do what they do; Amy made the painful decision to wait another year, because she knew that if she used the grapes from 2017, the wine would need intervention, and that went against everything she envisioned for her label. She was supported with advise from a wise Hawke’s Bay Winemaker and mentor, Jenny Dobson, who “truly wants the best for everyone,” and had suggested that 2017 wasn’t the strongest year to make her label’s debut. It was an extremely tough call to choose to wait, but Amy knew it was serendipity.

Cabernet Sauvignon – Hunter Valley, Australia 2017

In 2018, Amy searched tirelessly for organic fruit, and with it being so difficult to find in Hawke’s Bay, she had begun to accept the postponement of her dream for Amoise, yet again! As fate would have it, she happened to sit next to another Amy at a wine tasting, who became a great friend. Her new friend happened to be cousins with an established local winemaker, and he had some organic fruit she could purchase! It was Pinot Gris, and a small amount of Gewürztraminer. Amy recognized the opportunity in front of her and seized it.

Amoise harvest with help from friends – Hawke’s Bay 2019
Amy driving the tractor during Amoise harvest – Hawke’s Bay 2019

She had unfortunately had an accident that year involving a knife falling into her foot, so she was casted up and in a moon boot during the harvest season; Amy did not let that stop her from producing the wine she knew she needed to make. It was going to be a natural wine; it had to be hand harvested, and she was relentless. She literally dragged her moon boot through the vineyard to harvest the grapes, got the fruit into the winery, then hobbled around the winery until she physically couldn’t walk anymore. Her friend, Amy, was there to help her, and she couldn’t have done it without her. “Right from the get go we’ve been supporting each other and that is what community’s all about.”

Literally, through what must have felt like dream-crushing delays, freak knife disasters resulting in actual blood, sweat, and tears (and a moon boot), and thankfully, a supportive wine dream team . . . the 2018 Amoise Gris was born!

Amy released it in October of 2018, and made 70 cases (of 12). She didn’t want her wine to be similar to so many of the other Pinot Gris available on the market. Hers is a Pinot Gris, and she chose to add “a sprinkling of Gewürztraminer to spice it up,” and to make an orange wine. This means that for the one month fermentation, she chose to leave the skins of the grapes in with the juice; she also allowed both varietals to ferment together. The skins add complexity, tannin and body, and the Amoise Pinot Gris is definitely not boring or typical!

Everything is also hand bottled, and labelled, by her and her partner, Greg. The label showcases some of the essence of Hawke’s Bay in that it’s a friend Harry’s painting of Te Mata Peak and Cape Kidnappers, two significant landmarks of the region, with her signature captured from her chalk labeling on the barrels to spell “Amoise.”

As for the name, “Amoise” is Amy’s Canadian nickname. Her family still calls her by it, and that’s how she was known in her “hospo days,” the times she remembers with fondness when the love of wine found her, and she embraced it; it is fitting that her own label be called after a name with such endearment.

Amy has the 2019 Amoise Pinot Gris in the works, as well as a red wine this year, 2019 Amoise Cabernet Franc. Both are “unadulterated wines,” as Amy refers to them, and follow her strict winemaking philosophy: organic grapes, only certified bio-grow fruit, with no additions, and no sulphur.

Beautiful, hand picked Amoise Pinot Gris – Hawke’s Bay 2019
Working as a team for the Amoise harvest – Hawke’s Bay 2019

She avoids using the phrase “natural wine” to describe her product, because she has significant experience and research invested into the topic, and says that “natural wine has no legal definition and for almost a decade the EU can’t come to a consensus on how it should be labelled legally!” Alternatively, she chooses to label her wine with the phrase, “no additions or adulteration of any kind,” and aims to spread the word of what organic, biodynamic and natural wines actually are, and their key differences.

Amy explains that organic wine is made from organic grapes (no herbicides/pesticides/insecticide sprays). Biodynamic wine is made with organic grapes, but also by observing the lunar calendar and applying Biodynamic techniques. Natural wine is also made from organic grapes, but it uses little to no intervention, and no additions (only natural yeast, no enzymes, no sugars, no acids, no fining agents, little to no sulphur, etc.) Amy however, doesn’t even add sulphur, which is why she prefers the term “unadulterated.” Her wine is literally as pure, genuine, and naked as a wine can get.

Horse ploughing – France

Her company mandate, and number one goal, is “responsible natural winemaking.” Her mandate came from her experiences making wine in France, where she adopted the belief to never release a wine that is faulty, or that she wouldn’t drink herself. “It’s not about putting grapes in a vat and praying for good results.” She watches her wine so closely. “My intention is always to make it without intervening. Altering the temperature is the only intervention I’ll do, if needed.” She also believes that taking care of the vineyard is of utmost importance. She explains how the quality of yeast and fruit in the winery is determined in the vineyard. She embraces the French model that marries winemaking and viticulture, in which “people do everything . . . making the wine is only a snapshot of what you do.” She loves being in the vines. It really all starts there for her.

Amy and Gus – Black Estate, Waipara, North Canterbury, New Zealand
Steep slopes of Cornas, Northern Rhone, France

After listening to Amy describe the attention to detail, and the purity of her wine, it’s clear to see that it’s her baby. I was quite happy to enjoy the bottle she shared with us, knowing I wasn’t putting anything in my body that didn’t come straight from nature. Amy genuinely works with the earth and nurtures the fruit as it transforms into a wine that is a pure expression of the terroir, vintage and place. There’s a snapshot of history behind every Amoise label, and her wine takes those who enjoy it back to that vineyard, that season and those moments in time, as a wine has the incredible power to do.

As with many new businesses, Amy has had an uphill battle getting Amoise off the ground. Aside from the 2017 missed start, the unpredictability of where from or if her fruit would come in 2018, plus the moon boot harvest, she has had the huge challenge of trying to educate New Zealand wine consumers on what a natural wine actually is. Educating Kiwi consumers has become a large part of not only her company mandate, but her personal one, as she is so passionate about the biodynamic process, and making wine the natural way. She aims to raise awareness in the market that there is an alternative style of wine that’s available for those that want it. Amy does many Pop-up events with food and a selection of her own and other natural wines, that set out to educate the community and spread knowledge within the industry.

Stirring water as part of Biodynamic Preparations

Aside from the educational challenge, 2018 was another delicate year, and although Amy knew she wanted Pinot Gris and the spicy Gewürzt she loves, she didn’t have control over the timing of the harvest. The grapes came in that year with some botrytis, which was a factor of nature that was beyond her control. She made the decision to honour her beliefs, and made a natural wine, with no sulphur or additions, despite the challenges with the fruit. Working full time at Paritua has also limited the time that Amy has had to spend on Amoise. Her and her partner do “Power Hour” at 6:00am where they both work on their own businesses. She sacrifices sleep before her day job so that she can dedicate time to her label.

One of Amy’s biggest lessons is that the wine industry is hard. “Nothing’s ever easy. You have to work with nature. You have to be adaptable. You have to accept Mother Nature.” They say that if your job aligns with your passion, you never work a day in your life. The more Winemakers I meet, who are truly passionate about what they do, the more I see that this is sincerely true. It is arduous work, and can appear unrewarding, but those that possess passion know they’re where they belong. Amy is one of those people. When I asked her if it was worth it, she responded with a big, “yes. There’s something about it that keeps me coming back. This is my art. This is absolutely my passion.”

Horse ploughing
Poplar Grove Winery crew at harvest – Penticton, Okanagan Valley, Canada

If there’s something Amy would like to see more of in Hawke’s Bay, besides a greater understanding of natural wine, it would be the strengthening of the wine community, and a deeper desire to learn from each other. “There’s never a point where you can go, ‘I’m fully satisfied with that.’ There’s always new info, new things to be shared.” She gives the example of Syrah ripening in Hawke’s Bay. “We’re all struggling with it. Let’s share information. Let’s learn from each other, and share the knowledge that we have.” That is why she was pleased to see the start of the HBVine group last year, that aims to share and exchange data and vineyard techniques.

To try Amoise wine, get in touch with Amy via her Instagram account @amoisewines, or visit her at one of her Pop-up events. She’ll be participating in the Hawke’s Bay FAWC (Food and Wine Classic) with free events featuring natural wine and food by Chimera restaurant on 8 and 9 November. Follow her on Instagram to stay in the know.

I encourage you to visit her events; bring your friends to experience some of the special, unique and delicious, unadulterated Amoise wines for yourself. Arrive with an open mind, an appetite, and a willingness to learn something new, and you might just be swayed towards some exciting and alternative styles of wine.