The Organised Chaos Story; Breaking the Boutique Wine Mould

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Hayden Penny is the owner and Winemaker of Organised Chaos, a brand that started quite differently to most others. Contradictory to many boutique producers I’ve met, Hayden took some coaxing in order to start his label. More on that later; first, let’s get to know Hayden a bit.

Hayden is the second eldest in a family of five kids. He was born in Paeroa, which he explained for the non-Kiwis in the room as the famous town known through the soda, L&P. He was 8 years old when his parents moved the family to Hawke’s Bay. Because Hayden has a serious interest in sports and couldn’t stand the thought of working in an office, he chose to pursue physiotherapy. He went to Dunedin for Uni, and was recruited onto the Dunedin Rugby Football Club, which ended up keeping him in Dunedin, even after deciding physiotherapy wasn’t for him. He was eventually offered a contract to play Rugby in Dunfermline, Scotland and played a season over there, at the time unaware that the country would later have a sweet significance in his life.

While in Dunedin, he met Bryce Edmonds of Zaria Wines, who offered him work on his family’s vineyard in Hawke’s Bay over the holidays; that turned into an annual job for three years. That time brought to light Hayden’s passion for the vineyard, so he decided to enter EIT. He had unfortunately missed the entrance date that year, so he worked on a farm doing a table grape harvest in Bourke, Aussie in the meantime. He then came back to NZ in 2003 to go to EIT; he remembered his passion for being in Bryce’s family vineyard, and his experience on the farm had given him more familiarity with it. For these two reasons, he was most interested in the Viticulture side of the program. He comments, “I hadn’t really drank much wine other than cask wine at Uni, but thought, ‘why not? I’ll enroll in both of them,’” and signed up for Wine Science too. It didn’t go so well at the start though.

“First tasting class, we all sat down and all the wines came out. Everyone else is saying ‘bubble gum this and spice in that,’ and I thought, ‘that’s not what it tastes like or smells like at all to me. This is not for me. It’s too hard out.’ I went to talk to the lecturer and said, ‘I’m going to pull out. I don’t get those flavors and aromas. I was getting this and this, so I’m obviously wrong.’ He said that the thing with wine is everyone is different. You can’t be wrong. If you smell that and taste that then that’s what it tastes like, other than faults.’ I was learning that wine is this thing that is so social yet it’s so personal as far as the aroma and the flavor profiles. From then on it gave me the confidence to say what I smell and taste.”

Hayden Penny

With those critical lessons learned, Hayden stuck with it and went on to graduate first in his class for Viticulture, and second for Winemaking. He won an EIT scholarship to go to Italy, the Romeo Bragato Exchange, and while there he was often told by people in the vineyards not to try the grapes because of the sprays on them and the withholding period until they were safe. He says, “after that, I knew I wanted to work organically.” Hayden comments about Italy that, “on that trip I was introduced to skin fermented wines, which has become a real thing for me.” He now sits on the interview panel to determine the student who receives that same scholarship. After graduating, Hayden did some “season hopping,” as he describes it, to gain exposure to different ways of doing things. He tried to work for as many organic producers as he could, but says that in order to fund his travel, he had to work for “the big guys” as well; it was all experience none the less.

Doing a dig out in California, 2007

Meanwhile, Hayden’s wife Tarryn was growing up in her native country of Scotland. In her early 20s, she decided to leave Scotland and see a bit of the world. She ended up in New Zealand, and made some lasting friends, one of whom happened to be Hayden’s cousin, Shelley. Later, when Tarryn was back in the U.K., Shelley came to visit. As fate would have it, Hayden was visiting his brother in London. Shelley asked both Tarryn and Hayden to come out for dinner one night, and due to a long day of beer and cricket, Tarryn almost cancelled! Thankfully, she didn’t, because she and Hayden hit it off right away, and have been a couple ever since. Although their relationship has consisted of lots of long distance, they stayed committed to each other and eventually bought their house, finally moving in together in 2011. They had their son, Otis, in 2016. Hayden is a huge fan of the Bay and says that other than his family being here, “in all of the regions I’ve worked in, I couldn’t see myself getting behind the styles they were making other than Hawke’s Bay.” His 15 year old daughter, Carys, also lives here, so being in the Bay is a win win.

2009, Harvest time in Bulgaria

Hayden had done 20 vintages for other people before he started his own label, and he comments, “I don’t wish I had done it sooner. It came at a good time.” He says, “it always made me laugh when people at EIT would graduate and say, ‘yeah, I’m a Winemaker.’ I never felt like that. It takes 10 or 15 vintages to know what you’re doing. I’ve learned so much through working for other people, and you’re always learning. Even if it’s something you definitely don’t want to do, you’re still learning.” He has held positions like Assistant Winemaker at Te Awa in 2006 and 2007, and has done vintages in Calistoga, the Yarra Valley, Marlborough, Spain and Bulgaria. He returned to NZ to take up the role of Winemaker and Viticulturist at William Murdoch in 2010. In 2013 he was working at William Murdoch, and Supernatural Wine Co. approached him to see if he’d make wines for them; he stayed on at Murdoch while making wines for Supernatural in 2013 and 2014. When Supernatural offered for him to make the change full time in 2015 to make the wine, and run the vineyards, he happily obliged. With them being the biggest skin ferment producer in the country, the first producer of a Pet Nat Sauv Blanc, and a big Pet Nat producer, the job was right up his alley. Ironically, he and Tarryn were married at the same vineyard, before he joined the team.

Supernatural Wine Co. in 2018

Hayden is still at Supernatural, so how did Organised Chaos come about? His achievements were recognized by Kemp Fine Wines, a boutique wine distributor, who approached him to see if he could fill some gaps in their portfolio. They desired to add a small producer, who could make Hawke’s Bay wines with care and attention; they wanted the wines to be fruit forward, pleasing to the palate, and ready to drink now. Over several conversations with Kemp, and Tarryn, Hayden had to decide if this was something he wanted to do. It’s not necessarily his “passion project” like so many other Winemakers have in the Bay, but he realized that “the hardest thing to do is sell wine when you’re starting a label,” and he had the sales people coming to him. All he had to do was make it.

He was unwilling to compromise his personal philosophy and knew that the wine would have to be something he was proud to put his name on, so through multiple chats with Kemp, they came to an agreement, and Organised Chaos became a reality. “For me, it’s an expression of me. I’m not going to squeeze margins. I’m not in wine for a business. I’m in wine because I love growing and making wine.” Hayden describes the wines as a “fresh, vibrant and textural expression of a modern-day Hawke’s Bay.” Tarryn says when they discussed the label they realized, “we can do this with integrity and to Hayden’s beliefs.” Hayden comments, “I always thought when I introduced a label it would be organic and blah blah. At the end of the day, we haven’t got any leg up or land or anything. Maybe I can do a passion project further down the line. We can’t do it now, but we also can’t do it if we sit in our 9 to 5’s either. We have to take a risk and try something.”

2019 was the first vintage of this very new label, and Hayden made 2 tonnes of each. He’s adding a Gamay Noir, and possibly Chenin Blanc this year, so he’ll produce 8-10 tonnes in 2020. The Gamay and Chenin will come from the Two Terraces Vineyard in Maraekakaho. Stylistically, the wines are made to be “fruit forward, with not much winemaker influences. They’re all stainless steel fermented, with not much oak influence. Hawke’s Bay [in general] is pretty heavy on the oak. They’re released on the 14th of October from that vintage, and I want them drinking well then, [in a] super fresh and super vibrant fruity style.”

The labels represent the name beautifully. Every label has an edgy, black and white design of its own pattern. They’re similar, yet different. The whites feature horizontal lines, and the reds have verticals. To show organised chaos on the 2-dimensional label, they used designs inspired by Franco Grigani, an Italian optical artist. The logo is “creating chaos but using straight lines; it’s a play with angles.” The name is from a memory Hayden has of working in the vineyard at William Murdoch one very complicated vintage. He remembers saying, “this is just organised chaos.” He had suggested Murdoch use it as a secondary label at the time, but in hindsight, Hayden’s grateful they turned it down.

2013, working at William Murdoch

Hayden is stylistically most proud of the Syrah, because it was the biggest challenge. Organised Chaos Syrah is light, fresh, and fruit forward. The pepper comes as a secondary, well-integrated component. Hayden uses the MS clone, which is “superior” in his opinion. The most shocking trait of his Syrah though, is that it’s a 2019, and we’re already drinking it. It was released in October of 2019.

Releasing a Syrah in the same year it was harvested has lead to Hayden receiving more than his fair share of criticism. “’Oh you can’t do that,’ people say. Well why? Who’s making that rule? I’ve got my distributor saying people want this style.” I must admit that I too was skeptical of what a 2019 Syrah would taste like before I tried it, but I was pleasantly surprised and couldn’t wait to share it with my wine loving friends. Hayden has truly had an uphill battle with the naysayers with this wine, but his attitude about it is inspirational. “To me, it was a personal challenge. Everyone says you can’t. I thought I’d try it and see. Hawke’s Bay has the traditional wines already. I want to do something different. Push the boundaries slightly, but why not? Where are the boundaries? Who sets the boundaries? Stylistically it’s so different. It was a roll of the dice to go that way. I was fairly confident I could get it ready on time.”

He really enjoyed seeing people’s reactions to it being a 2019, and then positive responses after trying it. He comments that “on launch day, people were genuinely intrigued.” He loved “seeing the reaction of people enjoying it and loving the brand,” but clarifies that he’s proud of all the wines. Tarryn says that she’s been “blown away by the support of friends and family and word of mouth through colleagues, etc. It makes me proud that people genuinely love the wines.” Hayden says he’s not a huge believer in shows and awards, but the wines have been recognized by Steven Wong and Bob Campbell.

Hayden has faced challenges other than just how his young Syrah is perceived. He explains, “natural wine gets slugged off all the time by conventional producers. We don’t do it the other way. You do what you want to do and I will too. There’s this negativity towards the natural wine sector. There is some hatred for it.” He found that in creating a young Syrah, people saw him to be “breaking tradition with the vintage thing. Breaking the mould,” but mentions, “I haven’t even found that a problem really because it’s been made for that. There’s not one type of person it appeals to. This is targeted at anyone that’s just keen to try something different, or fun wines.”

As for the winemaking philosophy for Organised Chaos, Hayden quotes, “these wines are a celebration of the chaos that is, and a tip of the cap to the chaos that was. They are a reflection of the moments, inspirations and influences, of my journey throughout the world of wine-growing, organised into my personal expression of the wines that Hawke’s Bay does best.” I love and identify so much with Hayden’s life philosophy and how he believes that “things don’t have to be as they’re told they have to be. What’s wrong with embracing imperfection? Who dictates perfection?” He doesn’t label them as organic or natural but makes them as naturally as he can. He uses yeast for the whites for “purity of fruit and to keep them fresh,” and minimal sulphur is the only addition. The wines are “styled to be enjoyable for everyone.” The more I spoke with Hayden, the more I realized how creative and artistic he is; he is confident to take risks and use his ingenuity to go against the grain, regardless of critics, and that is inspiring.

Organised Chaos’ fruit comes from two key producers in Hawke’s Bay. The Pinot Gris is from the Petane vineyards. Hayden met Philip through making wine at Askerne, and Philip had brought him on as a consultant. As they worked together, Hayden respected what he saw in Philip’s growing philosophy. When choosing fruit for Organised Chaos, he knew he loved Petane’s Pinot Gris, and wanted to stay away from the big, popular microclimates of Hawke’s Bay and champion for the minor ones, like Esk Valley. Hayden explains, “the beauty of Hawke’s Bay is the huge variety that we have. Why can’t we champion that? Why do we have to have our ‘Marlborough Sauv?’ That’s a cop out. If we explored the Hawke’s Bay regions more, each has amazing things that should be highlighted in them if they’d have the right things planted.” The Chardonnay and Syrah come from Pieter Koopman’s Hopes Grove vineyard in the Pakipaki area of the Havelock Hills. This region, another minor one in the Bay, is another Hayden wants to champion for because of its limestone soils; he admires the particular aspect of Pieter’s vineyard, as well as the organic growing techniques he follows.

The vineyards that supply the fruit are, not surprisingly, very important to Hayden. “I don’t find speaking about them hard. I know them inside and out. I use environmentally focused growers. I feel good about that. It’s working with those smaller growers. It’s slightly tougher because the grapes are more expensive, but I’m okay with that. I’d much rather have the full story of the grapes being from Petane and Hopes Grove than that I bought them off the bulk market. I have the freedom to hand pick when I want and get the fruit that I want. I can’t cut corners. I need to keep a relationship with the growers to keep the integrity of the wine.”

Hayden makes the wine at Hawke’s Bay Wine Company and goes in to taste it every single day through harvest. That’s right; he’s there seven days a week, every week, back and forth from the vineyard for his full-time job. He says, “the wine industry is not as glamorous as a lot of people think. Admin is also of the not so glamorous side of things. Spreadsheets. If you’re in the wine industry you can spreadsheet!”

Being largely passionate for the vineyard, I wondered why he became a Winemaker and Viticulturist, rather than pursuing the vineyard route alone. He regaled me with a story of a time when he realized he knew so little after graduating, other than the basics. “I was sitting with Jenny [Dobson] and in passing conversation, I asked, ‘how do you choose which blocks go through malo and which don’t?’ Two hours later we were still talking coppers and this and that. It’s amazing that she knows that, but that’s for that vineyard and those yeast. You go next door and it’s different again. There’s the concept of it being this endless spectrum of input from fruit growing conditions, Winemaker, etc. I was intrigued with it ever since.” He also explains how wine-making is art to him. “I’m a bit of a chemistry nerd and what goes on is incredible. Ten Winemakers can be given the same grapes and come out with different wine. That’s artistic; it’s maybe not from a wine lover’s point of view, but it intrigued me. Through that intrigue, it taught me to love it.”

Hayden has learned a lot from his experience in the industry. His biggest lessons are that “wine can be personal as well as sociable.” He gives the advice to “back yourself. You have to back yourself in a tasting environment.” He has learned to “not sweat nature. You can complain all you want but at the end of the day it’s out of your control. Mother Nature is just a beast and you’ve got to hold on for the ride.” He says about his career, “I certainly never knew I’d be doing this but I’m loving it. It’s the perfect balance of science, growing and being outdoors, sales, chat. It’s pretty cool when you can be driving a tractor one day and in Auckland the next holding dinner over a tasting. Variety scares a lot of people, but I’ve had some of my best ideas sitting in a tractor.”

He says without hesitation that starting Organised Chaos has been worth it. “The hardest thing was doing it this way, and leaving the passion project for another day.” Kemp wasn’t offering him a “vanity project,” but a “business opportunity.” He says, “it’s a totally different way of thinking about your own label.” Hayden’s humility shone through during our conversation; even though it came about in a way he didn’t expect, he seized the opportunity, took the challenges head on, and now produces wines and a label he is very proud of. He has proven that he can more than meet the specifications set out to him for the label and make well priced wine that people enjoy, with fruit sourced from high quality vineyards. Most importantly, he’s proven that he can rise above the challenges and doubts of others and do all the above with integrity to release a product that’s true to what he believes is right. I highly encourage you to try one of Hayden Penny’s Organised Chaos wines as soon as you get the chance!

To purchase Organised Chaos, head to their website, www.organisedchaos.co.nz, or find them on Instagram @organisedchaosnz. They also have a wine club, #jointhechaos where you can receive the wines regularly for 15% off and free freight. Great Little Vineyards and Kemp Fine Wines in Auckland distribute the label and there’s some on-premise places you may see it as well.

So cheers to trying something new and enjoying the Organised Chaos.

The Hancock & Sons Story: Creating Family Legacy Through Wine

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John Hancock grew up on a farm in Australia, that although in the Coonawara wine region, had nothing to do with wine. His parents gained interest in wine only once John entered the industry. One day, John was on his daily commute into the town school, when he began browsing some books on the bus, and as fate would have it, he came across a book about how to make wine at home. Intrigued, he decided to give making fruit wine a go. John finished his high school years at a boarding school, where he happened upon a chemistry teacher who shared about his hobby of making mead. Still fascinated by the process of fermenting, John began making cider from apples he took from the school dinner tables. He joked that he had a “semi commercial operation of slightly sparkling cider!” His business of slightly sparkling cider lead to a fully sparkling passion to make wine; after graduating, he enrolled at Roseworthy College, Australia’s first agricultural college, founded in the late 1880s. Although agriculturally based, Roseworthy offered a winemaking component, and their website still boasts that many of the best-known names in winemaking have passed through their doors. John went straight to work upon graduation, and as of 2020, he has done an amazing fifty vintages, with seven in Australia, two in France, and forty-one in New Zealand.

In 1972, John did his first harvest in the Barossa. He described how different it was to today’s industry. “There were lots of people there forever, forking grapes off a truck for ten hours a day. There was no way of tipping. You would smoke and drink as much as you wanted to. It wouldn’t happen these days! We would spend three or four hours plunging Barossa Cab and Shiraz. You could bloody walk across the top of it.” John went on to describe the astronomical gap in quality he’s witnessed in his fifty years. “You don’t want to know how wine was made back then. They would add almost anything: sugar or water to skins and ferment and add more, etc. to make different wines or fortified wine. They would turn over a ton of grapes four times. The fruit was terrible. We were processing more than the whole of New Zealand at that time, seven thousand ton a day of grapes. Brandy and spirits and fortified wines were big. The guy who was head winemaker had a philosophy that above ten degrees, it all went to distillation.” John just laughed as he told this story and said, “now we know different.”

In 1979, Jim Delegat had posted a winemaker job for advertisement in Australia, and John applied. Jim drove to Berri to interview him and ended up offering him an eighteen-month contract that brought John over to New Zealand. John has fond memories of Jim, who “paid for a ten-week trip around Europe with my partner to learn the wine industries. Just fantastic. Delegat was making less than one thousand ton a year at that time.” He commented that he “loved working there because I had free creative reign to try new things,” and as we know, it’s experiences that foster some of the best learning. John did four harvests for Delegat, before helping to start Morton Estate. There, he implemented the practice of commercial barrel fermentation of Chardonnay, as one of the first places to do it in Australasia. He had been to Burgundy during the harvest of 1981 and witnessed it there. He remembers thinking it was “really bizarre” but saw it work; he came back to New Zealand and slowly edged his way into it, becoming slightly known for it. For example, Delegat won their first gold medal for Chardonnay in 1981, with their 1982 Chard winning Wine of the Show at the precursor to the Air NZ Wine Awards in 1983. It was at Morton where John made his first barrel fermented Chardonnay, their Black Label Chardonnay. He had wanted to be a winemaker since that childhood bus ride and was finally living that dream. “I have never done any other job and don’t want to. It’s too late now,” he joked.

He is also the founder of the well-known winery and wine brand in New Zealand, Trinity Hill. He was in London in 1987 at Bleeding Heart Restaurant, and ran into some friends, who believed in him as a winemaker and said to him, “look, if you’d like to start something on your own, we’d like to invest.” He spent years searching for the ideal vineyard sites and had some great experiences with the Gimblett Gravels. In 1993, he said, “let’s do it,” and bought the land. In 1994, he planted Trinity Hill’s first vineyards, leaning largely on Bordeaux varietals for blends, and the ever popular Hawke’s Bay Syrah. John is no longer involved with the brand today, but it was a large part of his career to which he owes much experience.

Hancock & Sons was founded in November of 2017. John’s got two sons; he points out that only Willy is involved with the business right now, but it’s called Hancock & Sons because he’s got them both, and the door is always open to either of them to be involved. The fruit for this label specifically comes from the Bridge Pa Triangle, and not the Gravels, as in John’s opinion, that’s where you need to be in Hawke’s Bay to produce great Chardonnay. He’s formed a lot of relationships in fifty years, so going into this label, he already knew who he wanted to source fruit from. He keeps a small number of growers, and commented, “I’ve known them for a long time and I know good growers.” He wanted to produce Hancock & Sons in Hawke’s Bay, because he’s had “quite interesting experience with fruit from Hawke’s Bay and I think it’s quite good!”

You’ll find three wines in the Handcock & Sons portfolio, a Rosé, Chardonnay and a Cabernet Franc. The Rosé is made from Cab Franc, not Merlot, and they have done nothing to change its natural colour. The label and name of the Rosé, the inaugural Hancock & Sons wine, represent the legacy from which the family came. John’s great great grandparents migrated to South Australia from Cornwall on a ship called “Lillies.” Willy explained that “coincidentally at the time of harvest, there were lilies in the vineyard where we got our fruit.” The Hancock’s wanted their first wine to be one that many could appreciate and enjoy, not something for a niche market, hence their debut with Lillies Rosé. You’ll find their family crest on all their wines, representing John’s history in the industry and the family legacy. After all, John started Hancock & Sons to be about family and legacy, with the intention of leaving it to the boys. Trinity Hill wasn’t suitable for that, as he was in partnership with other investors; Hancock & Sons is a small label that’s just for them.


As for the winemaking philosophies they hold, they’ve blended new world with a bit of old-world knowledge. John speaks of working with a viticulturist from Burgundy, who used to “taste the fruit from top to bottom… and taste through all the barrels. He would open bottles from all over the world. Fantastic guy.” John learned from him to try everything, and to be open minded. John also notes that “we’ve both done harvests in France. That’s had an influence on the way I’ve approached wines. Rhone. Paul Jaboulet. I admired La Chapelle’s top Syrah. Trinity Hill Homage was made with that in mind. He gave us cuttings of Syrah and Viognier to bring back to New Zealand.”

Willy was born in 1993, the year Trinity Hill was being built up, giving him mainly childhood memories of family life at the vineyard and winery. He says fondly, “I grew up at Trinity Hill.” His first memories are when the winery was being built in 1996 for the 1997 harvest. He remembers Tip, the dog, and getting to help with “little jobs here and there.” It wasn’t until the end of high school though, that Willy decided to make his own way in the industry. “You’ll never make any money in the wine industry. Be a lawyer,” John says he had advised Willy. Willy just responded with, “You always seem to have a lot of fun though!” Willy continued, “Dad always said ‘don’t get into wine. You won’t have money.’ I guess what I saw is that you can have a lot of fun. The places you end up travelling to are invariably beautiful and you meet amazing people.”

Willy worked in the Trinity Hill Cellar Door, and at a restaurant, The Don, that his godparents owned in London as an Assistant Sommelier. He recalls them having four to five hundred bottles from all around the world on their wine list. “You get to taste everything. Huge amount of wines you can’t try in New Zealand.” He’d been on a two-year Working Holiday Visa for the U.K. and when it ran out, he wasn’t ready to leave. “There was a college for winemaking in the U.K., and I thought, ‘should I give it a go? Should I not?’ I studied for three years over there.” He then went through California and worked for Bob Linquist at a place in the Central Coast Valley growing Rhone varieties. He was provided with a car and house, as well as wine in exchange for getting no pay. After, he got in touch with Craig Thomas at Church Road in Hawke’s Bay, and landed a harvest job there, working on the front end as a Harvest Supervisor in 2019. Willy said about Church Road, “I loved working there. They have a great crew.” He’s chosen to continue his career in the industry, and notes “there was never any pressure [from his Dad]. If anything, there was the opposite! Do what you want to do. But this is what I want to do.” One of the rewards Willy has already experienced is the many relationships built in this industry, as well as “building bridges. Getting invited back to a place is pretty cool.”

One of the challenges they’ve have had to overcome relates to sales. “To have the time with a full-time day job to do the bits and pieces that need to be done,” has been hard work. John currently works at Moana Park, where he also produces Hancock & Sons, and Willy is a Cellarhand at Hawke’s Bay Wine Company. Their full time jobs require them to be creative to meet their goal to sell directly to the consumer as much as possible. There are some retailers outside of the Bay that sell their wines, but it’s important to John to keep this label small. “I don’t want to get too big,” he said, as he knows where that leads. “I’ve done the big business thing. If you own vineyards and a winery you never make any money.” Size is less important than the success of the business that’s to be the legacy he leaves to his sons.

An additional challenge is the way consumers buy, as John explained. “It’s so trend driven, the wine industry. People want to drink something else. So you dig it out and plant new, but it’s three years before you can make the wines and try to sell them. If you want to plant something that doesn’t exist in New Zealand at the moment, you have to bring it in from Europe, do the quarantine, etc. From the time you have the brainwave to do it, it’s ten years.” By then, the trend has shifted, and people want something else; or do they? Willy’s learned that “people are fickle. We don’t know what we want and if we do, we can’t articulate it. We’re not prepared to pay what we need to pay for what we want. You go to Cellar Doors and talk to people. They don’t know what they want. They think they like something but don’t actually know.” John added that he “underestimated how little wines at $35 actually sell. At least 80% of wines that are sold have been under $20.”

He’s learned that there is a sizable gap between making wine that is an art form to the winemaker, and making wine that consumers actually want to drink. “Wines with minerality; the average person who drinks a wine doesn’t care. “There’s a generation that hasn’t gotten into wine yet. They’ll get into it. We have to incorporate the millennials and make wine that people are going to drink.” Over the course of John’s career he’s learned an invaluable lesson. “I used to think if we’ve made wines that I like, then people are going to like them too. But now I’ve changed that. We’ve learned that we have to think about what other people like too.”

In watching the evolution of the industry in the last fifty years, John was able to comment on some new challenges for up and coming winemakers. In his day, “you had to complete two harvests and get a good report at Roseworthy before you could graduate.” With the increase of wine’s popularity and prestige, many people are entering the industry with naivety. He says, “everyone wants to be a winemaker,” but cautions, “do a harvest before you go to school. It’s not glamorous. I’ve been involved with designing three wineries now.” He’s also noticed that “very few people leave their jobs, so the succession is low.” This leads to a lack of winemaking jobs for new grads. John graduated from Roseworthy in 1973, and describes that at that time, “you had to have a degree or do another Ag degree before Winemaking. There was an average of ten people graduating each year. They were in huge demand. It was not paying well. $7000 a year was my opening salary, but we were in demand. How many now in the Southern Hemisphere are graduating?” When he graduated, he got a job right away. “Now you’ve got to spend ten years dragging hoses. I missed all that.”


To sit down with someone who has spent his entire career in this industry and has contributed so much to its development, was an honour, to say the least. John’s gained wisdom about winemaking, and about life. “Work ethic is probably the most important thing of the whole lot,” John said, and added, “even if you don’t know what you’re doing, work hard. Past a point, you can’t learn that.” Willy mentioned that he’s taken that lesson to heart and he’s really had to prove himself, coming into the industry as John Hancock’s son. “Even if you don’t know what you’re doing if you can work hard, people really respect that. You have to work harder to prove them wrong as a winemaker’s son.” John reflected on his relationships as well. “I’ve been divorced twice. It really gets under your skin and becomes the driving factor in your life. If you want to be successful in the wine industry you can have one mistress. Your family suffers. I spent so much time away from home.”

In asking John and Willy why they continue to work in this industry, their answers clearly show they both have passion that drives them. “It’s the greatest job in the world but not the highest paid,” John said. “It’s a really interesting industry. If people were in this situation in the used car industry they would be gone tomorrow. People rarely leave the industry.” Willy responded with, “that’s a good point. From the outside, you’re being wet and cold and hungry and tired. But you still want to do it.” John agreed with, “gets under your skin, doesn’t it?” Willy regaled me with the story of his longest shift yet. “Everything in Sancerre, it’s all Sauvignon. We had to get it all in in ten days. It was nuts. I did a thirty-six-hour shift. You get into this twilight zone where the fruit comes in and you press it. What other job could you do that in? You wouldn’t do it if you didn’t love it because you couldn’t. You’re going to see two sunrises on this shift and get no money for it,” Willy joked. “You couldn’t tell a car salesman that.” John agreed and added that his longest shift was fifty-four hours. “It’s a buzz. Adrenaline rush. You’re creating. That’s the thing.”

In sitting down with them both, the respect that Willy has for John was apparent, and his desire to learn from his Dad, and soak in his stories and wisdom is refreshing. John has those years of lessons to pass on, and he has lived through the largest growth of the New Zealand wine industry yet. He’s seen it all, from turning over fruit and adding sugar to make fortified wines, to now, when New Zealand is producing wines that compete with the best in the world.

John isn’t in wine for the fluff. He isn’t full of dramatic, romantic comments and goals. John has been through that already, and he has learned what works and what doesn’t. He has seen the change, and he accepts the new generation and the ideas and insights that come with that, which is why he wants to involve his sons. This label really is designed to be a legacy. John and Willy work well together and enjoy their working relationship. Willy commented, “my number one goal is to learn everything I can from my Dad. I’d be an idiot not to!”

I found their wines to be unique, flavoursome, soft, aromatic and interesting. The nose of each struck me because their intriguing aromas invited me to think about them in further depth. As we neared the end of the evening, John commented to Willy, “they open up so well these wines; that’s what I really like about them.” When you purchase Hancock & Sons wines, you’re buying a label that is made with care, attention, purpose and a sense of family pride. “You’re always proud of the next one coming along,” John said about their wines.

You can purchase Hancock & Sons wines through their website, hancockandsons.co.nz, or find them on Instagram @hancock_and_sons. They are working on getting a fortnightly blog up to share more of their story with followers, and are currently on Instagram, Facebook and Twitter. Some Glengarry’s and Liquor Kings stock their wines, but John and Willy are happy to courier them to you or drop them off personally on their way around the Bay, in order to sell directly to you as much as possible. Follow them on Instagram to stay in the know, and to get some of the 50th Anniversary vintages of John’s wines. Vintage 2020 is wrapping up, and previous vintages of all three wines are ready to buy and are drinking beautifully. So choose a wine, or all three from Hancock & Sons, and sip on fifty years of winemaking experience, perfectly blended with a young winemaker’s aspiration, finished off with the touch of a New Zealand legend, and the legacy of a family.

Marlborough; Thoughts after Visiting this Widely Known Region

Marlborough, New Zealand. I want to paint it in lights and wave my hands through the air like a banner as I say it with grandiosity. It’s the pinnacle of wine regions in this country… isn’t it?

If we hadn’t worked in the industry here, and were living in Canada as our regular old, wine loving, WSET certified wine fan selves, and we were given the choice to pick one wine region in New Zealand to visit, we would have chosen Marlborough, all day, hands down. I’d bet that’d be the common vote across most wine fans. There’s a simple reason for this, and it’s the same reason why we want to visit Tuscany in Italy, or the Barossa in Aussie, or Mendoza in Argentina. Marlborough Sauvignon Blanc to New Zealand is like Rioja to Spain, or Zinfandel to California, or Chennin Blanc to South Africa. I have to pay respect to Marlborough for producing something that has grabbed the attention of internationals, because it’s given all other regions the chance to start showcasing that New Zealand is producing some exceptional wines. And if you like Sauvignon Blanc, New Zealand really is the country you should be looking to, and Marlborough is the region that it mostly comes from, although I do challenge you to try Hawke’s Bay Sauv, or Central Otago, or any of the other regions as well.

Upon flying into Marlborough in our wee, 9 seater plane, we got to see it from a bird’s eye view.

It is stunningly beautiful, as is most of New Zealand; I noticed though, that it is almost fully planted in vines. There are hardly any orchards, and hardly any trees. There is hardly anything else, actually, because they’re running out of space entirely to plant vines. Sauvignon Blanc production has basically consumed Marlborough.

As we made our way around the region, we learned that there are over 40 Cellar Doors, and a lot of them are for large brands. We went to a few big producers, like Brancott Estate, who planted the first Sauvignon Blanc vines in Marlborough in 1979, and Giesen.

We visited some smaller ones, like No.1 Family Estate, a solely Methode Traditionnelle producer that is 12/13th generation from France and does exceptional champagne-style wines. We loved everything at No.1 Family Estate.

We were also guests of Hans Herzog (Swiss family making very natural style wines), Framingham (producing delicious, aromatic wines), and Fromm (using organic growing and dry farming). We were impressed with the Rieslings at Framingham, Fromm’s Pinot Noir, and the Cellar Door Exclusive Zweigelt at Brancott.

We saw the industrial side of Blenheim when we went for a tour of our sister winery, Brancott.

It’s surrounded by several other wineries that all have tanks and presses of sizes so large I could hardly wrap my mind around them. In knowing how large our presses are, I was whispering to my friend along the tour, “did she just say it has that much capacity? Did I hear that number right?”

I took a journalist for a tour/interview at work the other day, and she asked me, “if travellers only had time/money to visit one wine region in New Zealand, why should they pick yours? Why Hawke’s Bay?” I had to stop and think for a moment before I responded, because where do I even start? My answer of “obviously because it’s the best,” wouldn’t have been appropriate for a journal article, so I went into a bit more depth. I could write an entire article on just this, but I’ll try to sum up my passion for Hawke’s Bay into a single paragraph.

Hawke’s Bay, although it is the second largest wine region in New Zealand, only exports around 10% of the wine leaving the country; this means we are largely boutique and small production, ensuring more interesting wines, made by real people who strive for wines of quality. We have an extremely diverse array of over 25 different microclimates created by our soils, mountain ranges, Mediterranean climate and sea breezes. This allows us to grow a wide selection of varietals and make wines of all kinds, so like I told the journalist, if you like Bubbles, we have it, Rosé, we have it, all kinds of white wine, we have it, light to heavy red wine, we have it. We’re the only region that does it all. With over 38 Cellar Doors, there’s plenty to try, and we have so much here in addition to the exceptional wine, like orchards, capes, walks, beaches, harbours, museums, history, culture, over 2000 sunshine hours per season, and a great restaurant scene, to name a few.

As I’ve travelled to wine regions and gotten to sample local wines, I’ve noticed there are amazing wines in almost every region that are not mainstream; however, as a traveller I was mostly there to try as many producers and styles of the specific varietals I knew the places for. Since working in the industry in this country, I’ve had the opportunity to change my focus. I’ve seen first hand that there is infinitely more to a country’s wine production than what’s exported. Yes, infinitely more.

When we went back to Canada last year, we were excited to take a browse of the New Zealand isle and see what was available to our friends and families. We were disheartened to find so many mass production labels, that our wine region of New Zealand is so poorly represented, and that most regions here aren’t represented at all. Many of the labels we found aren’t real wineries. They’re brand labels made specifically for export, and although are sometimes decent examples of characters a wine from that area may exhibit, it would be hard to say they’re high quality wines. When people send me photos of Hawke’s Bay wines they’ve found and ask if we’ve been to their Cellar Door, I’m thinking, “no, that’s not a real place, but I drive past the factory where it’s made sometimes…” There is a market for that, yes, but it’s sad to see that those labels seemed to be all that was available. That being said, we really don’t have many wine factories here in the Bay to produce large enough quantities for export at cheap enough prices, unlike Marlborough.

It got me thinking about how many of the other countries of the world are this poorly represented.

What are we missing out on that’s exceptional?

Likely all countries are sending mostly or maybe exclusively mass production wines from only their widely known regions, of only their popular varietals overseas, because that’s what sells. Wine is a business, just like any other, and sales is the biggest thing that matters.

Make wine people will buy. That’s the goal.

The average consumer isn’t buying wine to appreciate the terroir, and to try something different and experience sense of place and be part of the story the weather told that year. They’re looking for an alcoholic beverage with good value, and taste consistency across vintages. To do this, you need multiple recieval bins, huge presses, huge tanks, and huge everything else too, along with some winemaking tricks. Your vintage is just as long as everyone else’s and you’ve got to make the volume happen in the same short 6 weeks, hence the larger, “factory” looking places we saw in the South.

I’ve got to say that in visiting Marlborough, I found there were lots of really nice, interesting wines, that are of quality. Some of what were my favourite wines really surprised me, because they were at a big producer’s tasting room, not the place I expected to have anything interesting. I really enjoyed doing single vineyard comparisons of two of Geisen’s Sauvignon Blancs, and three of their Pinot Noirs; I loved smelling and tasting the expression of the terroir of each vineyard. It was refreshing to see that side of the industry does exist, even in Marlborough, and even with Sauvignon Blanc, although it is a small part down there. This goes to show that even the big producers can do small production stuff that is interesting; however, most of it’s sold locally, so you’ll only find it if you actually go visit the region.

Visiting Marlborough as a wine enthusiast, and as an industry person, was worth it. Despite mixed opinions in the industry on the region and its famous wine, I believe every New Zealand industry person should experience it for themselves. I want to go back again with my husband so he can understand it personally, and I’d love to visit more of the places I unfortunately missed on this last trip. Marlborough is beautiful, iconic for the country, and wines of quality can be found at several wineries. And if you only drink Sauvignon Blanc and Pinot Noir, you’ll definitely love Marlborough.

I do challenge you though, if you’re visiting this gorgeous country to experience some interesting and quality made wines, please keep in mind that there’s so much more to New Zealand outside the borders of our famous wine region. Take the time to explore the other regions and varietals if you really want to know what this country can do. Even within Marlborough, there’s so much more than just Sauv. There are some beautiful aromatic varietals and Chardonnays, and Pinot Noirs coming out of the region, and there are great small producers making sustainable and unique Marlborough wines. Although our identity to the world is largely represented by Marlborough Sauv, and that is a part of who we are, we have a much deeper wine identity, and I suspect many other countries are the same.

On a fun, side note, Marlborough Pinot Noir is just as good for breakfast as Central Otago Pinot. Pinot Noir as a breakfast wine is surprisingly great!

Now that I’ve seen our most iconic region, I’ve been asked if I wish I had chosen to live and work in Marlborough instead of Hawke’s Bay.

Well, you read the article.

Not for one millisecond.

The 3Sixty2 Story; Sustainable Boutique Marlborough Wines

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Alice Rule is the face behind 3Sixty2, a boutique wine label producing small batch Marlborough wines. Along with Cooper, the dog, who has a big piece of Alice’s heart, Alice spends her free time paddle boarding, or catching up with friends.

Growing up as the oldest child in her split family, Alice knew no other life as a kid than to work hard, help her Dad around the dairy farm on which she was raised, and watch out for her younger sister. Born and raised in a rural area in the Bay of Islands, Alice and her sister would choose between who would feed the calves and who would make their lunches before racing to catch the bus to Kawakawa School. After school, she went straight back to work to help her Dad finish up anything that needed to be done on the farm. She was no where near wine then; it wasn’t a part of her upbringing.

School wasn’t a big priority to Alice as a teen, and she was kicked out of high school at the age of 17. Her parents finally had enough and told her she needed to get herself together and do something meaningful with her life. She decided that training as a chef sounded intriguing, so she enrolled in the course at the Culinary Institute of NZ. Part of her requirements was a 3 day per week job in a restaurant. As chance would have it, she came across a job at Marsden Estate, a small, family owned winery. Every day, the whole family (even Grandma, Alice notes) sat down for coffee together at 10.00am, and included the staff. One morning, a contractor called Hobo said to everyone at coffee, “why do you have Alice working in the kitchen? Do you know who her Dad is?” He recognized the farm skill and pure hard work ethic she had and moved her into the vineyard instead. Alice comments that “from there, there was no looking back. I knew wine was for me. They shipped me off to EIT to study wine.”

Once she graduated, she returned to Northland to work there; however, during her time at EIT, she worked part time for Hoggle, the Vineyard Manager of Moana Park. She asked if she could help after she was done school for the day, and he said, “I can’t pay you, but yeah.” Alice says about Hoggle that “he became a real mentor of mine, so I learned as much as I could. And he’d pay me in this wine called ‘Hog Snort’ he made himself. Hog Snort was a real luxury as a student and I had to work really hard for it cause I only got a few bottles!”

Alice has worked 10 vintages now, at a wide range of New Zealand wineries. She’s worked at some smaller places, like Marsden Estate, Omata and Fat Pig in Northland, Craggy Range and Church Road in Hawke’s Bay, as well as huge ones like Indivin and Corban’s. She’s even done 2 vintages in the same season, starting in Aussie, and finishing that same autumn at Moana Park in New Zealand. She was a Technical Viticulturist at Te Mata too, which was a great expression of her vineyard passions.

So why did she start her own label? In 2016, she realized that even with her experience and education, the vineyard she was at paid the bird scarer the same wage as they paid her.

She was over working for little to make someone else’s wine dreams come true; it was time for her to take the leap and start building towards her own dream. She called up her good friend, Phil, who is a winemaker in Marlborough to see if he would partner with her to produce the kinds of wines she wanted to make. Even as a small start up, she had her long term vision of being an international brand in mind, and knew that Marlborough Sauvignon Blanc was key. With a personal love for Chardonnay, she wanted to produce it as well. Phil agreed, and they were off.

With Phil and the winery Alice uses being in Marlborough, and her desire to make a Marlborough Sauv, it makes perfect sense that all her fruit comes from that region as well. She lives and works in Hawke’s Bay, because she feels it’s the place to be with its accessibility to Auckland and Wellington, the two main centres that distribute her brand. She travels to Marlborough monthly to personally check in on the wines, is there during harvest, and communicates daily with her winemaking partner, Phil.

Her day job is with a tech company out of Auckland, and she is currently working on a project for NZ Wine Growers on the Technical Advisory Committee for Sustainable Wine Growers. Sustainability is a huge passion of Alice’s, and she dedicates her heart and soul to not only the sustainability of her brand, but on creating ways to improve the sustainability of the industry across the country. She says about her job that her “hours are all over the place,” but it “gives flexibility to spend on the wine” and to work with her customers.

The 3Sixty2 name pays homage to the land where Alice is from, as well as the history of the industry in the country. She had won a Young Viticulture award when she was in EIT, and instead of a trophy she received a copy of “Chances and Visionaries” by Keith Stuart, who wrote about the history of New Zealand wine. Alice says she “always refers back to that book,” and there was the story of how James Busby brought cuttings into New Zealand and was teaching orphans to grow grapes. He had taken over 500 cuttings from Europe, but only 362 survived the journey. Alice explains that the name “pays homage to a visionary that I have great respect for.”

As well as sustainability, focusing on reducing carbon emissions, and going plastic free as much as possible, Alice’s company mandate revolves around “driving the circular economy.” She gives the example of glass to explain. “Glass is circular. It’s made out of natural products and the bottles I use are, on average, 67% recycled glass.”

She makes the point that often, conventional wines are criticized for not being as sustainable as organic ones, but with all of her research and experience in the industry, she has found that the best wines are grown with a mixture of the two. There have to be certain practices taken into account to make a wine sustainable. Alice explains, “the best vineyards I have worked in grow cover crops, reduce pesticide, use fewer chemicals, and do less passes through the vineyard. This is because the sprays are more efficient, support microbial activity in the soil, compost, and typically use less copper, which I quite firmly believe is the most toxic chemical to soil health and is less likely to cultivate.”

On the somewhat controversial topic of organics, she comments, “I think organics has taught conventional producers a great deal and is an important part of the wine-producing biosphere and how we treat our land. But I challenge the common perception that organic grape production is kinder on the soil.” She wants to bring greater awareness to sustainability in all schools of winemaking.

Many producers focus on making wine as naturally as possible, but Alice feels “the packaging the wine comes in should be as natural as the wine itself,” and therefore pays lots of attention to hers. As well as advocating for low weight bottles, she uses no cellotape, only FSA, New Zealand made boxes, and Environmark Gold certified labels from a specific producer. She has also created “362 Trees for Bees” and partners with an initiative supporting New Zealand native plantings.

Similarly, in taking responsibility and care for her environmental impact, she wants to care for those that she contracts with, and says that if she can make her wines better, she can pay her staff better. “I never want to pay anyone as little as I was paid. There’s got to be a better way.” She points out that “it’s an element of sustainability we often forget about.”

As of 2016, you’ll be able to find 3Sixty2 Sauvignon Blanc, and Chardonnay. Most recently, in 2019, Alice added a red to her label, Pinot Noir. She describes it as “not delicate or floral,” and because of the smaller berries she got, she was able to give it “more concentrated skin contact.” Like Alice’s other wines, it’s unique in that it’s a “kick you in the face Pinot Noir.”

She does partial wild ferment on all of her wines, which contribute to more complex and interesting flavours. Even her Marlborough Sauv is 25% wild fermented. She “loves the character of what it brings and how it expresses the terroir.” For the rest, she prefers to inoculate with a 5-in-1 yeast that brings out more complexity.

She doesn’t like too much reduction in Chardonnay, and prefers a restrained version, similar to the styles she was helping make in Northland. She uses hand harvested fruit, presses it in whole bunches and ferments it in old oak barrels for a subtle flinty character. She has been experimenting with oak marbles from Tony Bish too. She loves some oak in a Chardonnay, but as sustainability is key, she poses the question of, “what am I going to do with all these barrels after I’m done with them?” If she can find a way to impart similar character, that’s more sustainable, that’s her number one goal.

She produced just over 3000 bottles in 2016. 2017 was around the same, but she faced the same challenges as many did in 2018 with a less than desirable vintage and decided not to produce that year. She’s had other challenges as well, like her original brand not standing out on the shelves. She was in a difficult relationship that was taking its toll when she released her first label, and admits that it didn’t get the thought it should have. She has completely rebranded since and is proud of her new branding.

Her labels showcase the honour she pays to the history of New Zealand wine. On the Chardonnay label you’ll see the pattern that was on the original, hand written treatise that Busby documented. The circle represents the official stamp on the original documents, a symbol of authority. Alice loves that her labels represent not only where wine began for her, in Northland, but where it began for the country.

In addition to overcoming the rebrand challenge, Alice explains how difficult it can be as a solo, woman founder. She is supporting herself and her brand in a region away from her family. “We work our guts off in this industry and the days are hard and expensive.” Is it worth it? Alice joked that “if you’d asked me last week, I’d have sold it to you! But this week, yeah, it’s worth it.” Her jestful response shows how difficult and emotional this industry can be. Despite that, she says, “I love 3Sixty2. I love making wines. I love being in the industry and I love making blends.” She clearly has a lot of love for what she does, and also realizes it’s her art. “I’m a creative person. I love talking with my winemaker and looking at interesting components, and next steps.” Both wines have done her proud, with the Sauv getting a Silver Medal through Bob Campbell’s Real Review, and the Chardonnay getting Bronze.

When I asked her what she’s learned being in this industry, she responded with the word “grit.” She’s realized the biggest lesson is that “you’ve just got to take the punches and carry on going.” She comments that “the business part is intimidating and sales are hard,” but she’s proactive in facing the challenge head on; she’s enrolled in a weekly business course to help her grow in those areas. Alice is determined and when she faces challenges, she chooses to “find the motivation to carry on. You’ve got to sink or swim.”

She is grateful to see that “there are good people in the industry fighting tooth and nail for their dream and it is not easy.” Alice comments that “the most magical thing” is the “good people that support your dream,” and seeing customers love her wine. “There’s nothing more exciting than seeing your wines loved. There’s nothing more satisfying than that.” She comments about industry people and customers alike, that “the people have made all of the challenges totally worth their while.”

You can find 3Sixty2 wines at boutique wine stores in Auckland and Wellington, as well as Milk and Honey in Hawke’s Bay. If you want to enjoy them at home, find her on Instagram @3sixty2 or order online at http://www.3sixty2.com.

The de la terre Story; Boutique Hawke’s Bay Winemakers

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“de la terre:” from the earth.

Those three words sum up what Tony and Kaye Prichard of de la terre are all about: provenance.

“Own what’s in the glass, grow your own grapes, do it yourself. That’s really important to us.” – Tony

When you pull up to Tony and Kaye’s winery, after a relaxing, beautiful drive through the winding country-side of Hawke’s Bay, New Zealand, you’ll instantly notice you’re somewhere special.

You will feel like you’re a visitor to an old, French country cottage. Gracie, the friendly dog, will greet you as you begin walking the path to the solid cedar double doors. You will hear the gravel crunch underneath your feet, and as you survey the hilly landscape, you’ll take in the scent of freshly cut grass, blooming flowers, and clean air. You’ll also notice the aroma of a warm loaf of Kaye’s home made bread, or a from-scratch pizza baking in the clay oven, and take note to pop over to the cafe as soon as you’re finished your tasting.

As you set foot inside the earth brick winery, you will meet Tony himself, who will take you through your selected choices from 13 of his 16 wines, kept fresh in his personally designed and home-made wine dispensing machine. He’ll explain how he has made each of the unique and distinctive wines he produces, and you’ll be amazed at the exceptional quality, depth and complexity of each of them. When you purchase your wine, you’ll notice that each bottle has been hand numbered by Kaye, just one example of the incredible detail that goes into every single element of what de la terre does.

After your degustation, you will partake in a beautiful meal or platter of Kaye’s delicious, home made food, perfectly paired with the de la terre wines of your choice. While you eat, the three-tiered pergola water feature above you (that Tony built himself) or a crackling log fire in the pizza oven will bring calm serenity to relax you before you head off . . . until next time. You already know you’ll be back.

So how did Tony and Kaye create this incredibly special place for their customers to experience?

It all began when they met each other in their early 20’s as Food Tech students at Massey University in Palmerston North. Kaye was enrolled in the product development side of the programme and Tony was enrolled in the engineering side. On their first days of school, neither Tony or Kaye thought they’d graduate from a Food Tech programme and eventually own their own winery, but low and behold, that’s what happened.

Kaye had been raised visiting the vineyards of her father’s winemaker friends, and remembers really liking a popular, sweet, sparkling wine as a young girl. Tony had also tried a sparkling in his early years at his brother’s wedding, in an old-style goblet, and remembers not liking it, yet being mesmerized by it; he was curious as to how it was made.

They give the real credit though, for the spark of their wine journey, to an influential lecturer, Malcolm Reeves, co-founder of Crossroad Winery, who used to put on wine tastings for his students on Friday’s. As you can imagine, wine tastings on Friday afternoons were very well received by the students, so Tony and Kaye began attending. Tony recalls one afternoon where Malcolm poured a Chardonnay, a Sauvignon Blanc and a Riesling, then put them in bags to disguise them before pouring them again, blind. Tony guessed them correctly, and thought to himself, “this winemaking stuff is easy. I can do this!”

He couldn’t picture himself as a food tech engineer, wearing a white uniform in a dairy factory somewhere for the rest of his life. He knew in his soul that he was a “maker of things,” and wanted to make wine.

Upon graduating, Tony found an advertisement in the paper for an Assistant Winemaker position at the Montana Winery in Gisborne. Many people in his class applied, but Tony was chosen for the job. When I asked him why, he said he isn’t sure, but it could have been to do with his passion. Knowing how passionate and skilled he is today, I would agree that Montana made the right choice. Tony explains that in those days, there weren’t winemaking degrees like there are now. Two of the decision makers for Montana also had Food Tech degrees, like Tony, and perhaps wanted someone without any winemaking ideas of his own, who could be trained and moulded. His Food Tech course had indeed prepared him quite well for the science of winemaking; everything else he learned on the job.

The two were married in 1983.

Tony worked as Assistant Winemaker for Montana for 3 years, doing huge volumes (for example, 15,000 tonne vintages). He was promoted to Chief Winemaker in 1986. As Tony began working at Montana, Kaye completed a Cordon Bleu Certificate Course in Auckland.

In 1989, Montana bought Church Road Winery and re-opened it, making Tony the Chief Winemaker at both the Gisborne Winery, and Church Road. Running both places in two locations was exhausting. Tony and Kaye moved to Hawke’s Bay in 1990 so Tony could focus solely on Church Road, where he spent 15 years in total.

He remembers many of the early years at Church Road with fondness. “It was family and fun in the early days,” Tony says, but unfortunately, through a couple of ownership changes, Tony eventually tired of the increasing corporate reporting and compliance in those companies; he also tired of not being able to see the wines he made into the bottle, as the bottling plant was in Auckland.

Tony and Kaye remember a specific afternoon drive they took, where through the conversation, Tony realized that he was ready to move on. He had always told his staff, “if you’re driving to work and you’re not happy, and you don’t want to be going here, you should be looking for something else.” Tony realized he needed to take his own advice; they both already knew what to do.

They had visited Burgundy in 1995, and remember it vividly.

We would be “driving through little streets, and see a small house and underground cellars and there’s a press and some barrels and a few tanks, and you go along and there’s another one, and here were people living and breathing wine, and that was their livelihood and that struck a chord. Even before that we’ve always been makers of things. Having been trained in winemaking it seemed like a logical progression to make our own.”

Tony and Kaye had previously found their property in 1992, when it was just a green paddock with nothing on it. Being the makers of things that they are, they had built their house and workshop from scratch. After Tony left Church Road in 2005, he started a successful wine consulting business, and set about designing and building the winery. Ever since Tony can remember, he’s been building and making anything from furniture to beer; he wanted to make the winery too. It took them 4 years to get the winery up, and although Tony had begun producing some wines in the meantime with some of his consulting clients’ grapes, de la terre’s first vintage in the new winery was in 2009.

The name “de la terre” doesn’t just represent the way Tony makes his wine. The principle of using what is from the earth (de la terre) is weaved throughout the whole place. The winery is built with “earth bricks” that came from a local earth brick maker, who uses highly compressed soil to make them. Tony and Kaye’s house is built in the sustainable “rammed earth” style, and is made completely of raw, natural materials. Tony built both himself, along with the wine dispensing machine he uses to serve his tasting wines.

The couple believes in doing as much as they can themselves, by hand, and not relying on other people; they wanted the control to determine how the winery was shaped, as well as how the wine turns out. Tony’s currently just finished the three-tiered water feature pergola that sits above their cafe patio, and the pizza oven that acts as centrepiece. This time though, now that the recent projects are done, he said he’ll “never build again.” Kaye just laughed and said, “I’ve heard that before!”

As for the vineyards, they took over the lease on their Hill Country Vineyard in 2013, which is 5.5 hectares in the Havelock North area, and they also lease a 0.5 hectare satellite vineyard down the road. All of their grapes come from those vineyards, and they employ a Vineyard Manager and some part time staff to ensure premium grape quality. The main vineyard is a unique terroir of very steep limestone terraces that create an individualized minerality in de la terre wines. Tony explains that “it’s less obvious in the reds, but people can pick it in the whites,” and he purposely tries to highlight the land and its minerality in the wine.

Tony and Kaye stand out in Hawke’s Bay for more than just their sustainable earth brick buildings and their terrior. Tony believes there are enough Bordeaux blends and Pinots around, and prides himself on producing unique varietals. “The last thing we need is another Merlot,” he says. He produces some really rare wines in New Zealand, like Tannat, Barbara, Tempranillo, Montepulciano, and a Chablis-style Chardonnay. Although you’ll find a few Viogniers in the Bay, Tony’s is quite different. He also makes late harvest and Noble wines from Viognier grapes.

While at Church Road, Tony had the opportunity to work closely with some French winemakers, and one of the key things he learned from them is to let the wine speak for itself. He believes that provenance, representing the land on which it was grown, is the most important thing for wine, rather than trying to manipulate it into what that varietal is “supposed” to taste like. It is for that reason that Tony chooses not to enter wine shows.

Despite not entering shows, de la terre wines are still highly reviewed by the best in the business, and often receive points well into the 90’s, and 5 stars, by writers like Bob Campbell and Michael Cooper.

Tony’s also launched a relatively new series called “The Cloud Series,” that is particularly unique, and actually started as a joke in 2016, with Chardonnay. It’s made almost in complete opposition to most Chards in the Bay, being unfined, and unfiltered, with “its own personality.” To make it, he did a hard press on Reserve quality grapes, wild fermented the must, used huge amounts of fully toasted Hungarian oak from his favourite producer… and couldn’t keep it on the shelves! It was wildly popular with its rich butterscotch, and savoury burnt butter character. It reminded me of popcorn, and I loved it! He has now added a Viognier to the Cloud Series, and the name is there to remind people that if it looks a little cloudy, that’s okay.

Tony uses many traditional winemaking techniques, and he is of the opinion that most winemakers these days use too many fining ingredients. As of 2014, he also doesn’t filter any of his reds. He prefers to do the more natural process of racking his wines every few months, as it increases the intensity and mouthfeel of them. He’s even done some unfiltered whites. Tony is entirely confident in what he puts into the bottle, and pours into each glass in the Cellar Door. Kaye quipped that the wines “don’t get into the bottle unless he’s completely happy with them.”

He’s most proud of his Reserve Viognier, for a reason most wouldn’t suspect. “It doesn’t taste anything like Viognier, and to me, that’s a beautiful thing.” His Montepulciano is a pride and joy because of its “brooding black fruit, black olive” character, and its tannin structure that “isn’t over-polished, but rough with coarseness.” Bob Campbell also seemed to like it, as it was his wine of the week in early September.

Tony’s favourite wine to make though, is his Blanc de Blancs! He makes it old-school like they do in Champagne, right down to the traditional riddling racks, and even disgorges à la volée, or “on the fly,” as the French monks once did. When I asked him how long it took to get the hang of that process, he said there’s definitely a trick to it, and proceeded to show me how precise he has to be with the bottle and the tools.

Although Tony makes a wide range of wines, de la terre is still quite small in production. He makes about 2500 to 3000 cases (of 12) per year, and jokes that at Church Road, he “used to spill that much before lunch time.” Being small, Tony and Kaye find it can be a challenge to get the de la terre name out. They don’t want to sell in supermarkets, but they do have a distributor who arranges en premise, fine wine and liquor store contracts for them throughout the country. They have been known to export a few wines to China, the UK, America, and even Canada! The sales side of the business, and promoting themselves, has been one of the biggest challenges they’ve had to overcome. They never know when the next sale will be. There are other stresses that they face, like losing staff, or having people move on that they love. With such a small team, training new people, or finding those that have aligning philosophies can prove to be a challenge too.

They’ve learned some important lessons over the years, one being that despite experience, you can never be sure of exactly what’s going to happen. Tony phrased it so genuinely.

“You start as a beginner, learn some stuff, think you’re red hot…your ego goes through the roof. The lesson is on the other side. You can never know it all. There are always so many variables that you don’t know about. You can very easily convince yourselves that you’re smarter than you are. You’re not. The more you make wine, the easier you think it will get. Well it doesn’t. We’re always fine tuning techniques. I look at what’s happened in the past and if it’s not where I want to be, [I use] my best guess in my experience and push the odds. If you have a problem and you’re not sure what to do, you throw a swack of things to it and try to fix it.”

I was awed by his attitude to become humble, realize what he doesn’t know, yet stay determined and persistent, and continue to deal with what comes at him; he chooses to learn from his past experience and do the best he knows how, while never giving up. I find this to be great advice for all of us, no matter what stage of life or industry we may be in.

Tony remembers the first Monday after he resigned at Church Road, when he had a moment that so many of us have amidst a big life change: did I make a mistake? Despite any challenges, Tony and Kaye feel in their hearts that it’s all been completely worth it. “I can’t think of doing anything else,” Tony says. “We’d be a lot wealthier, but would we be happier? I can’t ever imagine going back… everything you have, every ounce, goes into it. It’s very passionate.” They are truly living their passion.

I believe it is that passion that makes visiting Tony and Kaye so much more than just any winery visit. As Tony explains, “once people drive into de la terre, it goes beyond what’s just in the glass. It’s about a winery experience.” He loves hosting people in the Cellar Door, and pouring his wines himself. It’s a beautiful, “rustic and artisan” space to be in, that he’s created with his own hands. Tony describes the Cellar Door and his winery as his “happy place.”

Tony and Kaye invite you to head out to de la terre this season to experience the many things they can offer you from the earth. They are open from 10:00am to 5:00pm, Friday’s through Sunday’s, and most public holidays, from the first weekend in October to the first weekend in June. Visit their website at delaterre.co.nz for more info on the winery, wines or special events. You can purchase wine on their website as well, or contact them at sales@delaterre.co.nz.

So make the beautiful drive to experience de la terre for yourself. From the earth brick Cellar Door and restaurant, to Tony’s personalized tasting of his terroir driven wines, paired exceptionally at the cafe with Kaye’s fresh, home-made food . . . you really will experience de la terre.

#nzv19

New Zealand Vintage 2019… is done.

The end of vintage brings mixed feelings. On one hand, it’s sad to say goodbye to the time of year when everything the industry people have been working towards for the rest of the year is finally realized. It’s also time for all the vintage staff to be on their way back to their home countries, or on to the Northern Hemisphere for the next vintage. Saying goodbye to a team of people who have spent more time with each other than anyone else for the last 6 to 8 weeks can be difficult, especially if it was a great team that got along well and bonded over late nights and long days.

On the other hand, for all the Cellar Hands out there, vintage is exhausting, stressful, and can be all consuming, so it’s a relief to get back to a normal schedule, start sleeping again, and get the occasional day off. The “wine widows” are happy to have their partners back too.

As promised, I’ll outline briefly what our experiences of our first vintage were, and better explain some of the photos you saw on our social media profiles in the last 2 months.


Vintage for my winery started on the 26th of February. I’ll remind you here that I work in the Cellar Door, not the winery, (which my boss had to remind me of a couple times – sorry Mitch) so any time I got to spend in the winery was really special to me. I didn’t personally have the long days, no time off, and night shifts that all the Cellar Hands did (and wow, do I admire them for their work). I certainly did clock some hours out there when the Cellar Door was slow, on my days off, and after work, to hang out with the crew and get my hands on everything I was allowed to touch.

I was fortunate to be able to participate in the annual First Crush Ceremony, which was an unexpected honour for me. The grapes were loaded into the hopper, and before it was turned on, we had a speech with some high-ups in the company, and some of our Blanc de Noir (Champagne-style wine). Traditionally, everyone has a sip or two, and then throws the remainder of their wine into the hopper over the grapes. It’s a way of “blessing,” if you will, the next harvest with some wine from previous harvests. Ceremonies like this are practiced all over the world, and have been for years. Traditionally, the ceremony shows thanksgiving for the vineyards, the grapes, the workers, and begins the new vintage with a united team, hopeful for the vintage ahead.

My face when one of the Cellar Hands told me not to throw the entire wine glass in! 😂 Obviously.

I stuck around to watch the first crush, and tried some of the juice straight out of the press. It was a great day! I had no idea then just how many things I was actually going to experience this vintage.

The team began by bringing in Chardonnay for our bubbles, as well as some aromatic whites, like Pinot Gris and Sauvignon Blanc, and then moved onto Chardonnay. Whites lasted for weeks, and I made sure to try each type of grape as they came in, and each grape juice as it was pressed out of the tanks.

During this time, I learned how the hopper, auger, crusher and presses work in a lot more detail, how to rack a tank, how the barrels are filled, and got to try my hand at some Battonage (yeast lees stirring). I also got to learn about the process of several loads of grapes arriving in both trucks and in bins, and how the winery coordinates with the vineyards, pickers and truck drivers to manage it all.

Hand harvested Sauvignon Blanc being loaded up into the press

Meanwhile, Greg was doing his own vintage at his workplace. After seeing our first crush ceremony, Greg suggested his team do one as well; they took his suggestion and involved everyone there, including the Cellar Door team, to launch the vintage with Champagne. Greg’s First Crush Ceremony was on the 14th of March, when they brought in some Merlot for Rose. For his very first crush, he mostly cleaned equipment and learned how to do a thorough job of that. He helped run pumps, move hoses, de-stem and get the juice off of the skins.

Two weeks later, Greg’s winery brought in some whites. Greg had lots of different roles; sometimes he drove the tractor from the vineyard into the winery with loads of grapes, other times he helped operate the press. As his place is an Estate winery, everything is grown on site. With their small team, they often enlisted the help of picking gangs to come harvest the grapes on the days they were ready. Greg began doing more involved jobs, like loading the press, and continuing with that all important cleaning and sanitizing. He enjoyed harvesting the Chardonnay the most, but loved the taste of the Gewertztraminer grapes the best.

I got to experience my first harvest, and Greg’s second, when Greg and I helped our friends at Saorsa wines with their Viognier. I was so slow at first, but eventually got the hang of it!

As exciting as the whites were, I was thrilled when the reds began coming in. Merlot for Rose was the first red that came into our winery on the 24th of March, and the reds continued until the end of April.

Greg’s Winery brought in their first official red, Pinotage, on the 25th of March. He enjoyed harvesting the reds more than the whites, because although the reds require a lot more work in the winery over the next several months, the harvest day process is simpler. With the reds, Greg learned to do everything from pour overs, punch downs and rummages (to continually mix the juice and skins all together while they’re fermenting) to taking and recording data of temperature and Brix (sugar) levels in the active ferments every day.

His small team lead to some extra long days, as they had to finish processing the grapes that came in before they could go home. That same small team had some benefits for me though, as I was welcomed to come participate in some of the cellar work. I loved doing punch-downs, and helping with anything they’d set me up working on.

Couples who make wine together… 🍷

Meanwhile, at my own workplace, I was still taking every chance to be out in the winery. I witnessed a few dig outs (emptying skins from the tanks after fermentation is done) and got to try everything from taking the temperature of the cap of grape skins at the top of the tanks, to testing Brix (sugar) levels in wine, rummages (blowing compressed air into the tanks to mix up the skins through the juice and regulate the temperature of the ferment), and even running the hopper (with much needed and excessive supervision)!

Rummaging the Cuves

Testing the Brix

Taking the temperature of the cap of grape skins

Learning to run the hopper with a load of red grapes

Greg and I helped our friends at Element Wines harvest their Merlot, and got another little harvest under our belts.

Greg did his first dig out on his birthday!

A big highlight for me was when Alex of Saorsa allowed me to help him foot stomp his Syrah! This had been a dream of mine for years, and it was so amazing to actually get to do it.

Greg has also had the incredible and special opportunity to make his own wines. He’s got the mentorship of his Assistant Winemaker every step of the way, to help him create the style of wine he wants, and the benefit of the winery’s fruit and equipment. He is making a “field blend,” which is a mix of any and all grape types that come from the same block; his has 8 varietals in it, and will be a red wine. He’s also making a Chardonnay, and a Rose. He is learning to be a Winemaker on his own wines, which is an amazing way to learn. We’re so excited to try the finished products.

Greg’s Chardonnay

Greg tasting his field blend in the early stages

Greg’s field blend during the first week of fermenting

All of the grapes have been brought in now, but there is still much to do to tend to the wines, as they will be in the winery for months to years before they’re ready to be bottled. Greg continues to work on those tasks, and is doing some big jobs independently now. He continues to learn new things every day, and will soon be getting into pruning the vines with his Assistant Winemaker.

I’m spending more time back in the Cellar Door, and less in the winery now, but I’m reminded that it’s where I wanted to be, and still want to be – talking to people about wine, touring them around, and educating them about this passion of mine. There’s so much Greg and I have learned, and even more we want to learn. At the end of this first vintage we’ve gotten to be part of, the whole process of growing grapes and making wine is even more alive and exciting for us than ever before.

A Day in the Life; What Working in the Wine Industry Actually Looks Like for Greg

You all know we’re “working in the wine industry,” but we’ve been getting lots of questions about what we actually DO all day, our hours, colleagues, wineries, etc., so if you’re interested in the specifics, read on, and I’ll walk you through what Greg might do during a typical day or week. (I’ll post a separate blog for my typical week as they’re quite different!)

Greg works at Linden Estate Winery as a Vineyard Hand and Cellar Hand. For right now, he’s working Monday to Friday, 8:00 to 4:30. (This will change during harvest time.) The guys take coffee breaks, which they call “smoko,” in the mid-morning and the mid-afternoon. Linden provides basic coffee and tea for them, but Greg brings his own lunch.

He works with a small team at Linden, which he loves, because he gets to actually do a little bit of everything. Trevor is the Head Winemaker, and Alex is the Assistant Winemaker. Greg works closely with Alex most of the time, but spends a great deal of time with Trevor as well. There’s another man who drives the tractor and does most of the spraying and trimming of the vines.

Linden has a small Cellar Door, with only one full time Cellar Door host, and another office manager that helps as well. Greg doesn’t see them too often as he’s not in the Cellar Door.

As Greg works with the vines, his daily tasks are constantly changing with the stage of growth of the vines and grapes; the weather has an impact too. His vineyard has recently added some new blocks of vines, so their young vines need appropriate trimming to keep them growing upwards instead of outwards; they are too young for spray, so they need to be weeded manually. The guys go by hand and break off all the extra shoots that are not the main shoot of the vine.

The grass needs mowing in between the rows every so often in all of the blocks. This is part of Greg’s job.

As the more mature vines are growing, they grow like a bush and the branches spread out, but they need to grow straight up. There are wires in the vineyard that keep all of the rows contained. The branches that grow out need to be pushed back into the wires. Greg helps when the vines get taller and the wires need to be pulled up; this process is called “tucking,” and “lifting wires.”

(Pictured above is a comparison of vines that need to be tucked, versus cleanly tucked vines. The wires I mention are shown more clearly in the second photo.)

A few times per season the vines also require what’s called “bud rubbing.” Vines grow out of everywhere, even on the stumpy looking part of the vine at the bottom. If they were left there, they would grow up and cover the fruit from the sun, which wouldn’t allow the grapes to ripen properly. Vintners also just don’t want too many shoots growing because the more fruit a vine produces, the lesser the quality of the fruit. Wine will have more concentrated flavours and complexity if the vines only produce a small amount of fruit that they can invest all of their energy into. In order to prevent these extra shoots from growing, Greg will go from vine to vine and snap off any little shoots that are appearing, and rub off any buds that are beginning to show.

When he helps in the winery, he is working with the wine that was harvested within the last few years and is currently aging. As wine is aging in oak barrels, a small portion of it is constantly evaporating. (We call this the “angel’s share.”) At least once per month, if not more, the barrels need to be topped up with more wine until they’re literally overflowing, to ensure no oxygen is in the barrel. Oak allows a small amount in, but this is controlled and good to help the wine soften and be more palatable. Too much oxygen will ruin the wine and make it taste unpleasant. Greg helps refill the barrels with wine from a different tank. He has to pay close attention to which wines go in each barrel to keep them consistent with the grapes and years that the Winemaker wants.

Greg also cleans and sterilizes hoses, pumps and tanks before filling or using them. Once the Winemaker decides on the percentage of the blends for certain wines, Greg helps him transfer those wines together. He uses a barrel washer machine to clean out barrels once they’re empty. He mixes up a special compound that is applied inside the barrels to keep them sanitary while they’re in storage.

Greg also does a process called “batonnage.” When wines are aging in the barrel, the dormant yeast and other solids sink to the bottom. Sometimes, with certain wines, these are removed throughout the aging process. Other times, they are left during the aging process, and stirred occasionally through the wine, because they add complexity of flavour and contribute to a creamy mouthfeel. Batonnage is when Greg does the stirring.

Linden has additional clients that bring their grapes into the winery for Trevor, the Winemaker, to make into wine for them. Greg helps Trevor with whatever he needs for this as well.

Once the harvest begins, in late February, Greg will be working many more hours than he is now, and will be required to help with anything necessary. Getting grapes off the vine and into the winery has to happen in a very small window of time. The grapes need to be processed in the winery as soon as they’re off the vine, whether it is day or night. Harvest goes throughout March and into April. That will be a very busy, and important time of year for anyone in the industry.

We’ve also been asked if we get discounts on wine. You bet! It’s awesome. As we get such great prices, and the wines are good, lots of the wine we buy is from Linden (and lots from Church Road too). Greg comes home with the occasional, “here, drink this with your wife and tell us what you think,” wine, which is homework we’re definitely not complaining about. (I’ve been known to bring home a few left over bottles here and there as well.)

There are, of course, many other day to day tasks Greg does that can’t all be mentioned here, but hopefully you have a greater understanding of what his roles are, and can see why he appreciates the small team he works with and the wide variety of experience he’s gaining! He is really happy at Linden so far, and I’ll keep you updated on the craziness of our life, and his new tasks once harvest, or “vintage,” starts.