The Organised Chaos Story; Breaking the Boutique Wine Mould

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Hayden Penny is the owner and Winemaker of Organised Chaos, a brand that started quite differently to most others. Contradictory to many boutique producers I’ve met, Hayden took some coaxing in order to start his label. More on that later; first, let’s get to know Hayden a bit.

Hayden is the second eldest in a family of five kids. He was born in Paeroa, which he explained for the non-Kiwis in the room as the famous town known through the soda, L&P. He was 8 years old when his parents moved the family to Hawke’s Bay. Because Hayden has a serious interest in sports and couldn’t stand the thought of working in an office, he chose to pursue physiotherapy. He went to Dunedin for Uni, and was recruited onto the Dunedin Rugby Football Club, which ended up keeping him in Dunedin, even after deciding physiotherapy wasn’t for him. He was eventually offered a contract to play Rugby in Dunfermline, Scotland and played a season over there, at the time unaware that the country would later have a sweet significance in his life.

While in Dunedin, he met Bryce Edmonds of Zaria Wines, who offered him work on his family’s vineyard in Hawke’s Bay over the holidays; that turned into an annual job for three years. That time brought to light Hayden’s passion for the vineyard, so he decided to enter EIT. He had unfortunately missed the entrance date that year, so he worked on a farm doing a table grape harvest in Bourke, Aussie in the meantime. He then came back to NZ in 2003 to go to EIT; he remembered his passion for being in Bryce’s family vineyard, and his experience on the farm had given him more familiarity with it. For these two reasons, he was most interested in the Viticulture side of the program. He comments, “I hadn’t really drank much wine other than cask wine at Uni, but thought, ‘why not? I’ll enroll in both of them,’” and signed up for Wine Science too. It didn’t go so well at the start though.

“First tasting class, we all sat down and all the wines came out. Everyone else is saying ‘bubble gum this and spice in that,’ and I thought, ‘that’s not what it tastes like or smells like at all to me. This is not for me. It’s too hard out.’ I went to talk to the lecturer and said, ‘I’m going to pull out. I don’t get those flavors and aromas. I was getting this and this, so I’m obviously wrong.’ He said that the thing with wine is everyone is different. You can’t be wrong. If you smell that and taste that then that’s what it tastes like, other than faults.’ I was learning that wine is this thing that is so social yet it’s so personal as far as the aroma and the flavor profiles. From then on it gave me the confidence to say what I smell and taste.”

Hayden Penny

With those critical lessons learned, Hayden stuck with it and went on to graduate first in his class for Viticulture, and second for Winemaking. He won an EIT scholarship to go to Italy, the Romeo Bragato Exchange, and while there he was often told by people in the vineyards not to try the grapes because of the sprays on them and the withholding period until they were safe. He says, “after that, I knew I wanted to work organically.” Hayden comments about Italy that, “on that trip I was introduced to skin fermented wines, which has become a real thing for me.” He now sits on the interview panel to determine the student who receives that same scholarship. After graduating, Hayden did some “season hopping,” as he describes it, to gain exposure to different ways of doing things. He tried to work for as many organic producers as he could, but says that in order to fund his travel, he had to work for “the big guys” as well; it was all experience none the less.

Doing a dig out in California, 2007

Meanwhile, Hayden’s wife Tarryn was growing up in her native country of Scotland. In her early 20s, she decided to leave Scotland and see a bit of the world. She ended up in New Zealand, and made some lasting friends, one of whom happened to be Hayden’s cousin, Shelley. Later, when Tarryn was back in the U.K., Shelley came to visit. As fate would have it, Hayden was visiting his brother in London. Shelley asked both Tarryn and Hayden to come out for dinner one night, and due to a long day of beer and cricket, Tarryn almost cancelled! Thankfully, she didn’t, because she and Hayden hit it off right away, and have been a couple ever since. Although their relationship has consisted of lots of long distance, they stayed committed to each other and eventually bought their house, finally moving in together in 2011. They had their son, Otis, in 2016. Hayden is a huge fan of the Bay and says that other than his family being here, “in all of the regions I’ve worked in, I couldn’t see myself getting behind the styles they were making other than Hawke’s Bay.” His 15 year old daughter, Carys, also lives here, so being in the Bay is a win win.

2009, Harvest time in Bulgaria

Hayden had done 20 vintages for other people before he started his own label, and he comments, “I don’t wish I had done it sooner. It came at a good time.” He says, “it always made me laugh when people at EIT would graduate and say, ‘yeah, I’m a Winemaker.’ I never felt like that. It takes 10 or 15 vintages to know what you’re doing. I’ve learned so much through working for other people, and you’re always learning. Even if it’s something you definitely don’t want to do, you’re still learning.” He has held positions like Assistant Winemaker at Te Awa in 2006 and 2007, and has done vintages in Calistoga, the Yarra Valley, Marlborough, Spain and Bulgaria. He returned to NZ to take up the role of Winemaker and Viticulturist at William Murdoch in 2010. In 2013 he was working at William Murdoch, and Supernatural Wine Co. approached him to see if he’d make wines for them; he stayed on at Murdoch while making wines for Supernatural in 2013 and 2014. When Supernatural offered for him to make the change full time in 2015 to make the wine, and run the vineyards, he happily obliged. With them being the biggest skin ferment producer in the country, the first producer of a Pet Nat Sauv Blanc, and a big Pet Nat producer, the job was right up his alley. Ironically, he and Tarryn were married at the same vineyard, before he joined the team.

Supernatural Wine Co. in 2018

Hayden is still at Supernatural, so how did Organised Chaos come about? His achievements were recognized by Kemp Fine Wines, a boutique wine distributor, who approached him to see if he could fill some gaps in their portfolio. They desired to add a small producer, who could make Hawke’s Bay wines with care and attention; they wanted the wines to be fruit forward, pleasing to the palate, and ready to drink now. Over several conversations with Kemp, and Tarryn, Hayden had to decide if this was something he wanted to do. It’s not necessarily his “passion project” like so many other Winemakers have in the Bay, but he realized that “the hardest thing to do is sell wine when you’re starting a label,” and he had the sales people coming to him. All he had to do was make it.

He was unwilling to compromise his personal philosophy and knew that the wine would have to be something he was proud to put his name on, so through multiple chats with Kemp, they came to an agreement, and Organised Chaos became a reality. “For me, it’s an expression of me. I’m not going to squeeze margins. I’m not in wine for a business. I’m in wine because I love growing and making wine.” Hayden describes the wines as a “fresh, vibrant and textural expression of a modern-day Hawke’s Bay.” Tarryn says when they discussed the label they realized, “we can do this with integrity and to Hayden’s beliefs.” Hayden comments, “I always thought when I introduced a label it would be organic and blah blah. At the end of the day, we haven’t got any leg up or land or anything. Maybe I can do a passion project further down the line. We can’t do it now, but we also can’t do it if we sit in our 9 to 5’s either. We have to take a risk and try something.”

2019 was the first vintage of this very new label, and Hayden made 2 tonnes of each. He’s adding a Gamay Noir, and possibly Chenin Blanc this year, so he’ll produce 8-10 tonnes in 2020. The Gamay and Chenin will come from the Two Terraces Vineyard in Maraekakaho. Stylistically, the wines are made to be “fruit forward, with not much winemaker influences. They’re all stainless steel fermented, with not much oak influence. Hawke’s Bay [in general] is pretty heavy on the oak. They’re released on the 14th of October from that vintage, and I want them drinking well then, [in a] super fresh and super vibrant fruity style.”

The labels represent the name beautifully. Every label has an edgy, black and white design of its own pattern. They’re similar, yet different. The whites feature horizontal lines, and the reds have verticals. To show organised chaos on the 2-dimensional label, they used designs inspired by Franco Grigani, an Italian optical artist. The logo is “creating chaos but using straight lines; it’s a play with angles.” The name is from a memory Hayden has of working in the vineyard at William Murdoch one very complicated vintage. He remembers saying, “this is just organised chaos.” He had suggested Murdoch use it as a secondary label at the time, but in hindsight, Hayden’s grateful they turned it down.

2013, working at William Murdoch

Hayden is stylistically most proud of the Syrah, because it was the biggest challenge. Organised Chaos Syrah is light, fresh, and fruit forward. The pepper comes as a secondary, well-integrated component. Hayden uses the MS clone, which is “superior” in his opinion. The most shocking trait of his Syrah though, is that it’s a 2019, and we’re already drinking it. It was released in October of 2019.

Releasing a Syrah in the same year it was harvested has lead to Hayden receiving more than his fair share of criticism. “’Oh you can’t do that,’ people say. Well why? Who’s making that rule? I’ve got my distributor saying people want this style.” I must admit that I too was skeptical of what a 2019 Syrah would taste like before I tried it, but I was pleasantly surprised and couldn’t wait to share it with my wine loving friends. Hayden has truly had an uphill battle with the naysayers with this wine, but his attitude about it is inspirational. “To me, it was a personal challenge. Everyone says you can’t. I thought I’d try it and see. Hawke’s Bay has the traditional wines already. I want to do something different. Push the boundaries slightly, but why not? Where are the boundaries? Who sets the boundaries? Stylistically it’s so different. It was a roll of the dice to go that way. I was fairly confident I could get it ready on time.”

He really enjoyed seeing people’s reactions to it being a 2019, and then positive responses after trying it. He comments that “on launch day, people were genuinely intrigued.” He loved “seeing the reaction of people enjoying it and loving the brand,” but clarifies that he’s proud of all the wines. Tarryn says that she’s been “blown away by the support of friends and family and word of mouth through colleagues, etc. It makes me proud that people genuinely love the wines.” Hayden says he’s not a huge believer in shows and awards, but the wines have been recognized by Steven Wong and Bob Campbell.

Hayden has faced challenges other than just how his young Syrah is perceived. He explains, “natural wine gets slugged off all the time by conventional producers. We don’t do it the other way. You do what you want to do and I will too. There’s this negativity towards the natural wine sector. There is some hatred for it.” He found that in creating a young Syrah, people saw him to be “breaking tradition with the vintage thing. Breaking the mould,” but mentions, “I haven’t even found that a problem really because it’s been made for that. There’s not one type of person it appeals to. This is targeted at anyone that’s just keen to try something different, or fun wines.”

As for the winemaking philosophy for Organised Chaos, Hayden quotes, “these wines are a celebration of the chaos that is, and a tip of the cap to the chaos that was. They are a reflection of the moments, inspirations and influences, of my journey throughout the world of wine-growing, organised into my personal expression of the wines that Hawke’s Bay does best.” I love and identify so much with Hayden’s life philosophy and how he believes that “things don’t have to be as they’re told they have to be. What’s wrong with embracing imperfection? Who dictates perfection?” He doesn’t label them as organic or natural but makes them as naturally as he can. He uses yeast for the whites for “purity of fruit and to keep them fresh,” and minimal sulphur is the only addition. The wines are “styled to be enjoyable for everyone.” The more I spoke with Hayden, the more I realized how creative and artistic he is; he is confident to take risks and use his ingenuity to go against the grain, regardless of critics, and that is inspiring.

Organised Chaos’ fruit comes from two key producers in Hawke’s Bay. The Pinot Gris is from the Petane vineyards. Hayden met Philip through making wine at Askerne, and Philip had brought him on as a consultant. As they worked together, Hayden respected what he saw in Philip’s growing philosophy. When choosing fruit for Organised Chaos, he knew he loved Petane’s Pinot Gris, and wanted to stay away from the big, popular microclimates of Hawke’s Bay and champion for the minor ones, like Esk Valley. Hayden explains, “the beauty of Hawke’s Bay is the huge variety that we have. Why can’t we champion that? Why do we have to have our ‘Marlborough Sauv?’ That’s a cop out. If we explored the Hawke’s Bay regions more, each has amazing things that should be highlighted in them if they’d have the right things planted.” The Chardonnay and Syrah come from Pieter Koopman’s Hopes Grove vineyard in the Pakipaki area of the Havelock Hills. This region, another minor one in the Bay, is another Hayden wants to champion for because of its limestone soils; he admires the particular aspect of Pieter’s vineyard, as well as the organic growing techniques he follows.

The vineyards that supply the fruit are, not surprisingly, very important to Hayden. “I don’t find speaking about them hard. I know them inside and out. I use environmentally focused growers. I feel good about that. It’s working with those smaller growers. It’s slightly tougher because the grapes are more expensive, but I’m okay with that. I’d much rather have the full story of the grapes being from Petane and Hopes Grove than that I bought them off the bulk market. I have the freedom to hand pick when I want and get the fruit that I want. I can’t cut corners. I need to keep a relationship with the growers to keep the integrity of the wine.”

Hayden makes the wine at Hawke’s Bay Wine Company and goes in to taste it every single day through harvest. That’s right; he’s there seven days a week, every week, back and forth from the vineyard for his full-time job. He says, “the wine industry is not as glamorous as a lot of people think. Admin is also of the not so glamorous side of things. Spreadsheets. If you’re in the wine industry you can spreadsheet!”

Being largely passionate for the vineyard, I wondered why he became a Winemaker and Viticulturist, rather than pursuing the vineyard route alone. He regaled me with a story of a time when he realized he knew so little after graduating, other than the basics. “I was sitting with Jenny [Dobson] and in passing conversation, I asked, ‘how do you choose which blocks go through malo and which don’t?’ Two hours later we were still talking coppers and this and that. It’s amazing that she knows that, but that’s for that vineyard and those yeast. You go next door and it’s different again. There’s the concept of it being this endless spectrum of input from fruit growing conditions, Winemaker, etc. I was intrigued with it ever since.” He also explains how wine-making is art to him. “I’m a bit of a chemistry nerd and what goes on is incredible. Ten Winemakers can be given the same grapes and come out with different wine. That’s artistic; it’s maybe not from a wine lover’s point of view, but it intrigued me. Through that intrigue, it taught me to love it.”

Hayden has learned a lot from his experience in the industry. His biggest lessons are that “wine can be personal as well as sociable.” He gives the advice to “back yourself. You have to back yourself in a tasting environment.” He has learned to “not sweat nature. You can complain all you want but at the end of the day it’s out of your control. Mother Nature is just a beast and you’ve got to hold on for the ride.” He says about his career, “I certainly never knew I’d be doing this but I’m loving it. It’s the perfect balance of science, growing and being outdoors, sales, chat. It’s pretty cool when you can be driving a tractor one day and in Auckland the next holding dinner over a tasting. Variety scares a lot of people, but I’ve had some of my best ideas sitting in a tractor.”

He says without hesitation that starting Organised Chaos has been worth it. “The hardest thing was doing it this way, and leaving the passion project for another day.” Kemp wasn’t offering him a “vanity project,” but a “business opportunity.” He says, “it’s a totally different way of thinking about your own label.” Hayden’s humility shone through during our conversation; even though it came about in a way he didn’t expect, he seized the opportunity, took the challenges head on, and now produces wines and a label he is very proud of. He has proven that he can more than meet the specifications set out to him for the label and make well priced wine that people enjoy, with fruit sourced from high quality vineyards. Most importantly, he’s proven that he can rise above the challenges and doubts of others and do all the above with integrity to release a product that’s true to what he believes is right. I highly encourage you to try one of Hayden Penny’s Organised Chaos wines as soon as you get the chance!

To purchase Organised Chaos, head to their website, www.organisedchaos.co.nz, or find them on Instagram @organisedchaosnz. They also have a wine club, #jointhechaos where you can receive the wines regularly for 15% off and free freight. Great Little Vineyards and Kemp Fine Wines in Auckland distribute the label and there’s some on-premise places you may see it as well.

So cheers to trying something new and enjoying the Organised Chaos.

The Hancock & Sons Story: Creating Family Legacy Through Wine

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John Hancock grew up on a farm in Australia, that although in the Coonawara wine region, had nothing to do with wine. His parents gained interest in wine only once John entered the industry. One day, John was on his daily commute into the town school, when he began browsing some books on the bus, and as fate would have it, he came across a book about how to make wine at home. Intrigued, he decided to give making fruit wine a go. John finished his high school years at a boarding school, where he happened upon a chemistry teacher who shared about his hobby of making mead. Still fascinated by the process of fermenting, John began making cider from apples he took from the school dinner tables. He joked that he had a “semi commercial operation of slightly sparkling cider!” His business of slightly sparkling cider lead to a fully sparkling passion to make wine; after graduating, he enrolled at Roseworthy College, Australia’s first agricultural college, founded in the late 1880s. Although agriculturally based, Roseworthy offered a winemaking component, and their website still boasts that many of the best-known names in winemaking have passed through their doors. John went straight to work upon graduation, and as of 2020, he has done an amazing fifty vintages, with seven in Australia, two in France, and forty-one in New Zealand.

In 1972, John did his first harvest in the Barossa. He described how different it was to today’s industry. “There were lots of people there forever, forking grapes off a truck for ten hours a day. There was no way of tipping. You would smoke and drink as much as you wanted to. It wouldn’t happen these days! We would spend three or four hours plunging Barossa Cab and Shiraz. You could bloody walk across the top of it.” John went on to describe the astronomical gap in quality he’s witnessed in his fifty years. “You don’t want to know how wine was made back then. They would add almost anything: sugar or water to skins and ferment and add more, etc. to make different wines or fortified wine. They would turn over a ton of grapes four times. The fruit was terrible. We were processing more than the whole of New Zealand at that time, seven thousand ton a day of grapes. Brandy and spirits and fortified wines were big. The guy who was head winemaker had a philosophy that above ten degrees, it all went to distillation.” John just laughed as he told this story and said, “now we know different.”

In 1979, Jim Delegat had posted a winemaker job for advertisement in Australia, and John applied. Jim drove to Berri to interview him and ended up offering him an eighteen-month contract that brought John over to New Zealand. John has fond memories of Jim, who “paid for a ten-week trip around Europe with my partner to learn the wine industries. Just fantastic. Delegat was making less than one thousand ton a year at that time.” He commented that he “loved working there because I had free creative reign to try new things,” and as we know, it’s experiences that foster some of the best learning. John did four harvests for Delegat, before helping to start Morton Estate. There, he implemented the practice of commercial barrel fermentation of Chardonnay, as one of the first places to do it in Australasia. He had been to Burgundy during the harvest of 1981 and witnessed it there. He remembers thinking it was “really bizarre” but saw it work; he came back to New Zealand and slowly edged his way into it, becoming slightly known for it. For example, Delegat won their first gold medal for Chardonnay in 1981, with their 1982 Chard winning Wine of the Show at the precursor to the Air NZ Wine Awards in 1983. It was at Morton where John made his first barrel fermented Chardonnay, their Black Label Chardonnay. He had wanted to be a winemaker since that childhood bus ride and was finally living that dream. “I have never done any other job and don’t want to. It’s too late now,” he joked.

He is also the founder of the well-known winery and wine brand in New Zealand, Trinity Hill. He was in London in 1987 at Bleeding Heart Restaurant, and ran into some friends, who believed in him as a winemaker and said to him, “look, if you’d like to start something on your own, we’d like to invest.” He spent years searching for the ideal vineyard sites and had some great experiences with the Gimblett Gravels. In 1993, he said, “let’s do it,” and bought the land. In 1994, he planted Trinity Hill’s first vineyards, leaning largely on Bordeaux varietals for blends, and the ever popular Hawke’s Bay Syrah. John is no longer involved with the brand today, but it was a large part of his career to which he owes much experience.

Hancock & Sons was founded in November of 2017. John’s got two sons; he points out that only Willy is involved with the business right now, but it’s called Hancock & Sons because he’s got them both, and the door is always open to either of them to be involved. The fruit for this label specifically comes from the Bridge Pa Triangle, and not the Gravels, as in John’s opinion, that’s where you need to be in Hawke’s Bay to produce great Chardonnay. He’s formed a lot of relationships in fifty years, so going into this label, he already knew who he wanted to source fruit from. He keeps a small number of growers, and commented, “I’ve known them for a long time and I know good growers.” He wanted to produce Hancock & Sons in Hawke’s Bay, because he’s had “quite interesting experience with fruit from Hawke’s Bay and I think it’s quite good!”

You’ll find three wines in the Handcock & Sons portfolio, a Rosé, Chardonnay and a Cabernet Franc. The Rosé is made from Cab Franc, not Merlot, and they have done nothing to change its natural colour. The label and name of the Rosé, the inaugural Hancock & Sons wine, represent the legacy from which the family came. John’s great great grandparents migrated to South Australia from Cornwall on a ship called “Lillies.” Willy explained that “coincidentally at the time of harvest, there were lilies in the vineyard where we got our fruit.” The Hancock’s wanted their first wine to be one that many could appreciate and enjoy, not something for a niche market, hence their debut with Lillies Rosé. You’ll find their family crest on all their wines, representing John’s history in the industry and the family legacy. After all, John started Hancock & Sons to be about family and legacy, with the intention of leaving it to the boys. Trinity Hill wasn’t suitable for that, as he was in partnership with other investors; Hancock & Sons is a small label that’s just for them.


As for the winemaking philosophies they hold, they’ve blended new world with a bit of old-world knowledge. John speaks of working with a viticulturist from Burgundy, who used to “taste the fruit from top to bottom… and taste through all the barrels. He would open bottles from all over the world. Fantastic guy.” John learned from him to try everything, and to be open minded. John also notes that “we’ve both done harvests in France. That’s had an influence on the way I’ve approached wines. Rhone. Paul Jaboulet. I admired La Chapelle’s top Syrah. Trinity Hill Homage was made with that in mind. He gave us cuttings of Syrah and Viognier to bring back to New Zealand.”

Willy was born in 1993, the year Trinity Hill was being built up, giving him mainly childhood memories of family life at the vineyard and winery. He says fondly, “I grew up at Trinity Hill.” His first memories are when the winery was being built in 1996 for the 1997 harvest. He remembers Tip, the dog, and getting to help with “little jobs here and there.” It wasn’t until the end of high school though, that Willy decided to make his own way in the industry. “You’ll never make any money in the wine industry. Be a lawyer,” John says he had advised Willy. Willy just responded with, “You always seem to have a lot of fun though!” Willy continued, “Dad always said ‘don’t get into wine. You won’t have money.’ I guess what I saw is that you can have a lot of fun. The places you end up travelling to are invariably beautiful and you meet amazing people.”

Willy worked in the Trinity Hill Cellar Door, and at a restaurant, The Don, that his godparents owned in London as an Assistant Sommelier. He recalls them having four to five hundred bottles from all around the world on their wine list. “You get to taste everything. Huge amount of wines you can’t try in New Zealand.” He’d been on a two-year Working Holiday Visa for the U.K. and when it ran out, he wasn’t ready to leave. “There was a college for winemaking in the U.K., and I thought, ‘should I give it a go? Should I not?’ I studied for three years over there.” He then went through California and worked for Bob Linquist at a place in the Central Coast Valley growing Rhone varieties. He was provided with a car and house, as well as wine in exchange for getting no pay. After, he got in touch with Craig Thomas at Church Road in Hawke’s Bay, and landed a harvest job there, working on the front end as a Harvest Supervisor in 2019. Willy said about Church Road, “I loved working there. They have a great crew.” He’s chosen to continue his career in the industry, and notes “there was never any pressure [from his Dad]. If anything, there was the opposite! Do what you want to do. But this is what I want to do.” One of the rewards Willy has already experienced is the many relationships built in this industry, as well as “building bridges. Getting invited back to a place is pretty cool.”

One of the challenges they’ve have had to overcome relates to sales. “To have the time with a full-time day job to do the bits and pieces that need to be done,” has been hard work. John currently works at Moana Park, where he also produces Hancock & Sons, and Willy is a Cellarhand at Hawke’s Bay Wine Company. Their full time jobs require them to be creative to meet their goal to sell directly to the consumer as much as possible. There are some retailers outside of the Bay that sell their wines, but it’s important to John to keep this label small. “I don’t want to get too big,” he said, as he knows where that leads. “I’ve done the big business thing. If you own vineyards and a winery you never make any money.” Size is less important than the success of the business that’s to be the legacy he leaves to his sons.

An additional challenge is the way consumers buy, as John explained. “It’s so trend driven, the wine industry. People want to drink something else. So you dig it out and plant new, but it’s three years before you can make the wines and try to sell them. If you want to plant something that doesn’t exist in New Zealand at the moment, you have to bring it in from Europe, do the quarantine, etc. From the time you have the brainwave to do it, it’s ten years.” By then, the trend has shifted, and people want something else; or do they? Willy’s learned that “people are fickle. We don’t know what we want and if we do, we can’t articulate it. We’re not prepared to pay what we need to pay for what we want. You go to Cellar Doors and talk to people. They don’t know what they want. They think they like something but don’t actually know.” John added that he “underestimated how little wines at $35 actually sell. At least 80% of wines that are sold have been under $20.”

He’s learned that there is a sizable gap between making wine that is an art form to the winemaker, and making wine that consumers actually want to drink. “Wines with minerality; the average person who drinks a wine doesn’t care. “There’s a generation that hasn’t gotten into wine yet. They’ll get into it. We have to incorporate the millennials and make wine that people are going to drink.” Over the course of John’s career he’s learned an invaluable lesson. “I used to think if we’ve made wines that I like, then people are going to like them too. But now I’ve changed that. We’ve learned that we have to think about what other people like too.”

In watching the evolution of the industry in the last fifty years, John was able to comment on some new challenges for up and coming winemakers. In his day, “you had to complete two harvests and get a good report at Roseworthy before you could graduate.” With the increase of wine’s popularity and prestige, many people are entering the industry with naivety. He says, “everyone wants to be a winemaker,” but cautions, “do a harvest before you go to school. It’s not glamorous. I’ve been involved with designing three wineries now.” He’s also noticed that “very few people leave their jobs, so the succession is low.” This leads to a lack of winemaking jobs for new grads. John graduated from Roseworthy in 1973, and describes that at that time, “you had to have a degree or do another Ag degree before Winemaking. There was an average of ten people graduating each year. They were in huge demand. It was not paying well. $7000 a year was my opening salary, but we were in demand. How many now in the Southern Hemisphere are graduating?” When he graduated, he got a job right away. “Now you’ve got to spend ten years dragging hoses. I missed all that.”


To sit down with someone who has spent his entire career in this industry and has contributed so much to its development, was an honour, to say the least. John’s gained wisdom about winemaking, and about life. “Work ethic is probably the most important thing of the whole lot,” John said, and added, “even if you don’t know what you’re doing, work hard. Past a point, you can’t learn that.” Willy mentioned that he’s taken that lesson to heart and he’s really had to prove himself, coming into the industry as John Hancock’s son. “Even if you don’t know what you’re doing if you can work hard, people really respect that. You have to work harder to prove them wrong as a winemaker’s son.” John reflected on his relationships as well. “I’ve been divorced twice. It really gets under your skin and becomes the driving factor in your life. If you want to be successful in the wine industry you can have one mistress. Your family suffers. I spent so much time away from home.”

In asking John and Willy why they continue to work in this industry, their answers clearly show they both have passion that drives them. “It’s the greatest job in the world but not the highest paid,” John said. “It’s a really interesting industry. If people were in this situation in the used car industry they would be gone tomorrow. People rarely leave the industry.” Willy responded with, “that’s a good point. From the outside, you’re being wet and cold and hungry and tired. But you still want to do it.” John agreed with, “gets under your skin, doesn’t it?” Willy regaled me with the story of his longest shift yet. “Everything in Sancerre, it’s all Sauvignon. We had to get it all in in ten days. It was nuts. I did a thirty-six-hour shift. You get into this twilight zone where the fruit comes in and you press it. What other job could you do that in? You wouldn’t do it if you didn’t love it because you couldn’t. You’re going to see two sunrises on this shift and get no money for it,” Willy joked. “You couldn’t tell a car salesman that.” John agreed and added that his longest shift was fifty-four hours. “It’s a buzz. Adrenaline rush. You’re creating. That’s the thing.”

In sitting down with them both, the respect that Willy has for John was apparent, and his desire to learn from his Dad, and soak in his stories and wisdom is refreshing. John has those years of lessons to pass on, and he has lived through the largest growth of the New Zealand wine industry yet. He’s seen it all, from turning over fruit and adding sugar to make fortified wines, to now, when New Zealand is producing wines that compete with the best in the world.

John isn’t in wine for the fluff. He isn’t full of dramatic, romantic comments and goals. John has been through that already, and he has learned what works and what doesn’t. He has seen the change, and he accepts the new generation and the ideas and insights that come with that, which is why he wants to involve his sons. This label really is designed to be a legacy. John and Willy work well together and enjoy their working relationship. Willy commented, “my number one goal is to learn everything I can from my Dad. I’d be an idiot not to!”

I found their wines to be unique, flavoursome, soft, aromatic and interesting. The nose of each struck me because their intriguing aromas invited me to think about them in further depth. As we neared the end of the evening, John commented to Willy, “they open up so well these wines; that’s what I really like about them.” When you purchase Hancock & Sons wines, you’re buying a label that is made with care, attention, purpose and a sense of family pride. “You’re always proud of the next one coming along,” John said about their wines.

You can purchase Hancock & Sons wines through their website, hancockandsons.co.nz, or find them on Instagram @hancock_and_sons. They are working on getting a fortnightly blog up to share more of their story with followers, and are currently on Instagram, Facebook and Twitter. Some Glengarry’s and Liquor Kings stock their wines, but John and Willy are happy to courier them to you or drop them off personally on their way around the Bay, in order to sell directly to you as much as possible. Follow them on Instagram to stay in the know, and to get some of the 50th Anniversary vintages of John’s wines. Vintage 2020 is wrapping up, and previous vintages of all three wines are ready to buy and are drinking beautifully. So choose a wine, or all three from Hancock & Sons, and sip on fifty years of winemaking experience, perfectly blended with a young winemaker’s aspiration, finished off with the touch of a New Zealand legend, and the legacy of a family.

Level 3 and 4 Have Brought Me Here

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It’s too much to take in. It’s a lot to process. How are you all doing? My brain is running in a million directions right now. I’ve got so many thoughts I’m fighting to make sense of. Bear with me here. Reach out, please, and tell me how you are coping.

New Zealand has gone to Alert Level 3 today, with the advancement to Level 4 happening on Wednesday. The country will effectively shut down, with the exception of essential services, for 4 weeks. Or longer? No one knows. That’s the part that’s hard. The whole world is being challenged with this huge unknown. We are so human and so limited. Usually I sit on my blogs for a while before posting, but today, I’m processing with you as I write this.

My job. Do I even have one to go back to? How many people are going to be unemployed? Statistics are saying 10,000 people in retail jobs are going to be without work (rnz.co.nz). Already, over 30,000 businesses have applied for subsidies for their staff (nzherald.co.nz). Our country relies on tourism and it’s gone. It’s gone. Just like that. 8 days ago we had a Church Road Live concert with 400 people in our park. A cruise ship came in and a team member took a group on tour. 8 days ago. It feels like months ago.

Vintage 2020. Thankfully, the wine industry has been considered an essential service! There were a few hours today once we heard the announcement that we were going to Level 4 that we weren’t sure they would be permitted to continue working. Trying to imagine New Zealand without wine for 2020 is something I don’t even want to think about. Praise the Lord that they can continue bringing that fruit in and tending to those ferments. It’s a crucial industry for our country. We’re still awaiting specifics. Vintage 2020 will forever be a special, rare and valuable vintage to this world.

The future of our economy. How is this going to affect all of us? Will any of us be able to pay for our mortgages? Our rent? I went to the supermarket today and cued to get in. The shelves were bare. I did my best to adhere to the regulations they have put on food items, but still had items confiscated from me at the till. We are on rations. Rations. We are on rations. This is what you read about in WWII novels.

The 4 week isolation. I realize this is essential to stop the spread of the virus. And I realize that the physical benefits to stopping human contact outweigh the mental and emotional benefits to continuing it; however, there will still be mental effects that we will deal with in order to prioritize our physical needs of eliminating the spread of this virus, like those that come from lack of human contact.

Human contact is a basic human need. Seeing someone face to face. Hugging someone. Seeing their smile in person. Working side by side as a team. Celebrating together. These are all things that all of us crave and need in varying proportions. This virus is cutting off one of our most basic needs from us. Introverts all over the world might be soaking this in, meanwhile all of us extroverts are going into a state of panic. My biggest fear for this next month is being lonely. Bored and lonely. Missing human contact. I will have to do some soul searching and face something I’ve never faced before: this much time to myself. Isolation was the punishment my parents gave me as a child. It’s a punishment to me. How will I deal with this? I am now faced with the challenge of turning this huge bag of lemons into some amazing lemon wine.

We’re all being challenged to do something none of us have ever had to do before. But, what I’ve learned so far in my life is that we can always do more than we think we can. And we can do this, extroverts! We can face this challenge. We can overcome this, and we’re about to prove to ourselves what’s possible… while eating wholemeal pasta, no name beans, and the only 2 salad dressings I was allowed to buy today. Like. A. Boss.

If there’s other things I’ve learned, first of all, we as humans don’t like being told what to do. Many of us are struggling with this isolation and this virus, because we don’t like being told we can’t go out and can’t see our friends. We’re not good at listening. We think we know best. We’re not good at submitting to authority. We’re not accustomed to this. That’s why it has to get to this extreme. Secondly, we take so many creature comforts for granted. Going out for a meal. Stopping at a drive through. Going for a coffee. Going to our friend’s house for a visit. Having people over. Going to work. Going to the gym. Entering a building without thinking of how many people are in it. Going anywhere in public without hand sanitizer, gloves and masks. We take all these things for granted. We’ve just lost all of them.

I said to my boss today, “remember when just a few weeks ago I was complaining that I never get any time off work? Now all I want to do is go to work.” This puts everything we do and everything we know into perspective, doesn’t it? It’s amazing how quickly the world around us can just fall apart. 8 days ago it felt normal. Now, I have questioned everything. Was the last day we were open my last day ever serving customers at Church Road? It may have been. I don’t know. It is completely mind blowing to me that this is happening. And how fast it’s happened.

Faith moment: God knew this was coming. 2020, the year for which my word is “vision” couldn’t have left me more blindsided; this is a time in my life where I’ve had the least vision I’ve ever had, and when I have the least is when I can lean into God the most. This is a year where all of us as a global community have had no way to envision what is to come. It’s a day by day life right now. Rather than live by my vision, or what I think I want, I have to trust God’s vision entirely. He saw this coming. This was no surprise to Him. And I have no other choice but to believe He has a vision that includes me being taken care of in it. We’re living in another country, and although our visas aren’t up for a while, we’ve been thinking of what’s next. Now we’re just taking it one day at a time and one hour at a time.

Where are my extroverts out there? I am such an extrovert! Extroverts gain energy from social interaction, and we thrive on it. We need external stimulation through relationship. When we can’t get it, our energy is sucked from us. We become drained. Verbal processing is a common extroverted quality. We like to talk things through. I find I personally can’t completely deal with a stressful situation without talking it through with someone, which has now become writing it out. Psychology Today says, “People who identify as extroverts tend to search for novel experiences and social connections that allow them to interact with other individuals as much as possible. Someone who is highly extroverted will likely feel bored, or even anxious, when they’re made to spend too much time alone.” Bored, check. Anxious, check. Anxious about being bored, check!

Human touch is a basic need. There are all of those studies I’m sure you’ve heard of where the babies that get held grow into mature, healthy people, and the babies that don’t get held die. Okay, so don’t quote me on that, but look them up. Human touch has been linked to many positive benefits in society, like building greater trust in relationships, decreased violence, increased immune systems and lower disease and stress levels, strong team building, improved learning, and an overall well-being (kcha.org). “Physical touch is the foundational element of human development and culture…we should intentionally hold on to physical touch” (kcha.org).

Face to face communication is critical to our relationships; there’s nothing that can compare to being in the same space as someone else, and sharing in community. Yes, FaceTime and social media are keeping us more connected than ever before, but it’s second best to the real thing. There’s actually a condition known as “skin hunger,” or “touch deprivation“ with symptoms such as being less happy, more stressed, and generally more unwell, along with a reduced ability to experience and read emotions or form meaningful attachments in life (psychologytoday.com). All of this, just from a lack of contact. There are people who, pre-Covid-19, were experiencing this, and who are now going into isolations for various lengths of time, perhaps with nobody to give them any face to face contact. Perhaps they are elderly and can’t see their children or grandchildren anymore, or maybe they’re single and living alone, and going to work, or the gym, or their church, was their only form of social contact, and that’s all been stripped from them for an indefinite time.

Isn’t it ironic that through that same touch, that normally brings us so many positive benefits, we can spread something that will kill us all if we let it? It’s gotten to us in a personal way. It’s affecting many people physically, and everyone else mentally, emotionally, relationally, and financially, to name a few. We’re all being affected by this virus in one way or another.

So what are we going to do about it?

We can’t give up. We have to keep going. We have to stay positive. We have to find hope. We have to find things to laugh about. We have to do our best to simulate human contact. Let’s stay in touch. Let’s unite as the communities we are and let’s band together to overcome this. We can overcome this. We will. Slow and steady. One day at a time. We, as the globe, will get through this. We, as humans, will fight. We will cry if we need to. We will rest. We are being forced into a period of rest. Let’s take advantage of it. We don’t normally rest this much because we live in a constant state of busyness. We will meditate. We will spend time getting to know ourselves more. We will cut this thing off eventually. We will look back on that year that Covid-19 happened and it will be part of the struggle that shaped us. We are living part of history. This will be in the books.

So here’s to the fight. Cheers to you, doing what you need to do. Cheers to governments that are giving their best to make the best decisions they know how to in unprecedented situations. Here’s to uniting as a community.

I wish you the best, wherever you are in the world, and with whatever part of this you’re dealing with.

The 3Sixty2 Story; Sustainable Boutique Marlborough Wines

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Alice Rule is the face behind 3Sixty2, a boutique wine label producing small batch Marlborough wines. Along with Cooper, the dog, who has a big piece of Alice’s heart, Alice spends her free time paddle boarding, or catching up with friends.

Growing up as the oldest child in her split family, Alice knew no other life as a kid than to work hard, help her Dad around the dairy farm on which she was raised, and watch out for her younger sister. Born and raised in a rural area in the Bay of Islands, Alice and her sister would choose between who would feed the calves and who would make their lunches before racing to catch the bus to Kawakawa School. After school, she went straight back to work to help her Dad finish up anything that needed to be done on the farm. She was no where near wine then; it wasn’t a part of her upbringing.

School wasn’t a big priority to Alice as a teen, and she was kicked out of high school at the age of 17. Her parents finally had enough and told her she needed to get herself together and do something meaningful with her life. She decided that training as a chef sounded intriguing, so she enrolled in the course at the Culinary Institute of NZ. Part of her requirements was a 3 day per week job in a restaurant. As chance would have it, she came across a job at Marsden Estate, a small, family owned winery. Every day, the whole family (even Grandma, Alice notes) sat down for coffee together at 10.00am, and included the staff. One morning, a contractor called Hobo said to everyone at coffee, “why do you have Alice working in the kitchen? Do you know who her Dad is?” He recognized the farm skill and pure hard work ethic she had and moved her into the vineyard instead. Alice comments that “from there, there was no looking back. I knew wine was for me. They shipped me off to EIT to study wine.”

Once she graduated, she returned to Northland to work there; however, during her time at EIT, she worked part time for Hoggle, the Vineyard Manager of Moana Park. She asked if she could help after she was done school for the day, and he said, “I can’t pay you, but yeah.” Alice says about Hoggle that “he became a real mentor of mine, so I learned as much as I could. And he’d pay me in this wine called ‘Hog Snort’ he made himself. Hog Snort was a real luxury as a student and I had to work really hard for it cause I only got a few bottles!”

Alice has worked 10 vintages now, at a wide range of New Zealand wineries. She’s worked at some smaller places, like Marsden Estate, Omata and Fat Pig in Northland, Craggy Range and Church Road in Hawke’s Bay, as well as huge ones like Indivin and Corban’s. She’s even done 2 vintages in the same season, starting in Aussie, and finishing that same autumn at Moana Park in New Zealand. She was a Technical Viticulturist at Te Mata too, which was a great expression of her vineyard passions.

So why did she start her own label? In 2016, she realized that even with her experience and education, the vineyard she was at paid the bird scarer the same wage as they paid her.

She was over working for little to make someone else’s wine dreams come true; it was time for her to take the leap and start building towards her own dream. She called up her good friend, Phil, who is a winemaker in Marlborough to see if he would partner with her to produce the kinds of wines she wanted to make. Even as a small start up, she had her long term vision of being an international brand in mind, and knew that Marlborough Sauvignon Blanc was key. With a personal love for Chardonnay, she wanted to produce it as well. Phil agreed, and they were off.

With Phil and the winery Alice uses being in Marlborough, and her desire to make a Marlborough Sauv, it makes perfect sense that all her fruit comes from that region as well. She lives and works in Hawke’s Bay, because she feels it’s the place to be with its accessibility to Auckland and Wellington, the two main centres that distribute her brand. She travels to Marlborough monthly to personally check in on the wines, is there during harvest, and communicates daily with her winemaking partner, Phil.

Her day job is with a tech company out of Auckland, and she is currently working on a project for NZ Wine Growers on the Technical Advisory Committee for Sustainable Wine Growers. Sustainability is a huge passion of Alice’s, and she dedicates her heart and soul to not only the sustainability of her brand, but on creating ways to improve the sustainability of the industry across the country. She says about her job that her “hours are all over the place,” but it “gives flexibility to spend on the wine” and to work with her customers.

The 3Sixty2 name pays homage to the land where Alice is from, as well as the history of the industry in the country. She had won a Young Viticulture award when she was in EIT, and instead of a trophy she received a copy of “Chances and Visionaries” by Keith Stuart, who wrote about the history of New Zealand wine. Alice says she “always refers back to that book,” and there was the story of how James Busby brought cuttings into New Zealand and was teaching orphans to grow grapes. He had taken over 500 cuttings from Europe, but only 362 survived the journey. Alice explains that the name “pays homage to a visionary that I have great respect for.”

As well as sustainability, focusing on reducing carbon emissions, and going plastic free as much as possible, Alice’s company mandate revolves around “driving the circular economy.” She gives the example of glass to explain. “Glass is circular. It’s made out of natural products and the bottles I use are, on average, 67% recycled glass.”

She makes the point that often, conventional wines are criticized for not being as sustainable as organic ones, but with all of her research and experience in the industry, she has found that the best wines are grown with a mixture of the two. There have to be certain practices taken into account to make a wine sustainable. Alice explains, “the best vineyards I have worked in grow cover crops, reduce pesticide, use fewer chemicals, and do less passes through the vineyard. This is because the sprays are more efficient, support microbial activity in the soil, compost, and typically use less copper, which I quite firmly believe is the most toxic chemical to soil health and is less likely to cultivate.”

On the somewhat controversial topic of organics, she comments, “I think organics has taught conventional producers a great deal and is an important part of the wine-producing biosphere and how we treat our land. But I challenge the common perception that organic grape production is kinder on the soil.” She wants to bring greater awareness to sustainability in all schools of winemaking.

Many producers focus on making wine as naturally as possible, but Alice feels “the packaging the wine comes in should be as natural as the wine itself,” and therefore pays lots of attention to hers. As well as advocating for low weight bottles, she uses no cellotape, only FSA, New Zealand made boxes, and Environmark Gold certified labels from a specific producer. She has also created “362 Trees for Bees” and partners with an initiative supporting New Zealand native plantings.

Similarly, in taking responsibility and care for her environmental impact, she wants to care for those that she contracts with, and says that if she can make her wines better, she can pay her staff better. “I never want to pay anyone as little as I was paid. There’s got to be a better way.” She points out that “it’s an element of sustainability we often forget about.”

As of 2016, you’ll be able to find 3Sixty2 Sauvignon Blanc, and Chardonnay. Most recently, in 2019, Alice added a red to her label, Pinot Noir. She describes it as “not delicate or floral,” and because of the smaller berries she got, she was able to give it “more concentrated skin contact.” Like Alice’s other wines, it’s unique in that it’s a “kick you in the face Pinot Noir.”

She does partial wild ferment on all of her wines, which contribute to more complex and interesting flavours. Even her Marlborough Sauv is 25% wild fermented. She “loves the character of what it brings and how it expresses the terroir.” For the rest, she prefers to inoculate with a 5-in-1 yeast that brings out more complexity.

She doesn’t like too much reduction in Chardonnay, and prefers a restrained version, similar to the styles she was helping make in Northland. She uses hand harvested fruit, presses it in whole bunches and ferments it in old oak barrels for a subtle flinty character. She has been experimenting with oak marbles from Tony Bish too. She loves some oak in a Chardonnay, but as sustainability is key, she poses the question of, “what am I going to do with all these barrels after I’m done with them?” If she can find a way to impart similar character, that’s more sustainable, that’s her number one goal.

She produced just over 3000 bottles in 2016. 2017 was around the same, but she faced the same challenges as many did in 2018 with a less than desirable vintage and decided not to produce that year. She’s had other challenges as well, like her original brand not standing out on the shelves. She was in a difficult relationship that was taking its toll when she released her first label, and admits that it didn’t get the thought it should have. She has completely rebranded since and is proud of her new branding.

Her labels showcase the honour she pays to the history of New Zealand wine. On the Chardonnay label you’ll see the pattern that was on the original, hand written treatise that Busby documented. The circle represents the official stamp on the original documents, a symbol of authority. Alice loves that her labels represent not only where wine began for her, in Northland, but where it began for the country.

In addition to overcoming the rebrand challenge, Alice explains how difficult it can be as a solo, woman founder. She is supporting herself and her brand in a region away from her family. “We work our guts off in this industry and the days are hard and expensive.” Is it worth it? Alice joked that “if you’d asked me last week, I’d have sold it to you! But this week, yeah, it’s worth it.” Her jestful response shows how difficult and emotional this industry can be. Despite that, she says, “I love 3Sixty2. I love making wines. I love being in the industry and I love making blends.” She clearly has a lot of love for what she does, and also realizes it’s her art. “I’m a creative person. I love talking with my winemaker and looking at interesting components, and next steps.” Both wines have done her proud, with the Sauv getting a Silver Medal through Bob Campbell’s Real Review, and the Chardonnay getting Bronze.

When I asked her what she’s learned being in this industry, she responded with the word “grit.” She’s realized the biggest lesson is that “you’ve just got to take the punches and carry on going.” She comments that “the business part is intimidating and sales are hard,” but she’s proactive in facing the challenge head on; she’s enrolled in a weekly business course to help her grow in those areas. Alice is determined and when she faces challenges, she chooses to “find the motivation to carry on. You’ve got to sink or swim.”

She is grateful to see that “there are good people in the industry fighting tooth and nail for their dream and it is not easy.” Alice comments that “the most magical thing” is the “good people that support your dream,” and seeing customers love her wine. “There’s nothing more exciting than seeing your wines loved. There’s nothing more satisfying than that.” She comments about industry people and customers alike, that “the people have made all of the challenges totally worth their while.”

You can find 3Sixty2 wines at boutique wine stores in Auckland and Wellington, as well as Milk and Honey in Hawke’s Bay. If you want to enjoy them at home, find her on Instagram @3sixty2 or order online at http://www.3sixty2.com.

Wines by Jenny Dobson; The Story of a Legendary Wine Producer

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Jenny Dobson: winemaker, boutique wine producer, icon in the New Zealand wine industry. When I had the chance to sit down with her to hear and write her story, I was honoured, to say the least.

Jenny, a born and raised Kiwi, grew up in a time where licensed restaurants were rare in New Zealand. The wine industry was basically non-existent. Her father was English, and for her parents, wine was a regular part of any meal; they drank it, and shared it with the children as per their cultural norms. Although they chose wine mostly from South Africa and France, Jenny’s father had a special love for Chateauneuf du Pape. Jenny remembers adding McDonald wines to their table when they began gaining popularity in the 70’s.

Even as a child, Jenny had a fascination with aromas, and most of her memories are linked through scent. She can vividly remember the smell of the Rosemary bush and the Lily of the Valley at her childhood homes, along with a fascination with the diversity of smells and flavours in wines; she wanted to discover the underlying reasoning for this. She is scientific by nature, so she entered a Science programme in University, but couldn’t envision herself inside a lab full time and wanted to be part of nature. She discovered that working in wine could provide that.

Vineyard at Harvest time in 1989 – Chateau Sénéjac

With the Wine Science degree not yet established, she transferred to Food Science, where she took a course on sensory observation; she realizes now how “invaluable” that course was to her “understanding of taste and the importance” of it. With a professor passionate about wine, Jenny was able to focus her schoolwork in that direction. As an independent learner, she spent her personal time reading every book, article and study she could get her hands on about tasting or making wine. There is a book shelf in every room of her house, full of wine books, that she graciously offered to lend to me! It was at the end of her 3rd year in University, after all of her school-driven and personal research, that she knew wine was her passion, and she says “if you don’t have passion you could not work in the industry.” 

Jenny in the old cellar at Chateau Sénéjac in 1986, 6 months pregnant

She’s always excelled at science and maths, and used to think she “had no artistic bones,” but her opinion has changed.

“Fine winemaking is art. So many of the decisions are felt. They’re a sense of what is going to be right. [Winemaking] so deftly combines science and art…You need scientific rigour but artistic license and openness of thinking to push boundaries. I love the fact that wine can not be made to a chemical formula.”

As soon as she graduated, she travelled to France, motivated to learn from some of the “best and oldest” winemakers in the world. She says she was “very naive” in her move there, but was “lucky enough to get a job at Domaine Dujac in Burgundy.”

Her job at Domaine Dujac involved her living with the family, and doing everything from “babysitting, cleaning, vineyard work, cellar work,” to eating and drinking with the family. She realizes how fortunate she was to be able to “drink so widely with Jacques and Roz,” and she explains the rarity of his wine collection.

“I had a glorious introduction to wine. In most wine producing areas in France in those days you only drank the area you were in. You wouldn’t find anything else in the Supermarket. Because Jacques’s Dad was Parisian, he had started a cellar for Jacques when he was young including wines from around Europe; Jacques added to it with wines from the new world, so I had the pleasure of drinking and getting to know fine Burgundy, but also wines from around the world.”

Bottling Blanc de Sénéjac in 1988

Jenny attributes much of her wine making philosophy back to the time she worked at Domaine Dujac. From Jacques she learned the value of “reflecting vineyard vintage variety,” and that “wine is made for people to enjoy.” She also learned that she values “integrity and authenticity” in her winemaking. “It’s working hard at every stage, especially in the vineyard, not tweaking at the end,” and if you drink Jenny’s wine, you can be sure she’s taken pride in it’s authenticity at every stage.

After working at Domaine Dujac, Jenny moved to Paris to work with the famed Steven Spurrier, who started a very controversial wine school. If you’re a wine enthusiast, you’ll know his name. Steven Spurrier organized the iconic and history-making Paris Tasting in 1976, in which the 1973 Chateau Montelena Chardonnay from Napa Valley won the blind tasting, to everyone’s shock, putting California on the wine map. He was instrumental in beginning to bring Californian wines into France in the 70’s. Jenny comments about Steven that he had a similar philosophy to Jacques, in that the “diversity of wine is the beauty of wine. Every bottle, every property is different.”

Jenny began working with him in 1981, and her role was enough to make any wine lover jealous! She explained that after the historical 1976 Paris Tasting, winemakers from all over the world wanted to be featured in Steven’s shop. She was part of the selection process; she tasted applicant’s wines, and helped chose those lucky few that would be fortunate enough to grace Steven’s shelves. She also worked in his wine school, and gave 2 hour courses on French wine, appropriate cheese pairings, and French regions and helped organize and participated in many tutored tastings run by L’Académie du Vin.

In Paris, Jenny expanded her world palate, had one of the best jobs any wine lover could ask for, and on top of that, met Charles, the English grandson of a wine merchant with offices in London and Bordeaux, and the love of her life. Before you think it was all sunshine and roses though, imagine her living in a flat on the 6th floor in the building’s roof, with no toilet, in which she could literally touch both walls at once with arms stretched. The toilet was on the 4th floor and was a squat toilet. There was no lift. She jokes about a huge upgrade from that place when she moved to her second flat with a toilet and a bedroom! Despite the quirky places she called home, Jenny says with fondness, “I loved living in Paris.”

Vineyard, Autumn 1988

She did miss winemaking though, so she moved to Bordeaux and got a vintage job in Graves at Chateau Rahoul, which was part owned by an Australian man and wine industry icon, Len Evens. This also happened to be in 1982, one of the most iconic vintages in Bordeaux’s history.

One evening, she went along to a magazine wine tasting, and as Charlie was in the merchant business, he was there. They met casually; she went back to Chateau Rahoul to finish her vintage job, but then moved back to Paris. She was at a wine bar one evening, when she met the owner of Chateau Sénéjac, who offered her a cellar hand job in Bordeaux. She moved again, back to Bordeaux, in Steven Spurrier’s delivery van of all things! The day she arrived in Bordeaux, she was out for lunch, and there was Charlie, at the same restaurant. Eventually they found themselves in the same social circles, and “the rest is history,” as Jenny says. They were married in 1984.

Jenny, Charles and their children in 2000 – New Zealand.

Charlie being a wine merchant has contributed to Jenny’s diverse palate. She explained how the businesses operated at that time. Bordeaux Negociants, wine merchants, would buy wine “en primeur” from the properties (Chateaux) around 6 to 8 months after harvest. The wine was then sold at a later date, sometimes before and sometimes after bottling to other merchants in and outside of Bordeaux and to private clients. This pre-purchase of wine by the Bordeaux merchants helped shoulder the cost of production for the Chateaux. The Chateaux would present barrel samples to the merchants for tasting and Charlie would bring them home at the end of the day for Jenny to evaluate as well. Jenny commented that “in retrospect, that was a huge advantage” for her, because she “got to taste the finest Bordeaux wines when young and also drink them when mature. It gave [her] a benchmark for the young wines she had in barrel at Chateau Sénéjac.”

Vineyard in Winter, 1984/85

She has also made 13 vintages of Bordeaux, and because she stayed all year long, she gained knowledge of the vineyards, what to do in the cellar, and onwards; she saw the entire process. She learned “the effects of ferments on the wine in bottle, 2 years later, 3 years later, and how the vineyard choices translated into the wine.” She realizes that is something else that has helped develop her skill in winemaking; she “had a vision of where the wine was going in years and years of time.”

We discussed not only making wine, but what it’s made for. Jenny believes that wine is made to be consumed and enjoyed, and that the industry today is pushing towards simply selling an alcoholic beverage, rather than appreciating an art form, as it was meant to be. “It’s made to sell product for people to drink and get drunk rather than educating them about wine so that it’s looked more so as an art form than a beverage.”

She shares how they had “wine every day” in France. There was “no such thing as a non-wine day. Sometimes we finished the bottle, sometimes we didn’t. It depends on your attitude. We always looked on wine with pleasure and enjoyment, not as a guilty sin… If it’s always there, there’s no compulsion.”

Jenny explains what the enjoyment of wine brings to her. “I drink wine for it’s diversity. For it’s intellectual stimulation. For it’s flavour and taste.” She explained it so beautifully, and I couldn’t help but completely agree.

Jenny and a friend, Norma, tasting Pinotage at Te Awa in 2000 – Hawke’s Bay

“It’s like music or painting, or any form of art. If you just have background music, anything can be there. If you’re actually listening and understanding then you have a greater appreciation.

Jenny believes “the more people know about wine and get excited about it, there will be less mass consumption.” These are the kinds of palates she is mindful of in her work.

Jenny and Charlie had their 3 children while in Bordeaux, but eventually decided to move to Jenny’s home country, New Zealand. When I asked why she chose Hawke’s Bay, she answered that it seemed the “logical place” because “you can ripen the Bordeaux grape varieties” that she was used to working with. She had also done a vintage in Western Australia, where she gained experience with Chardonnay and Syrah, also key varietals in Hawke’s Bay. She and Charlie visited every single wine region in the country before making their final decision, just to be sure!

When she first arrived in the Bay, Jenny began working as a wine consultant, but found it to be “isolating.” She noticed she was only getting to be involved when things went wrong with wine, and customers needed her to fix it. A job came open at Te Awa Farm, and Jenny spent a “glorious” 12 years as the winemaker there. She got to really know the vineyards and the wines; when it went through a change of ownership, she decided to move on. The consultancy she does now is hands on. (Jenny had been racking barrels all day before her interview with me.)

Jenny with a press in the new winery in 1987

New winery, 1987

With Jenny’s experience and clear appreciation of the artistic side of wine, I was curious why it took her until now to start her own label. First, Jenny believes wine starts in the vineyard, so she wasn’t ready to do something for herself if she had to be buying fruit. She has her own now, that she fell upon quite interestingly. She had a client in 2009 that had some land on Ngatarawa Road, and asked her what he should plant. She had been reading studies about the Italian grape, Fiano, and thought it would be great for the Bay, as it was interesting, and had good acitity. It was a “throw-away comment,” as she describes it, but she told him to plant Fiano. She came back a year later, and he had planted it, and said to her, “well, are you going to make it?”

She made the first Fiano in 2013 for her client, and again in 2014. The plan was for her to continue making it for him, but due to personal reasons in 2015, he asked if Jenny wanted to take it over. She agreed, and made a small batch of the first Jenny Dobson Fiano. In 2016, she realized, “it was more wine than I could drink myself!” She released it to the public in 2017. Another reason she hadn’t started her label sooner was simply because she “was getting enough enjoyment out of helping other people make their own wines,” but she has realized, “if I don’t do this now I will never do it.”

Jenny’s Fiano

In 2018, she was inspired to add a red wine to her label, but wanted a unique one. She began exploring Hawke’s Bay Merlot with the aim to give it the “appeal that people like about Pinot Noir,” like “fragrance [and] texture but lightness and freshness in the mouth.”

As she works as the winemaker for William Murdoch Wines, and adores the character of their organic vineyard, she bought some fruit from them. She wild fermented it in oak, with whole bunch Malbec and Cab Franc “for texture and fragrance.” She explains that she “didn’t know what was going to happen” and that she was “being guided by the wine.” She basket pressed it and aged it in barrel, taking it out 18 months later in mid-September. Her red wine will be called “Doris” after her grandmother; Doris was “formidable, way ahead of her time, had vision, [and] didn’t follow any conventions.” Jenny’s favorite memory of her is her purple hair, so watch for that on the label. For the wine to represent its unconventional style, Jenny is also putting it in a Burgundy bottle, not a Bordeaux bottle, like other Merlots. She doesn’t want people to “taste it as a Merlot,” but rather “a red wine.” Doris is being bottled in October, and will likely be released next Autumn, “based on how she looks.” Jenny has carried on with Doris in this past 2019 vintage, and has some ideas to expand her label in 2020. She describes her current production as “tiny” at 80 cases or less of Fiano.

Because Jenny is always reading and learning, the 2019 Fiano has some new elements in the winemaking. She had read a study about Fiano that claimed that the skins have a compound in them that can contribute additional flavours, and that soaking some skins in the juice could enhance the character of the wine. Jenny did a 4 L trial tank to test out that theory. She bottled off a small amount of the trial tank for future testing to determine what she wants to do for the 2020 vintage. She says, “even with tiny amounts, you have to always be open minded and thinking of what you can do. Can I make a better wine? A different wine?”

When I asked Jenny out of all the wines she’s made, which she’s most proud of, she answered, “all of them!” She said they’re “like my children.” Some of her favorites are from the “difficult vintages, where you come out with something so good. It’s not the standout best in a line-up, but it’s best because you know the elements and Mother Nature were against you, but you’ve worked with it to produce something so good; it makes you feel really satisfied.”

Jenny’s story is amazing, but it’s not without challenges, many of which have been related to her gender. She says that being a woman is “an extra challenge that men don’t have to factor in.” When she was working in France in the 80’s, there were “signs outside cellars saying women weren’t allowed to enter the cellar.” They had “funny ideas” like the fact that “women had funny acids in their body that turned wine to vinegar, or if a woman had her period and came into the cellar the wine would re-ferment every month.”

Jenny was the first female maitre de chai in the Medoc; being a history maker leaves an incredible legacy, but it’s never easy. “It was a male dominated business” and people wondered how women would be able to manage the home, a family, and a career in wine. “Women were shut out because the industry people knew it was all encompassing.” When she did eventually have her children, she took a few days off, and was then right back into the work. She breast fed in the vineyard, with her baby strapped to her chest. She was bottling (not milk – wine) 3 days after giving birth. She lived on site, and the kids grew up around the vineyard and the winery. She successfully accomplished being a wife, mother and a winemaker. She had to overcome being the only woman making wine in the Medoc, but she did it. How? “My wines spoke for themselves.” She proved herself to the French people. She truly is a legend.

Winemaking is also a very physically demanding job. Jenny admits that she’s tired at the end of the day, but also points out that “so is a man working in a cellar.” There are different challenges for women today than when she began her career, yet she is confident we are moving in the right direction and knows that “a woman starting today will not face the same challenges” that she had to. “It was all men but me,” Jenny says. It’s “a lot closer to equal now; we are growing up with women and men in it together now.”

She doesn’t want to be known as a “woman winemaker.” She just wants to be known as a “winemaker,” like anyone else. She makes it clear that she doesn’t think “women or men are better winemakers. There are people that are better winemakers” than other people. She is also clear to point out that she knows it’s not all men that discriminate. “There are people that discriminate, not just men.”

With her current label, there are the challenges of selling the wine. Jenny has thought to herself, “[consider] the amount of money I make on each bottle – am I crazy? Why am I doing this?” She is doing it because she is creating “wines of distinction and individuality.” This also makes them “a bit harder to sell,” especially in the small Hawke’s Bay.

When I asked Jenny if she thinks it’s worth all the challenges, she gave a resounding, “yes! I wouldn’t be starting my own label so late in life if I didn’t!”

2019 was her 40th vintage.

Patsy the Rose is coming soon too! Patsy is named after her Aunt, and unlike most Hawke’s Bay rosés, it will be Cabernet Franc dominant. Being let in on Jenny’s thought process as she described how she wants to make Patsy was very intriguing to me. Here I was, sitting with the Medoc’s first female winemaker, who selected wines for Steven Spurier’s shop, who has 40 years of experience, and she was debating back and forth on what she should do, or might do, still undecided, still exploring ideas. I commented on this, and she responded by saying that it’s important to always be willing to experiment and learn because no one can ever just know what’s coming for any vintage or any wine. Greg had made a Cab Franc Rose in 2019, so he and Jenny discussed some ideas for the next vintage. It was surreal to listen to that conversation.

Doris Merlot grapes

Jenny at Chateau Sénéjac

Emma in the vines at Franklin Estate, 1995

Chris at age 1 in the cellar

Richard finishing breakfast while the bottling truck sets up, 1992

Jenny with son, Chris, 1988

Family labeling in 1992

Jenny, 1991

Jenny has learned some beautiful lessons in her career as a winemaker that I feel can reach beyond the wine industry to inspire; I have left them in her words.

“It’s all learning. You continue learning. There was a stage when I was looking for perfection in wine. Perfection’s boring. If everything’s perfect, it’s boring. You’re striving for perfection but the goal posts keep moving.”

“The best tool a winemaker has is the palatte. You have to keep it diverse. Natural wines challenge your palette. Things that challenge are the extremes that move the middle.”

“Recipe wine making has its place, but is one of the worst things. There’s so much unknown about wine that when you formulate a recipe you can only make good wine. You can’t make great wine.”

“You can not make a wine that will please everyone or else you’re making Coca Cola. You have to be okay with some people not liking your wine, but for everyone that doesn’t like it, there will be someone that does.”

Are you that someone?

To find out, you can purchase Wines by Jenny Dobson via mail order, through Boutique Connection, @boutiqueconnection or her Instagram @jenny_dobson_wines. Several establishments stock her wines, like Liquor King, Urban Winery, restaurants around Hawkes Bay and Wellington, Regional Wines and Spirits in Wellington, Vino Fino in Christchurch, and soon, the Auckland market.

Cheers to Jenny for following her passions, making history, sharing her story and for making interesting and authentic wines of quality; cheers to you as you enjoy them!

The Amoise Story; “Unadulterated” Wine Producer in Hawke’s Bay

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I always love a story in which wine finds someone who was truly meant to be in the industry, but just wouldn’t have thought to look there at first.

Amy Farnsworth is the owner and Winemaker of Amoise (pronounced am-was), a boutique and “unadulterated” wine label in Hawke’s Bay, New Zealand. Amy’s story is one of passion, patience, persistence, and the pull of nature. With 17 harvests under her belt, across 6 countries, Amy truly has a vast array of personal experience to bring to her label.

Grape Harvest time at Domaine Alain Graillot – Crozes Hermitage, France 2012

Amy was raised by a Canadian father and a Kiwi mother in White Rock, a small city in the Vancouver area. She remembers childhood trips to New Zealand to visit her Mom’s side of the family, on which she grew familiar with the Kiwi country and culture. After high school, Amy decided to enter a career in Criminology, with the goal of becoming a lawyer. To help with tuition fees, like many students do, she got a hospitality job. It was while working at Uli’s Restaurant in White Rock that she had two significant experiences with wine that ultimately ended up changing the course of her life.

Uli’s employed several professional male servers that had extensive wine knowledge, and were selling “huge wines like Opus One” to the customers. A self-driven hard worker, Amy knew that if she wanted to compete with their sales, she needed to educate herself on the world of wine, and she began taking WSET courses.

She also recalls one fateful night that Uli pulled a wine out of his cellar that she will never forget. When I asked Amy about the first significant wine she remembers, she didn’t pause for a second before telling me exactly what it was, a 1971 Joh. Jos. Prüm Riesling Spätlese from the Wehlener Sonnenuhr (Sundial) Vineyard. “It stopped me dead in my tracks,” she says about the Riesling. She had previously loved Wolf Blass Yellow Label Cab, but the Riesling “opened up a whole new ball game” for her. “I was drinking South Australia and Napa but there’s a whole other world out there, and thank God for that. I had no idea. I’d never tried wine like that in my life.”

As Amy continued advancing in her WSET courses, she moved to Vancouver to work in fine dining. She completed her WSET Level 3, and then decided to begin her 2 year WSET Diploma; she soon realized Criminology couldn’t compete with wine, and pursued wine studies full time. She eventually lost interest in the hospitality side of the industry, and began working in fine wine stores, like Liberty Wine Merchants, and for importer Liquid Art Fine Wines in Vancouver, who had the largest biodynamic portfolio in Canada. She willingly traded in a higher income for valuable experience, and her work with Liquid Art fuelled her passion for not only wine, but specifically biodynamic and natural wine. Her WSET Diploma took a back seat when she was promoted into their office and chose to focus her energies on sales and marketing, and learning about biodynamics. She was tracking the lunar calendar, observing key differences between biodynamic and conventional winemaking and knew she was “all in” with biodynamics before she even set foot in a vineyard.

Winery work – Beaune, France 2010

In 2009, the recession hit Canada; Amy knew that her job was at risk. Her company had been importing biodynamic wine for a special New Zealand producer in Central Otago; she had actually been the author of their story and had sent it to trade customers and private clients across Canada, and had previously met the Winemaker. She contacted them on a whim to ask for employment, and thanks to her connections, was able to secure a job at their vineyard. She made the move to New Zealand to do her first Kiwi harvest at Felton Road Winery.

Working at Felton Road was “the experience of a lifetime” for Amy. She stayed on for a full year, which she highly recommends to anyone wanting to seriously enter the industry. “Anyone can do a harvest for a couple months, but the year round experience is the most important.” It was during her year at Felton Road that she explored all sides of the winemaking business, “from vineyard to Cellar Door and winery.” That year, Amy discovered in her heart that “Winemaker” was part of her identity. She remembers thinking, “this is amazing. I need to keep doing this,” and she says about Felton Road, “I feel I started at the top. The bar was set so high after working there.” Her reasons for this are because of “the Ethos, the community, and how they look after the animals and the plants.” She was already passionate about biodynamics, but after integrating into the community of Felton Road, she was captivated.

Harvest – Castiglione Falletto, Piedmont, Italy

Following Felton Road, Amy lived in Burgundy for two years where she obtained her Diploma in Viticulture and Oenology. Upon completion, she began traveling to different countries “to work the harvests and live, eat and drink through different cultures.”

Beaune, France 2010

Hand sorting Pinot Noir Grapes – Burgundy, France

Pump-over – Beaune 2010

In 2017 she returned to New Zealand for a harvest job at Paritua Winery, in Hawke’s Bay. She enjoyed the comradery with her colleagues and the Winemaker, and decided to stay on. As it so happened, a position opened up for Assistant Winemaker, and it was awarded to her. Even though she was making wine for Paritua’s two labels, Amy’s desire was to make her own.

She was ready to start Amoise, but 2017 was a difficult vintage in Hawke’s Bay. Winemakers only get one chance each year to do what they do; Amy made the painful decision to wait another year, because she knew that if she used the grapes from 2017, the wine would need intervention, and that went against everything she envisioned for her label. She was supported with advise from a wise Hawke’s Bay Winemaker and mentor, Jenny Dobson, who “truly wants the best for everyone,” and had suggested that 2017 wasn’t the strongest year to make her label’s debut. It was an extremely tough call to choose to wait, but Amy knew it was serendipity.

Cabernet Sauvignon – Hunter Valley, Australia 2017

In 2018, Amy searched tirelessly for organic fruit, and with it being so difficult to find in Hawke’s Bay, she had begun to accept the postponement of her dream for Amoise, yet again! As fate would have it, she happened to sit next to another Amy at a wine tasting, who became a great friend. Her new friend happened to be cousins with an established local winemaker, and he had some organic fruit she could purchase! It was Pinot Gris, and a small amount of Gewürztraminer. Amy recognized the opportunity in front of her and seized it.

Amoise harvest with help from friends – Hawke’s Bay 2019

Amy driving the tractor during Amoise harvest – Hawke’s Bay 2019

She had unfortunately had an accident that year involving a knife falling into her foot, so she was casted up and in a moon boot during the harvest season; Amy did not let that stop her from producing the wine she knew she needed to make. It was going to be a natural wine; it had to be hand harvested, and she was relentless. She literally dragged her moon boot through the vineyard to harvest the grapes, got the fruit into the winery, then hobbled around the winery until she physically couldn’t walk anymore. Her friend, Amy, was there to help her, and she couldn’t have done it without her. “Right from the get go we’ve been supporting each other and that is what community’s all about.”

Literally, through what must have felt like dream-crushing delays, freak knife disasters resulting in actual blood, sweat, and tears (and a moon boot), and thankfully, a supportive wine dream team . . . the 2018 Amoise Gris was born!

Amy released it in October of 2018, and made 70 cases (of 12). She didn’t want her wine to be similar to so many of the other Pinot Gris available on the market. Hers is a Pinot Gris, and she chose to add “a sprinkling of Gewürztraminer to spice it up,” and to make an orange wine. This means that for the one month fermentation, she chose to leave the skins of the grapes in with the juice; she also allowed both varietals to ferment together. The skins add complexity, tannin and body, and the Amoise Pinot Gris is definitely not boring or typical!

Everything is also hand bottled, and labelled, by her and her partner, Greg. The label showcases some of the essence of Hawke’s Bay in that it’s a friend Harry’s painting of Te Mata Peak and Cape Kidnappers, two significant landmarks of the region, with her signature captured from her chalk labeling on the barrels to spell “Amoise.”

As for the name, “Amoise” is Amy’s Canadian nickname. Her family still calls her by it, and that’s how she was known in her “hospo days,” the times she remembers with fondness when the love of wine found her, and she embraced it; it is fitting that her own label be called after a name with such endearment.

Amy has the 2019 Amoise Pinot Gris in the works, as well as a red wine this year, 2019 Amoise Cabernet Franc. Both are “unadulterated wines,” as Amy refers to them, and follow her strict winemaking philosophy: organic grapes, only certified bio-grow fruit, with no additions, and no sulphur.

Beautiful, hand picked Amoise Pinot Gris – Hawke’s Bay 2019

Working as a team for the Amoise harvest – Hawke’s Bay 2019

She avoids using the phrase “natural wine” to describe her product, because she has significant experience and research invested into the topic, and says that “natural wine has no legal definition and for almost a decade the EU can’t come to a consensus on how it should be labelled legally!” Alternatively, she chooses to label her wine with the phrase, “no additions or adulteration of any kind,” and aims to spread the word of what organic, biodynamic and natural wines actually are, and their key differences.

Amy explains that organic wine is made from organic grapes (no herbicides/pesticides/insecticide sprays). Biodynamic wine is made with organic grapes, but also by observing the lunar calendar and applying Biodynamic techniques. Natural wine is also made from organic grapes, but it uses little to no intervention, and no additions (only natural yeast, no enzymes, no sugars, no acids, no fining agents, little to no sulphur, etc.) Amy however, doesn’t even add sulphur, which is why she prefers the term “unadulterated.” Her wine is literally as pure, genuine, and naked as a wine can get.

Horse ploughing – France

Her company mandate, and number one goal, is “responsible natural winemaking.” Her mandate came from her experiences making wine in France, where she adopted the belief to never release a wine that is faulty, or that she wouldn’t drink herself. “It’s not about putting grapes in a vat and praying for good results.” She watches her wine so closely. “My intention is always to make it without intervening. Altering the temperature is the only intervention I’ll do, if needed.” She also believes that taking care of the vineyard is of utmost importance. She explains how the quality of yeast and fruit in the winery is determined in the vineyard. She embraces the French model that marries winemaking and viticulture, in which “people do everything . . . making the wine is only a snapshot of what you do.” She loves being in the vines. It really all starts there for her.

Amy and Gus – Black Estate, Waipara, North Canterbury, New Zealand

Steep slopes of Cornas, Northern Rhone, France

After listening to Amy describe the attention to detail, and the purity of her wine, it’s clear to see that it’s her baby. I was quite happy to enjoy the bottle she shared with us, knowing I wasn’t putting anything in my body that didn’t come straight from nature. Amy genuinely works with the earth and nurtures the fruit as it transforms into a wine that is a pure expression of the terroir, vintage and place. There’s a snapshot of history behind every Amoise label, and her wine takes those who enjoy it back to that vineyard, that season and those moments in time, as a wine has the incredible power to do.

As with many new businesses, Amy has had an uphill battle getting Amoise off the ground. Aside from the 2017 missed start, the unpredictability of where from or if her fruit would come in 2018, plus the moon boot harvest, she has had the huge challenge of trying to educate New Zealand wine consumers on what a natural wine actually is. Educating Kiwi consumers has become a large part of not only her company mandate, but her personal one, as she is so passionate about the biodynamic process, and making wine the natural way. She aims to raise awareness in the market that there is an alternative style of wine that’s available for those that want it. Amy does many Pop-up events with food and a selection of her own and other natural wines, that set out to educate the community and spread knowledge within the industry.

Stirring water as part of Biodynamic Preparations

Aside from the educational challenge, 2018 was another delicate year, and although Amy knew she wanted Pinot Gris and the spicy Gewürzt she loves, she didn’t have control over the timing of the harvest. The grapes came in that year with some botrytis, which was a factor of nature that was beyond her control. She made the decision to honour her beliefs, and made a natural wine, with no sulphur or additions, despite the challenges with the fruit. Working full time at Paritua has also limited the time that Amy has had to spend on Amoise. Her and her partner do “Power Hour” at 6:00am where they both work on their own businesses. She sacrifices sleep before her day job so that she can dedicate time to her label.

One of Amy’s biggest lessons is that the wine industry is hard. “Nothing’s ever easy. You have to work with nature. You have to be adaptable. You have to accept Mother Nature.” They say that if your job aligns with your passion, you never work a day in your life. The more Winemakers I meet, who are truly passionate about what they do, the more I see that this is sincerely true. It is arduous work, and can appear unrewarding, but those that possess passion know they’re where they belong. Amy is one of those people. When I asked her if it was worth it, she responded with a big, “yes. There’s something about it that keeps me coming back. This is my art. This is absolutely my passion.”

Horse ploughing

Poplar Grove Winery crew at harvest – Penticton, Okanagan Valley, Canada

If there’s something Amy would like to see more of in Hawke’s Bay, besides a greater understanding of natural wine, it would be the strengthening of the wine community, and a deeper desire to learn from each other. “There’s never a point where you can go, ‘I’m fully satisfied with that.’ There’s always new info, new things to be shared.” She gives the example of Syrah ripening in Hawke’s Bay. “We’re all struggling with it. Let’s share information. Let’s learn from each other, and share the knowledge that we have.” That is why she was pleased to see the start of the HBVine group last year, that aims to share and exchange data and vineyard techniques.

To try Amoise wine, get in touch with Amy via her Instagram account @amoisewines, or visit her at one of her Pop-up events. She’ll be participating in the Hawke’s Bay FAWC (Food and Wine Classic) with free events featuring natural wine and food by Chimera restaurant on 8 and 9 November. Follow her on Instagram to stay in the know.

I encourage you to visit her events; bring your friends to experience some of the special, unique and delicious, unadulterated Amoise wines for yourself. Arrive with an open mind, an appetite, and a willingness to learn something new, and you might just be swayed towards some exciting and alternative styles of wine.

#nzv19

New Zealand Vintage 2019… is done.

The end of vintage brings mixed feelings. On one hand, it’s sad to say goodbye to the time of year when everything the industry people have been working towards for the rest of the year is finally realized. It’s also time for all the vintage staff to be on their way back to their home countries, or on to the Northern Hemisphere for the next vintage. Saying goodbye to a team of people who have spent more time with each other than anyone else for the last 6 to 8 weeks can be difficult, especially if it was a great team that got along well and bonded over late nights and long days.

On the other hand, for all the Cellar Hands out there, vintage is exhausting, stressful, and can be all consuming, so it’s a relief to get back to a normal schedule, start sleeping again, and get the occasional day off. The “wine widows” are happy to have their partners back too.

As promised, I’ll outline briefly what our experiences of our first vintage were, and better explain some of the photos you saw on our social media profiles in the last 2 months.


Vintage for my winery started on the 26th of February. I’ll remind you here that I work in the Cellar Door, not the winery, (which my boss had to remind me of a couple times – sorry Mitch) so any time I got to spend in the winery was really special to me. I didn’t personally have the long days, no time off, and night shifts that all the Cellar Hands did (and wow, do I admire them for their work). I certainly did clock some hours out there when the Cellar Door was slow, on my days off, and after work, to hang out with the crew and get my hands on everything I was allowed to touch.

I was fortunate to be able to participate in the annual First Crush Ceremony, which was an unexpected honour for me. The grapes were loaded into the hopper, and before it was turned on, we had a speech with some high-ups in the company, and some of our Blanc de Noir (Champagne-style wine). Traditionally, everyone has a sip or two, and then throws the remainder of their wine into the hopper over the grapes. It’s a way of “blessing,” if you will, the next harvest with some wine from previous harvests. Ceremonies like this are practiced all over the world, and have been for years. Traditionally, the ceremony shows thanksgiving for the vineyards, the grapes, the workers, and begins the new vintage with a united team, hopeful for the vintage ahead.

My face when one of the Cellar Hands told me not to throw the entire wine glass in! 😂 Obviously.

I stuck around to watch the first crush, and tried some of the juice straight out of the press. It was a great day! I had no idea then just how many things I was actually going to experience this vintage.

The team began by bringing in Chardonnay for our bubbles, as well as some aromatic whites, like Pinot Gris and Sauvignon Blanc, and then moved onto Chardonnay. Whites lasted for weeks, and I made sure to try each type of grape as they came in, and each grape juice as it was pressed out of the tanks.

During this time, I learned how the hopper, auger, crusher and presses work in a lot more detail, how to rack a tank, how the barrels are filled, and got to try my hand at some Battonage (yeast lees stirring). I also got to learn about the process of several loads of grapes arriving in both trucks and in bins, and how the winery coordinates with the vineyards, pickers and truck drivers to manage it all.

Hand harvested Sauvignon Blanc being loaded up into the press

Meanwhile, Greg was doing his own vintage at his workplace. After seeing our first crush ceremony, Greg suggested his team do one as well; they took his suggestion and involved everyone there, including the Cellar Door team, to launch the vintage with Champagne. Greg’s First Crush Ceremony was on the 14th of March, when they brought in some Merlot for Rose. For his very first crush, he mostly cleaned equipment and learned how to do a thorough job of that. He helped run pumps, move hoses, de-stem and get the juice off of the skins.

Two weeks later, Greg’s winery brought in some whites. Greg had lots of different roles; sometimes he drove the tractor from the vineyard into the winery with loads of grapes, other times he helped operate the press. As his place is an Estate winery, everything is grown on site. With their small team, they often enlisted the help of picking gangs to come harvest the grapes on the days they were ready. Greg began doing more involved jobs, like loading the press, and continuing with that all important cleaning and sanitizing. He enjoyed harvesting the Chardonnay the most, but loved the taste of the Gewertztraminer grapes the best.

I got to experience my first harvest, and Greg’s second, when Greg and I helped our friends at Saorsa wines with their Viognier. I was so slow at first, but eventually got the hang of it!

As exciting as the whites were, I was thrilled when the reds began coming in. Merlot for Rose was the first red that came into our winery on the 24th of March, and the reds continued until the end of April.

Greg’s Winery brought in their first official red, Pinotage, on the 25th of March. He enjoyed harvesting the reds more than the whites, because although the reds require a lot more work in the winery over the next several months, the harvest day process is simpler. With the reds, Greg learned to do everything from pour overs, punch downs and rummages (to continually mix the juice and skins all together while they’re fermenting) to taking and recording data of temperature and Brix (sugar) levels in the active ferments every day.

His small team lead to some extra long days, as they had to finish processing the grapes that came in before they could go home. That same small team had some benefits for me though, as I was welcomed to come participate in some of the cellar work. I loved doing punch-downs, and helping with anything they’d set me up working on.

Couples who make wine together… 🍷

Meanwhile, at my own workplace, I was still taking every chance to be out in the winery. I witnessed a few dig outs (emptying skins from the tanks after fermentation is done) and got to try everything from taking the temperature of the cap of grape skins at the top of the tanks, to testing Brix (sugar) levels in wine, rummages (blowing compressed air into the tanks to mix up the skins through the juice and regulate the temperature of the ferment), and even running the hopper (with much needed and excessive supervision)!

Rummaging the Cuves

Testing the Brix

Taking the temperature of the cap of grape skins

Learning to run the hopper with a load of red grapes

Greg and I helped our friends at Element Wines harvest their Merlot, and got another little harvest under our belts.

Greg did his first dig out on his birthday!

A big highlight for me was when Alex of Saorsa allowed me to help him foot stomp his Syrah! This had been a dream of mine for years, and it was so amazing to actually get to do it.

Greg has also had the incredible and special opportunity to make his own wines. He’s got the mentorship of his Assistant Winemaker every step of the way, to help him create the style of wine he wants, and the benefit of the winery’s fruit and equipment. He is making a “field blend,” which is a mix of any and all grape types that come from the same block; his has 8 varietals in it, and will be a red wine. He’s also making a Chardonnay, and a Rose. He is learning to be a Winemaker on his own wines, which is an amazing way to learn. We’re so excited to try the finished products.

Greg’s Chardonnay

Greg tasting his field blend in the early stages

Greg’s field blend during the first week of fermenting

All of the grapes have been brought in now, but there is still much to do to tend to the wines, as they will be in the winery for months to years before they’re ready to be bottled. Greg continues to work on those tasks, and is doing some big jobs independently now. He continues to learn new things every day, and will soon be getting into pruning the vines with his Assistant Winemaker.

I’m spending more time back in the Cellar Door, and less in the winery now, but I’m reminded that it’s where I wanted to be, and still want to be – talking to people about wine, touring them around, and educating them about this passion of mine. There’s so much Greg and I have learned, and even more we want to learn. At the end of this first vintage we’ve gotten to be part of, the whole process of growing grapes and making wine is even more alive and exciting for us than ever before.