The Organised Chaos Story; Breaking the Boutique Wine Mould

Hayden Penny is the owner and Winemaker of Organised Chaos, a brand that started quite differently to most others. Contradictory to many boutique producers I’ve met, Hayden took some coaxing in order to start his label. More on that later; first, let’s get to know Hayden a bit.

Hayden is the second eldest in a family of five kids. He was born in Paeroa, which he explained for the non-Kiwis in the room as the famous town known through the soda, L&P. He was 8 years old when his parents moved the family to Hawke’s Bay. Because Hayden has a serious interest in sports and couldn’t stand the thought of working in an office, he chose to pursue physiotherapy. He went to Dunedin for Uni, and was recruited onto the Dunedin Rugby Football Club, which ended up keeping him in Dunedin, even after deciding physiotherapy wasn’t for him. He was eventually offered a contract to play Rugby in Dunfermline, Scotland and played a season over there, at the time unaware that the country would later have a sweet significance in his life.

While in Dunedin, he met Bryce Edmonds of Zaria Wines, who offered him work on his family’s vineyard in Hawke’s Bay over the holidays; that turned into an annual job for three years. That time brought to light Hayden’s passion for the vineyard, so he decided to enter EIT. He had unfortunately missed the entrance date that year, so he worked on a farm doing a table grape harvest in Bourke, Aussie in the meantime. He then came back to NZ in 2003 to go to EIT; he remembered his passion for being in Bryce’s family vineyard, and his experience on the farm had given him more familiarity with it. For these two reasons, he was most interested in the Viticulture side of the program. He comments, “I hadn’t really drank much wine other than cask wine at Uni, but thought, ‘why not? I’ll enroll in both of them,’” and signed up for Wine Science too. It didn’t go so well at the start though.

“First tasting class, we all sat down and all the wines came out. Everyone else is saying ‘bubble gum this and spice in that,’ and I thought, ‘that’s not what it tastes like or smells like at all to me. This is not for me. It’s too hard out.’ I went to talk to the lecturer and said, ‘I’m going to pull out. I don’t get those flavors and aromas. I was getting this and this, so I’m obviously wrong.’ He said that the thing with wine is everyone is different. You can’t be wrong. If you smell that and taste that then that’s what it tastes like, other than faults.’ I was learning that wine is this thing that is so social yet it’s so personal as far as the aroma and the flavor profiles. From then on it gave me the confidence to say what I smell and taste.”
Hayden Penny

With those critical lessons learned, Hayden stuck with it and went on to graduate first in his class for Viticulture, and second for Winemaking. He won an EIT scholarship to go to Italy, the Romeo Bragato Exchange, and while there he was often told by people in the vineyards not to try the grapes because of the sprays on them and the withholding period until they were safe. He says, “after that, I knew I wanted to work organically.” Hayden comments about Italy that, “on that trip I was introduced to skin fermented wines, which has become a real thing for me.” He now sits on the interview panel to determine the student who receives that same scholarship. After graduating, Hayden did some “season hopping,” as he describes it, to gain exposure to different ways of doing things. He tried to work for as many organic producers as he could, but says that in order to fund his travel, he had to work for “the big guys” as well; it was all experience none the less.

Meanwhile, Hayden’s wife Tarryn was growing up in her native country of Scotland. In her early 20s, she decided to leave Scotland and see a bit of the world. She ended up in New Zealand, and made some lasting friends, one of whom happened to be Hayden’s cousin, Shelley. Later, when Tarryn was back in the U.K., Shelley came to visit. As fate would have it, Hayden was visiting his brother in London. Shelley asked both Tarryn and Hayden to come out for dinner one night, and due to a long day of beer and cricket, Tarryn almost cancelled! Thankfully, she didn’t, because she and Hayden hit it off right away, and have been a couple ever since. Although their relationship has consisted of lots of long distance, they stayed committed to each other and eventually bought their house, finally moving in together in 2011. They had their son, Otis, in 2016. Hayden is a huge fan of the Bay and says that other than his family being here, “in all of the regions I’ve worked in, I couldn’t see myself getting behind the styles they were making other than Hawke’s Bay.” His 15 year old daughter, Carys, also lives here, so being in the Bay is a win win.

Hayden had done 20 vintages for other people before he started his own label, and he comments, “I don’t wish I had done it sooner. It came at a good time.” He says, “it always made me laugh when people at EIT would graduate and say, ‘yeah, I’m a Winemaker.’ I never felt like that. It takes 10 or 15 vintages to know what you’re doing. I’ve learned so much through working for other people, and you’re always learning. Even if it’s something you definitely don’t want to do, you’re still learning.” He has held positions like Assistant Winemaker at Te Awa in 2006 and 2007, and has done vintages in Calistoga, the Yarra Valley, Marlborough, Spain and Bulgaria. He returned to NZ to take up the role of Winemaker and Viticulturist at William Murdoch in 2010. In 2013 he was working at William Murdoch, and Supernatural Wine Co. approached him to see if he’d make wines for them; he stayed on at Murdoch while making wines for Supernatural in 2013 and 2014. When Supernatural offered for him to make the change full time in 2015 to make the wine, and run the vineyards, he happily obliged. With them being the biggest skin ferment producer in the country, the first producer of a Pet Nat Sauv Blanc, and a big Pet Nat producer, the job was right up his alley. Ironically, he and Tarryn were married at the same vineyard, before he joined the team.

Hayden is still at Supernatural, so how did Organised Chaos come about? His achievements were recognized by Kemp Fine Wines, a boutique wine distributor, who approached him to see if he could fill some gaps in their portfolio. They desired to add a small producer, who could make Hawke’s Bay wines with care and attention; they wanted the wines to be fruit forward, pleasing to the palate, and ready to drink now. Over several conversations with Kemp, and Tarryn, Hayden had to decide if this was something he wanted to do. It’s not necessarily his “passion project” like so many other Winemakers have in the Bay, but he realized that “the hardest thing to do is sell wine when you’re starting a label,” and he had the sales people coming to him. All he had to do was make it.

He was unwilling to compromise his personal philosophy and knew that the wine would have to be something he was proud to put his name on, so through multiple chats with Kemp, they came to an agreement, and Organised Chaos became a reality. “For me, it’s an expression of me. I’m not going to squeeze margins. I’m not in wine for a business. I’m in wine because I love growing and making wine.” Hayden describes the wines as a “fresh, vibrant and textural expression of a modern-day Hawke’s Bay.” Tarryn says when they discussed the label they realized, “we can do this with integrity and to Hayden’s beliefs.” Hayden comments, “I always thought when I introduced a label it would be organic and blah blah. At the end of the day, we haven’t got any leg up or land or anything. Maybe I can do a passion project further down the line. We can’t do it now, but we also can’t do it if we sit in our 9 to 5’s either. We have to take a risk and try something.”

2019 was the first vintage of this very new label, and Hayden made 2 tonnes of each. He’s adding a Gamay Noir, and possibly Chenin Blanc this year, so he’ll produce 8-10 tonnes in 2020. The Gamay and Chenin will come from the Two Terraces Vineyard in Maraekakaho. Stylistically, the wines are made to be “fruit forward, with not much winemaker influences. They’re all stainless steel fermented, with not much oak influence. Hawke’s Bay [in general] is pretty heavy on the oak. They’re released on the 14th of October from that vintage, and I want them drinking well then, [in a] super fresh and super vibrant fruity style.”

The labels represent the name beautifully. Every label has an edgy, black and white design of its own pattern. They’re similar, yet different. The whites feature horizontal lines, and the reds have verticals. To show organised chaos on the 2-dimensional label, they used designs inspired by Franco Grigani, an Italian optical artist. The logo is “creating chaos but using straight lines; it’s a play with angles.” The name is from a memory Hayden has of working in the vineyard at William Murdoch one very complicated vintage. He remembers saying, “this is just organised chaos.” He had suggested Murdoch use it as a secondary label at the time, but in hindsight, Hayden’s grateful they turned it down.

Hayden is stylistically most proud of the Syrah, because it was the biggest challenge. Organised Chaos Syrah is light, fresh, and fruit forward. The pepper comes as a secondary, well-integrated component. Hayden uses the MS clone, which is “superior” in his opinion. The most shocking trait of his Syrah though, is that it’s a 2019, and we’re already drinking it. It was released in October of 2019.

Releasing a Syrah in the same year it was harvested has lead to Hayden receiving more than his fair share of criticism. “’Oh you can’t do that,’ people say. Well why? Who’s making that rule? I’ve got my distributor saying people want this style.” I must admit that I too was skeptical of what a 2019 Syrah would taste like before I tried it, but I was pleasantly surprised and couldn’t wait to share it with my wine loving friends. Hayden has truly had an uphill battle with the naysayers with this wine, but his attitude about it is inspirational. “To me, it was a personal challenge. Everyone says you can’t. I thought I’d try it and see. Hawke’s Bay has the traditional wines already. I want to do something different. Push the boundaries slightly, but why not? Where are the boundaries? Who sets the boundaries? Stylistically it’s so different. It was a roll of the dice to go that way. I was fairly confident I could get it ready on time.”

He really enjoyed seeing people’s reactions to it being a 2019, and then positive responses after trying it. He comments that “on launch day, people were genuinely intrigued.” He loved “seeing the reaction of people enjoying it and loving the brand,” but clarifies that he’s proud of all the wines. Tarryn says that she’s been “blown away by the support of friends and family and word of mouth through colleagues, etc. It makes me proud that people genuinely love the wines.” Hayden says he’s not a huge believer in shows and awards, but the wines have been recognized by Steven Wong and Bob Campbell.

Hayden has faced challenges other than just how his young Syrah is perceived. He explains, “natural wine gets slugged off all the time by conventional producers. We don’t do it the other way. You do what you want to do and I will too. There’s this negativity towards the natural wine sector. There is some hatred for it.” He found that in creating a young Syrah, people saw him to be “breaking tradition with the vintage thing. Breaking the mould,” but mentions, “I haven’t even found that a problem really because it’s been made for that. There’s not one type of person it appeals to. This is targeted at anyone that’s just keen to try something different, or fun wines.”

As for the winemaking philosophy for Organised Chaos, Hayden quotes, “these wines are a celebration of the chaos that is, and a tip of the cap to the chaos that was. They are a reflection of the moments, inspirations and influences, of my journey throughout the world of wine-growing, organised into my personal expression of the wines that Hawke’s Bay does best.” I love and identify so much with Hayden’s life philosophy and how he believes that “things don’t have to be as they’re told they have to be. What’s wrong with embracing imperfection? Who dictates perfection?” He doesn’t label them as organic or natural but makes them as naturally as he can. He uses yeast for the whites for “purity of fruit and to keep them fresh,” and minimal sulphur is the only addition. The wines are “styled to be enjoyable for everyone.” The more I spoke with Hayden, the more I realized how creative and artistic he is; he is confident to take risks and use his ingenuity to go against the grain, regardless of critics, and that is inspiring.

Organised Chaos’ fruit comes from two key producers in Hawke’s Bay. The Pinot Gris is from the Petane vineyards. Hayden met Philip through making wine at Askerne, and Philip had brought him on as a consultant. As they worked together, Hayden respected what he saw in Philip’s growing philosophy. When choosing fruit for Organised Chaos, he knew he loved Petane’s Pinot Gris, and wanted to stay away from the big, popular microclimates of Hawke’s Bay and champion for the minor ones, like Esk Valley. Hayden explains, “the beauty of Hawke’s Bay is the huge variety that we have. Why can’t we champion that? Why do we have to have our ‘Marlborough Sauv?’ That’s a cop out. If we explored the Hawke’s Bay regions more, each has amazing things that should be highlighted in them if they’d have the right things planted.” The Chardonnay and Syrah come from Pieter Koopman’s Hopes Grove vineyard in the Pakipaki area of the Havelock Hills. This region, another minor one in the Bay, is another Hayden wants to champion for because of its limestone soils; he admires the particular aspect of Pieter’s vineyard, as well as the organic growing techniques he follows.

The vineyards that supply the fruit are, not surprisingly, very important to Hayden. “I don’t find speaking about them hard. I know them inside and out. I use environmentally focused growers. I feel good about that. It’s working with those smaller growers. It’s slightly tougher because the grapes are more expensive, but I’m okay with that. I’d much rather have the full story of the grapes being from Petane and Hopes Grove than that I bought them off the bulk market. I have the freedom to hand pick when I want and get the fruit that I want. I can’t cut corners. I need to keep a relationship with the growers to keep the integrity of the wine.”

Hayden makes the wine at Hawke’s Bay Wine Company and goes in to taste it every single day through harvest. That’s right; he’s there seven days a week, every week, back and forth from the vineyard for his full-time job. He says, “the wine industry is not as glamorous as a lot of people think. Admin is also of the not so glamorous side of things. Spreadsheets. If you’re in the wine industry you can spreadsheet!”

Being largely passionate for the vineyard, I wondered why he became a Winemaker and Viticulturist, rather than pursuing the vineyard route alone. He regaled me with a story of a time when he realized he knew so little after graduating, other than the basics. “I was sitting with Jenny [Dobson] and in passing conversation, I asked, ‘how do you choose which blocks go through malo and which don’t?’ Two hours later we were still talking coppers and this and that. It’s amazing that she knows that, but that’s for that vineyard and those yeast. You go next door and it’s different again. There’s the concept of it being this endless spectrum of input from fruit growing conditions, Winemaker, etc. I was intrigued with it ever since.” He also explains how wine-making is art to him. “I’m a bit of a chemistry nerd and what goes on is incredible. Ten Winemakers can be given the same grapes and come out with different wine. That’s artistic; it’s maybe not from a wine lover’s point of view, but it intrigued me. Through that intrigue, it taught me to love it.”

Hayden has learned a lot from his experience in the industry. His biggest lessons are that “wine can be personal as well as sociable.” He gives the advice to “back yourself. You have to back yourself in a tasting environment.” He has learned to “not sweat nature. You can complain all you want but at the end of the day it’s out of your control. Mother Nature is just a beast and you’ve got to hold on for the ride.” He says about his career, “I certainly never knew I’d be doing this but I’m loving it. It’s the perfect balance of science, growing and being outdoors, sales, chat. It’s pretty cool when you can be driving a tractor one day and in Auckland the next holding dinner over a tasting. Variety scares a lot of people, but I’ve had some of my best ideas sitting in a tractor.”

He says without hesitation that starting Organised Chaos has been worth it. “The hardest thing was doing it this way, and leaving the passion project for another day.” Kemp wasn’t offering him a “vanity project,” but a “business opportunity.” He says, “it’s a totally different way of thinking about your own label.” Hayden’s humility shone through during our conversation; even though it came about in a way he didn’t expect, he seized the opportunity, took the challenges head on, and now produces wines and a label he is very proud of. He has proven that he can more than meet the specifications set out to him for the label and make well priced wine that people enjoy, with fruit sourced from high quality vineyards. Most importantly, he’s proven that he can rise above the challenges and doubts of others and do all the above with integrity to release a product that’s true to what he believes is right. I highly encourage you to try one of Hayden Penny’s Organised Chaos wines as soon as you get the chance!

To purchase Organised Chaos, head to their website, www.organisedchaos.co.nz, or find them on Instagram @organisedchaosnz. They also have a wine club, #jointhechaos where you can receive the wines regularly for 15% off and free freight. Great Little Vineyards and Kemp Fine Wines in Auckland distribute the label and there’s some on-premise places you may see it as well.

So cheers to trying something new and enjoying the Organised Chaos.

The Amoise Story; “Unadulterated” Wine Producer in Hawke’s Bay

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I always love a story in which wine finds someone who was truly meant to be in the industry, but just wouldn’t have thought to look there at first.

Amy Farnsworth is the owner and Winemaker of Amoise (pronounced am-was), a boutique and “unadulterated” wine label in Hawke’s Bay, New Zealand. Amy’s story is one of passion, patience, persistence, and the pull of nature. With 17 harvests under her belt, across 6 countries, Amy truly has a vast array of personal experience to bring to her label.

Grape Harvest time at Domaine Alain Graillot – Crozes Hermitage, France 2012

Amy was raised by a Canadian father and a Kiwi mother in White Rock, a small city in the Vancouver area. She remembers childhood trips to New Zealand to visit her Mom’s side of the family, on which she grew familiar with the Kiwi country and culture. After high school, Amy decided to enter a career in Criminology, with the goal of becoming a lawyer. To help with tuition fees, like many students do, she got a hospitality job. It was while working at Uli’s Restaurant in White Rock that she had two significant experiences with wine that ultimately ended up changing the course of her life.

Uli’s employed several professional male servers that had extensive wine knowledge, and were selling “huge wines like Opus One” to the customers. A self-driven hard worker, Amy knew that if she wanted to compete with their sales, she needed to educate herself on the world of wine, and she began taking WSET courses.

She also recalls one fateful night that Uli pulled a wine out of his cellar that she will never forget. When I asked Amy about the first significant wine she remembers, she didn’t pause for a second before telling me exactly what it was, a 1971 Joh. Jos. Prüm Riesling Spätlese from the Wehlener Sonnenuhr (Sundial) Vineyard. “It stopped me dead in my tracks,” she says about the Riesling. She had previously loved Wolf Blass Yellow Label Cab, but the Riesling “opened up a whole new ball game” for her. “I was drinking South Australia and Napa but there’s a whole other world out there, and thank God for that. I had no idea. I’d never tried wine like that in my life.”

As Amy continued advancing in her WSET courses, she moved to Vancouver to work in fine dining. She completed her WSET Level 3, and then decided to begin her 2 year WSET Diploma; she soon realized Criminology couldn’t compete with wine, and pursued wine studies full time. She eventually lost interest in the hospitality side of the industry, and began working in fine wine stores, like Liberty Wine Merchants, and for importer Liquid Art Fine Wines in Vancouver, who had the largest biodynamic portfolio in Canada. She willingly traded in a higher income for valuable experience, and her work with Liquid Art fuelled her passion for not only wine, but specifically biodynamic and natural wine. Her WSET Diploma took a back seat when she was promoted into their office and chose to focus her energies on sales and marketing, and learning about biodynamics. She was tracking the lunar calendar, observing key differences between biodynamic and conventional winemaking and knew she was “all in” with biodynamics before she even set foot in a vineyard.

In 2009, the recession hit Canada; Amy knew that her job was at risk. Her company had been importing biodynamic wine for a special New Zealand producer in Central Otago; she had actually been the author of their story and had sent it to trade customers and private clients across Canada, and had previously met the Winemaker. She contacted them on a whim to ask for employment, and thanks to her connections, was able to secure a job at their vineyard. She made the move to New Zealand to do her first Kiwi harvest at Felton Road Winery.

Working at Felton Road was “the experience of a lifetime” for Amy. She stayed on for a full year, which she highly recommends to anyone wanting to seriously enter the industry. “Anyone can do a harvest for a couple months, but the year round experience is the most important.” It was during her year at Felton Road that she explored all sides of the winemaking business, “from vineyard to Cellar Door and winery.” That year, Amy discovered in her heart that “Winemaker” was part of her identity. She remembers thinking, “this is amazing. I need to keep doing this,” and she says about Felton Road, “I feel I started at the top. The bar was set so high after working there.” Her reasons for this are because of “the Ethos, the community, and how they look after the animals and the plants.” She was already passionate about biodynamics, but after integrating into the community of Felton Road, she was captivated.

Harvest – Castiglione Falletto, Piedmont, Italy

Following Felton Road, Amy lived in Burgundy for two years where she obtained her Diploma in Viticulture and Oenology. Upon completion, she began traveling to different countries “to work the harvests and live, eat and drink through different cultures.”

Hand sorting Pinot Noir Grapes – Burgundy, France

In 2017 she returned to New Zealand for a harvest job at Paritua Winery, in Hawke’s Bay. She enjoyed the comradery with her colleagues and the Winemaker, and decided to stay on. As it so happened, a position opened up for Assistant Winemaker, and it was awarded to her. Even though she was making wine for Paritua’s two labels, Amy’s desire was to make her own.

She was ready to start Amoise, but 2017 was a difficult vintage in Hawke’s Bay. Winemakers only get one chance each year to do what they do; Amy made the painful decision to wait another year, because she knew that if she used the grapes from 2017, the wine would need intervention, and that went against everything she envisioned for her label. She was supported with advise from a wise Hawke’s Bay Winemaker and mentor, Jenny Dobson, who “truly wants the best for everyone,” and had suggested that 2017 wasn’t the strongest year to make her label’s debut. It was an extremely tough call to choose to wait, but Amy knew it was serendipity.

Cabernet Sauvignon – Hunter Valley, Australia 2017

In 2018, Amy searched tirelessly for organic fruit, and with it being so difficult to find in Hawke’s Bay, she had begun to accept the postponement of her dream for Amoise, yet again! As fate would have it, she happened to sit next to another Amy at a wine tasting, who became a great friend. Her new friend happened to be cousins with an established local winemaker, and he had some organic fruit she could purchase! It was Pinot Gris, and a small amount of Gewürztraminer. Amy recognized the opportunity in front of her and seized it.

Amoise harvest with help from friends – Hawke’s Bay 2019

Amy driving the tractor during Amoise harvest – Hawke’s Bay 2019

She had unfortunately had an accident that year involving a knife falling into her foot, so she was casted up and in a moon boot during the harvest season; Amy did not let that stop her from producing the wine she knew she needed to make. It was going to be a natural wine; it had to be hand harvested, and she was relentless. She literally dragged her moon boot through the vineyard to harvest the grapes, got the fruit into the winery, then hobbled around the winery until she physically couldn’t walk anymore. Her friend, Amy, was there to help her, and she couldn’t have done it without her. “Right from the get go we’ve been supporting each other and that is what community’s all about.”

Literally, through what must have felt like dream-crushing delays, freak knife disasters resulting in actual blood, sweat, and tears (and a moon boot), and thankfully, a supportive wine dream team . . . the 2018 Amoise Gris was born!

Amy released it in October of 2018, and made 70 cases (of 12). She didn’t want her wine to be similar to so many of the other Pinot Gris available on the market. Hers is a Pinot Gris, and she chose to add “a sprinkling of Gewürztraminer to spice it up,” and to make an orange wine. This means that for the one month fermentation, she chose to leave the skins of the grapes in with the juice; she also allowed both varietals to ferment together. The skins add complexity, tannin and body, and the Amoise Pinot Gris is definitely not boring or typical!

Everything is also hand bottled, and labelled, by her and her partner, Greg. The label showcases some of the essence of Hawke’s Bay in that it’s a friend Harry’s painting of Te Mata Peak and Cape Kidnappers, two significant landmarks of the region, with her signature captured from her chalk labeling on the barrels to spell “Amoise.”

As for the name, “Amoise” is Amy’s Canadian nickname. Her family still calls her by it, and that’s how she was known in her “hospo days,” the times she remembers with fondness when the love of wine found her, and she embraced it; it is fitting that her own label be called after a name with such endearment.

Amy has the 2019 Amoise Pinot Gris in the works, as well as a red wine this year, 2019 Amoise Cabernet Franc. Both are “unadulterated wines,” as Amy refers to them, and follow her strict winemaking philosophy: organic grapes, only certified bio-grow fruit, with no additions, and no sulphur.

Beautiful, hand picked Amoise Pinot Gris – Hawke’s Bay 2019

Working as a team for the Amoise harvest – Hawke’s Bay 2019

She avoids using the phrase “natural wine” to describe her product, because she has significant experience and research invested into the topic, and says that “natural wine has no legal definition and for almost a decade the EU can’t come to a consensus on how it should be labelled legally!” Alternatively, she chooses to label her wine with the phrase, “no additions or adulteration of any kind,” and aims to spread the word of what organic, biodynamic and natural wines actually are, and their key differences.

Amy explains that organic wine is made from organic grapes (no herbicides/pesticides/insecticide sprays). Biodynamic wine is made with organic grapes, but also by observing the lunar calendar and applying Biodynamic techniques. Natural wine is also made from organic grapes, but it uses little to no intervention, and no additions (only natural yeast, no enzymes, no sugars, no acids, no fining agents, little to no sulphur, etc.) Amy however, doesn’t even add sulphur, which is why she prefers the term “unadulterated.” Her wine is literally as pure, genuine, and naked as a wine can get.

Her company mandate, and number one goal, is “responsible natural winemaking.” Her mandate came from her experiences making wine in France, where she adopted the belief to never release a wine that is faulty, or that she wouldn’t drink herself. “It’s not about putting grapes in a vat and praying for good results.” She watches her wine so closely. “My intention is always to make it without intervening. Altering the temperature is the only intervention I’ll do, if needed.” She also believes that taking care of the vineyard is of utmost importance. She explains how the quality of yeast and fruit in the winery is determined in the vineyard. She embraces the French model that marries winemaking and viticulture, in which “people do everything . . . making the wine is only a snapshot of what you do.” She loves being in the vines. It really all starts there for her.

Amy and Gus – Black Estate, Waipara, North Canterbury, New Zealand

Steep slopes of Cornas, Northern Rhone, France

After listening to Amy describe the attention to detail, and the purity of her wine, it’s clear to see that it’s her baby. I was quite happy to enjoy the bottle she shared with us, knowing I wasn’t putting anything in my body that didn’t come straight from nature. Amy genuinely works with the earth and nurtures the fruit as it transforms into a wine that is a pure expression of the terroir, vintage and place. There’s a snapshot of history behind every Amoise label, and her wine takes those who enjoy it back to that vineyard, that season and those moments in time, as a wine has the incredible power to do.

As with many new businesses, Amy has had an uphill battle getting Amoise off the ground. Aside from the 2017 missed start, the unpredictability of where from or if her fruit would come in 2018, plus the moon boot harvest, she has had the huge challenge of trying to educate New Zealand wine consumers on what a natural wine actually is. Educating Kiwi consumers has become a large part of not only her company mandate, but her personal one, as she is so passionate about the biodynamic process, and making wine the natural way. She aims to raise awareness in the market that there is an alternative style of wine that’s available for those that want it. Amy does many Pop-up events with food and a selection of her own and other natural wines, that set out to educate the community and spread knowledge within the industry.

Stirring water as part of Biodynamic Preparations

Aside from the educational challenge, 2018 was another delicate year, and although Amy knew she wanted Pinot Gris and the spicy Gewürzt she loves, she didn’t have control over the timing of the harvest. The grapes came in that year with some botrytis, which was a factor of nature that was beyond her control. She made the decision to honour her beliefs, and made a natural wine, with no sulphur or additions, despite the challenges with the fruit. Working full time at Paritua has also limited the time that Amy has had to spend on Amoise. Her and her partner do “Power Hour” at 6:00am where they both work on their own businesses. She sacrifices sleep before her day job so that she can dedicate time to her label.

One of Amy’s biggest lessons is that the wine industry is hard. “Nothing’s ever easy. You have to work with nature. You have to be adaptable. You have to accept Mother Nature.” They say that if your job aligns with your passion, you never work a day in your life. The more Winemakers I meet, who are truly passionate about what they do, the more I see that this is sincerely true. It is arduous work, and can appear unrewarding, but those that possess passion know they’re where they belong. Amy is one of those people. When I asked her if it was worth it, she responded with a big, “yes. There’s something about it that keeps me coming back. This is my art. This is absolutely my passion.”

Poplar Grove Winery crew at harvest – Penticton, Okanagan Valley, Canada

If there’s something Amy would like to see more of in Hawke’s Bay, besides a greater understanding of natural wine, it would be the strengthening of the wine community, and a deeper desire to learn from each other. “There’s never a point where you can go, ‘I’m fully satisfied with that.’ There’s always new info, new things to be shared.” She gives the example of Syrah ripening in Hawke’s Bay. “We’re all struggling with it. Let’s share information. Let’s learn from each other, and share the knowledge that we have.” That is why she was pleased to see the start of the HBVine group last year, that aims to share and exchange data and vineyard techniques.

To try Amoise wine, get in touch with Amy via her Instagram account @amoisewines, or visit her at one of her Pop-up events. She’ll be participating in the Hawke’s Bay FAWC (Food and Wine Classic) with free events featuring natural wine and food by Chimera restaurant on 8 and 9 November. Follow her on Instagram to stay in the know.

I encourage you to visit her events; bring your friends to experience some of the special, unique and delicious, unadulterated Amoise wines for yourself. Arrive with an open mind, an appetite, and a willingness to learn something new, and you might just be swayed towards some exciting and alternative styles of wine.